The last thing you want to consider after months of planning and preparation — and a stressful event day — is additional work. However, there are other compelling reasons to devote time to creating post-event material (after you’ve had a well-deserved rest, of course). After all, event marketing does not cease when the event finishes.
A well-written post-event blog post can:
Drive people to your website.
Provide ready-made content for your next email newsletter.
Make excellent marketing material for future events.
Motivate those who did not attend to attend the next one.
So, how can you write a fantastic post for event listing with little effort? Don’t worry, and it’s easy if you follow a few easy guidelines. These ideas will teach you how to construct an event blog. To stand out in an event attendee’s feed, your social media updates must intrigue — and often. But it doesn’t imply you have to publish on every platform every hour.
Use this calendar for advertising your event effectively, using sponsored or organic social media postings.
Event pages are pages on your website dedicated to certain events.
If your company or organization offers ad hoc events as part of its larger marketing strategy, you probably don’t require a specialized event website. Instead, consider adding a page or section to your company’s website to increase event awareness and attendance. The page can feature all forthcoming events and reviews from previous events.
Website event pages are especially useful for businesses arranging one-time events that customers are unaware of. You can drive viewers to the page via paid advertising and email marketing.
You may develop a dedicated page on your company’s website with all the information potential guests want. Then, to spread the word about the event, you may advertise that page using social media, sponsored search, and other biddable media. And, because the event page will be part of your website, you’ll be able to see how many people visit the page using your website’s analytics. This lets you track how many people are engaged with and interested in your event.
1. Concentrate on your most important event takeaways.
An event recap does not have to be a day-by-day recount of what happened. This may be tedious for attendees and boring for non-attendees.
Instead, concentrate your piece on one major takeaway, a controversial thought, party information or a memorable statement from the event. Alternatively, if the event inspired you, consider a “5 Great Ideas From…” write-up structure for your event. Don’t just regurgitate what occurred; contribute to the conversation.
2. Write it as short as possible after your event.
It’s tempting to delay writing an event piece when you’re weary from your event. However, for the finest event marketing outcomes, get to your keyboard the night before or the morning following the event, while the enthusiasm and insights are still fresh in your mind. The information you gained from your event will run over into the page. The piece will most likely be more engaging and factual and more enjoyable to write.
If writing the full piece feels daunting, start with an outline of your main points (the sooner, the better).
3. Distribute your slides
Embed SlideShare presentations, recordings, or even PDF slide decks on your website so that users don’t have to be informed about the presentation – they can see it for themselves. What’s the best part? These presentations will appear when people search online for years to come, increasing traffic and brand recognition.
4. Make a picture gallery.
Rich photography is the greatest method of portraying the enthusiasm and excitement of your event. Embed a slideshow of event images in your blog, and be creative with your captions. Instead of saying precisely what’s in the photographs, use a remark from one individual in the image, mention a presentation they delivered or link to a guest post they did for your site. Instead of just stating what the viewer is looking at, use captions to add interest to your images.
5. Emphasize the differences
Many events might feel the same. Everyone is blogging, tweeting, and reporting back to their managers with the same line the following day after a well-known speaker spits out her favourite one-liners paired with the newest keyword at charity events.
Make a statement by questioning popular notions. It doesn’t have to come from you; perhaps you can mention an attendee who approached the subject differently. Nothing generates traffic like a debate between opposing points of view.
6. List the speakers, sponsors, and attendees.
Don’t forget to give speakers, sponsors, and attendees a shout-out. Why list these people and companies after the event? Your attendees will love having an easy event listing to refer to when following up with leads or other contacts. Your sponsors will appreciate the love and credit. Plus, your blog post will serve as a great resource for the next time you host the event since you can add a “see who you missed last time” link to your promotion.
Better yet, some of your lesser-known presenters may be headliners down the road, so they might be better promoters for your event than you think!