MEET SUHAS SHETTY AND HIS INNOVATION FOR ICECREAM CREATED TOP SELLING AND BEST TASTING BRAND IN INDIA


When and how did you start?

The concept of Iceberg dates back to 2012. It was started as a single store in Bangalore to cater the needs of localities. But the love for ice cream made me go to the conceptual level and used my skills to make a different mix of compounds, tried and tested different tastes sometimes awesome sometimes awful. Imported machinery from the countries ahead in ice cream business and started the process all over again and now I have my own formula of ice cream and I call it Iceberg.

How did you come up with the idea? Your inspiration moment

Being in a food-loving country like India, we were unable to find the pure and natural ice creams made with the latest technology that was conquering all over the world, even premium brands are also not able to fulfill those requirements. Driven by this technological need I had explored the world to bring top-notch ice creams to India as I, myself a great ice cream lover.

Brief about organization and founding members

Iceberg is a one-man army. I always believe in single person responsibility as it gives us more freedom in taking quick decisions and actions on time whenever needed.

Image  Credit/ Source: Iceberg Icecreams

The detailed journey, like what all you want to share with readers.

The little store once with perfect recipes and awesome taste grew into the number of franchisees with latest technologies from all over the world id due to perfection and attention to minor details. I go deep into everything I do. Learning about new things in my everyday routine. As a part of it, I introduced all the new technologies into my store and it was a huge hit with a massive response. I realized why not share the happiness of taste across India and opted for franchising it.

About funding, plans for growth

The whole business capital came from my own pocket from the starting day to this day. No other funding sources. Each and every penny I earn on this even now is invested back.This idea is reaping me back in the form of success.

Challenges and Opportunities/ Marketing Strategies

The main opportunity we have is the latest technology we are using in ice cream making. we have pan ice cream and mist ice creams and even the most popular Dragon breath these makes us stand out in the competitive business. As usual, we too have some challenges to face as the potential set of customers do not have so much knowledge of new recipes and hesitate to try them. our marketing strategy is to gain the love of non-ice cream lovers with our unique technology and incredible taste.

Image  Credit/ Source: Iceberg Icecreams

Future plans and funding

We are about to launch 8 new flavors, alcoholic cold stone recipes, charcoal ice cream. gold ice cream, thick shakes, freak shakes the coming season. the franchisees queued up for 2018 are more than 18 and the number of inquiries in discussion stages and every innovation is self-funded in the iceberg.

A quote from the founder on the journey, or dealing with the challenge, or any inspiring moment.

I believe in the quote” Willingness to take risks is the path to success”. I risked my career as a doctor to pursue a dream of being an entrepreneur. In the journey, I learnt a lot of how to do the business and how I shouldn’t. That knowledge now helps to reach all of my goals persistently.

The growth is more than expected with 15 stores all across India as of now. I started giving franchisees only from 2015.In a short span of not even complete 2 years, we are one of the leading ice cream franchises in India.

Image  Credit/ Source: Iceberg Icecreams

EXCLUSIVE: Founder’s advice to budding entrepreneurs

Always start with keeping the end in mind is my strategy. I started perceiving Iceberg as the pioneer of ice cream world in India and I’m on my way to it. The clear-cut goal is important than the effort. If your goal is clear then nothing comes in the way and nobody can stop you achieving it.

Provide some statistics like revenues or Client acquisitions

we sold 2 lakhs cup of icecreams per month from past 5years

Your website / apps / and contact details

Website:
icebergicecreams.com
Contact:
CEO: 9441990000
Mfg. Unit: 9030302008
Email:
icebergicecreams@gmail.com
franchise@icebergicecreams.com
catering@icebergicecreams.com
Office:
Iceberg ice creams, Regus, tower d, Rmz infinity, old madras road, Bangalore
Karnataka

 

 

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