TikTok is a fantastic social media channel for advertising to younger demographics. Learn how to use it to raise brand exposure and audience engagement.
– Nearly 90% of all TikTok users are younger than 50.
– TikTok for Business users can create TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects and Branded Hashtag Challenges.
– TikTok is great for increasing your audience reach, consumer engagement and creativity.
Wondering how to use TikTok for your business? Looking for tips to increase your TikTok success? In this article, you’ll discover four ways your business can succeed on TikTok.
Table of Contents
How TikTok works
As with any social media platform, if you give the impression that you don’t know what you’re doing or aren’t abiding by the unspoken social platform rules, you’ll be immediately blacklisted. Create a profile on the app, follow popular users, and create practice content as you spend time there until you feel like you have a good understanding of the platform’s culture and what real users are interested in.
Advertise on TikTok
TikTok provides businesses with a variety of advertising options despite not focusing on selling ads. These commercials fit in with the TikTok platform. Here are the various categories of TikTok advertisements.
In-feed ads
These ads are seen by users as they scroll through their feed. In-feed advertisements can link to a website or app store but are brief, lasting only up to 60 seconds. Because they are more native content, these advertisements also allow users to like, comment, and share.
Brands takeover
Brand takeover advertisements appear when a user launches the TikTok app. Three-second pictures or videos are part of the format. Advertisers are only permitted to run one takeover ad per day based on interest, and they are typically more expensive than in-feed ads.
Work with influencers
Influencers are a great way to find new audiences and build an image through someone they trust.
Businesses must identify an influencer who supports their brands. Some influencers charge more than those with smaller followings because they have a larger fan base. You can use some free online tools such as : Countik, to check followers of a certain account and analyze engagement.
Create new and relevant content
The user’s For You feed is loaded with videos when they first open the app. Videos must grab viewers’ attention, be pertinent, and be distinctive in order to stand out.
Remember the characteristics of the platform and the audience when producing videos. Without compromising a company’s values or brand, content should be lighthearted and playful. Additionally, videos shouldn’t be overly scripted or corporate. Instead, they ought to be jovial and genuine.
Engaging in TikTok challenges is a simple way to boost visibility and engagement. To post on your TikTok, research popular songs and activities and make your own branded versions of them. In addition to raising your profile, this can help you come across as more approachable and real.
Start Now
One of the most well-known video-sharing websites today is TikTok. Short videos created by this website are enjoyed by many fans. Therefore, it comes as no surprise that even business owners use this platform to create a stronger and more recognizable brand. Here’s how to promote your products on TikTok.
Additionally, it enables you to take the critical first step in marketing to Gen Z, a generational group that is notoriously challenging to reach and whose importance is growing as they establish a stronger economic foothold. It’s not impossible to market to younger generations; you just have to meet them where they are, follow their rules, and have some fun while doing it.
