The music industry has taken new turns, and new methods are now employed to promote and market music. One of such methods is Spotify playlists, and they are changing the promotion game in the market. This article will show you how to put music on Spotify playlists.
The method involved with pitching your music given a genre and preferred target audience is known as Spotify Playlist placement. Curators place tracks on their playlists after an artist must have pitched it. Putting the music on a playlist exposes it to a bigger audience.
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Placing tracks on Spotify and independently curated playlists
Putting a track on a playlist can be achieved by two means; direct presentation to Spotify and pitching to independent curators.
Presenting your track to independent curators
Independent playlist curators have an immense influence on the market. This influence can be ascribed to their vast presence on music platforms and also on social media. Playlists are curated based on genre. Several playlists are curated to meet the demand of music lovers of distinct backgrounds, and it depends on how enormous their influence is.
Let Curators know about your track.
Pitching a track to curators can be carried out via a website or email.
Pitching over a website is the most popular way of letting the curators know about your music. It is the most preferred way of pitching tracks by major curators in the industry. Pitching here is done by submitting the music track over the webpage of the curator. Submission via a third-party channel is also encouraged by some curators.
Pitching a track over email is a less preferred process to the earlier explained method. Some Curators, however, prefer to be contacted via email than via websites. Curators can be reached via email, and tracks can be pitched therein. Information on how to get them through email is on their web and official social media pages.
Reaching curators via email can be very difficult as they usually have to deal with tons of email messages. Attracting their attention over email may not be easy. An artist needs to be very creative while pitching over email to get the much-needed attention of the curators.
What value do Spotify playlists add to your art?
Technological advancements have greatly improved the music industry. Music platforms like Spotify are revolutionizing the market. Having your music on a Spotify playlist will enhance your reach and expose you to a bigger audience. It is paramount to utilize these platforms to reach your career goals.
Employ the services of Promotional agencies.
Promotional agencies offer services to artists intending to put their music on Spotify playlists. They have a team of professionals who carefully check out every song and assess them. A strategy aimed at promoting the track is created following the category of the song. They have a web of Curators they share music with. These curators put the tracks on their playlists. After implementing the strategy, the artist’s visibility will improve, and their followership will increase.
Spotify is one of the world’s leading music platforms. Getting your music on Spotify playlists will give your career the needed boost, and Promotional agencies are excellent channels to achieve that feat.
