In this digital world, businesses are looking for new ways to feed their marketing strategy. The use of QR codes has become a trend among marketers over the last few years. Both private and public organizations have started using them in their marketing campaigns to generate awareness about different products or services. However, it is not as simple as creating QR codes and sticking them on your ads or flyers. You need to get an understanding of the best practices, usage scenarios, and limitations of these barcodes before implementing them into your marketing strategy. This article will go through everything you need to know about eQRCodes and how to use them to analyze your marketing campaign and generate unlimited QR Codes.
Table of Contents
What is an eQRCode?
EQRCodes are QR codes that you can create and edit online. They are similar to traditional barcodes, but you can use them in various marketing channels, such as websites, emails, newsletters, magazines, and more. There are several advantages of using eQRCodes over traditional barcodes for marketing purposes. – Availability. You can create and use them online, which means that you can use them 24/7, regardless of the time of the year or day. – Reach. Compared to traditional QR codes, eQRCodes can reach a bigger audience due to their availability online. – Lower Cost. Creating or editing an eQRCode is free of cost. – Unlimited Use. You can use the same QR code for products, campaigns, or events and simply link it to different content. – Lower Barrier to entry. eQRCodes are easy to create and edit compared to traditional barcodes.
Why use eQRCodes in marketing?
EQRCodes can help you in a variety of ways during your marketing campaigns. You can use them to generate leads, increase brand awareness, drive traffic to your website, and more. Let’s discuss a few ways that QR codes can help you. – Lead Generation. QR codes are a great way to get more leads. You can place your eQRCode on your ads or flyers and ask people to scan them to receive more information about your products or services. – Product Promotion. You can use QR codes to promote your products. For example, if you sell jewelry, you can place an eQRCode on your ads or flyers with information about your latest collection. – Event or Campaign Promotion. You can use QR codes to promote your event or a specific campaign. If you want to promote a seminar, you can place an eQRCode on your posters or banners with information about the event and the venue. – Website Traffic. You can use QR codes to drive traffic to your website. If you have a product or service that people need to read more about, place an eQRCode with your website link and ask people to scan it.
Limitations of eQRCodes
Although there are many advantages of using eQRCodes, they do have their limitations. Let’s discuss a few of them to ensure that you use them wisely. – Limited Length. The QR code length is limited to 19 alphanumeric characters. If you have a lengthy message to convey through the QR code, you can break it down into several QR codes. – Limited Characters. The QR code supports only alphanumeric characters, while traditional QR codes can contain a combination of alphanumeric and numeric characters. – Compatibility Issues. Depending on the QR code scanner, you might face issues with compatibility. Most modern smartphones can scan QR codes and even have a built-in scanner. – Limitations with Animations. You can add animations to your eQRCode, but know that it won’t be compatible with all QR code scanners. If you want to add animations to your QR code, reach out to the scanner’s manufacturer and see if it’s compatible.
Best Practices for using QR Codes in Marketing
Now that you understand the basics of eQRCodes, it’s time to learn the best practices that you need to follow while using them in your marketing campaigns. – Keep it Simple. While you can create a full-length message, it’s best to keep it short. The shorter the message, the more likely people are to scan it. – Make it Easy to Scan. Make sure that people can easily scan your QR code with the device they’re using. Avoid using a QR code that has too many colors or is too large. – Make it Direct. You don’t have much space to work with, so keep your QR code short and to the point. If your message is lengthy, break it down into multiple QR codes. – Use all the Characters. Since you can use all the alphanumeric characters, make sure that you don’t miss out on any of them.
Use Cases for QR Codes in Marketing
This section is full of examples of how you can use QR codes in your marketing campaigns. Let’s go through a few of them. – Campaign Promotion. If you want to promote a campaign, place an eQRCode on your ads, banners, and other printed materials. Ask people to scan the QR code to get more information about the campaign and how they can participate. – Event Promotion. If you want to promote an event, you can place an eQRCode on your posters, banners, and other printed materials. Ask people to scan the QR code to get more information about the event. – New Product Launch. You can use QR codes to promote your new product launch. You can place an eQRCode on your ads, magazines, and other printed materials. – Product Information. If you want to provide information about your products, you can place an eQRCode on your ads, magazines, and other printed materials. Ask people to scan the QR code to get more information about the products. – Newsletter Sign-up. If you have a newsletter and want more subscribers, you can place an eQRCode on your printed materials and ask people to scan the QR code to receive more information and sign up for your newsletter.
Conclusion
EQRCodes are a great way to generate leads, increase brand awareness, drive traffic to your website, and more. However, you first need to understand their working and the best practices for their usage before incorporating them into your marketing strategy. Now that you know everything about eQRCodes, it’s time to put them to use and start generating leads for your business.
