Your company’s website is the first impression potential clients will have of your organization in today’s digital world. This is the first location customers will inevitably go to to learn more about your goods and services and, ultimately, make up their minds about whether they want to do business with your company. It serves as your most effective marketing tool.
The foundation of any digital marketing strategy is a responsive, mobile-friendly website with a contemporary design. Whatever marketing techniques are used by your web design agency, returning visitors to your website will almost certainly be the ultimate objective.
It’s crucial to maintain your website regularly and review its layout, features, and content every few years because the field of website building is continually growing. This can assist your company in staying current with best practices and help you avoid unanticipated problems or subpar performance that inevitably arise from an outdated website.
Reasons to redesign/revamp your website
Changing face of the internet
It’s essential to remember that the internet is always evolving, and new design sensibilities constantly appear that alter the standards we anticipate while viewing websites. The building of flexible websites has recently become crucial due to the popularity of mobile surfing. HTML5 has largely replaced Flash, which has virtually died. In parallel with changes in fashion, the resolution of high-end monitors has increased from sub-HD to 2K or even 4K. Simply put, there are vast differences between how you would design a website now and how you might have done it even a few years ago.
Rebranding your business
A redesign can also be a helpful tool for communicating a shift in your company’s strategy. Redesigning your website with a professional web design agency is frequently a terrific method to give yourself a fresh start and to press the “reset” button if you are re-branding yourself, focused on other elements of your business, or attempting to shake unwanted connections. If you wish to make some adjustments, you may select website redesign services. You may need to expand your website with a few new pages, and your current design and setup won’t work. Another possibility is that you desire a cool feature you saw on another website.
Include a better content strategy
70% of individuals say they would instead read an article about a firm than watch advertising. Everything from SEO to client retention is improved by having great content. However, a website redesign may be advisable if you intend to change your content strategy. This will make it simple for people to find all the content you intend to post, including case studies, blogs, and eBooks.
High Bounce Rate
When analyzing your website, bounce rate is a crucial metric. Indicators that users are having trouble navigating your website, encountering technical problems, or that your website has low-quality and inadequately optimized content from an SEO standpoint include bounce rates of 56% or higher. The possibility that users are leaving your website and visiting a rival in search of the service they need makes a high bounce rate frightening.
