Important SEO Tool Types to Increase Traffic in 2022


Important SEO Tool Types to Increase Traffic in 2022
Important SEO Tool Types to Increase Traffic in 2022
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Search Engine Optimisation (SEO) is hard. Especially in an ever-growing market where competition is strong. Keeping your head above water and excelling in your field is difficult, and breaking into the market can be even harder.

So, what to do? With constant innovations in tech, contemporary brands appearing all the time, and SEO tools becoming available at an increased rate, now is a great time to look at the tools you use to determine if there is the capacity for improvement, if there is a tool you are missing out on or could get more value from.

Here are the most important type of SEO tools and what you can expect to get out of them to lift your traffic in 2022.

Website Analyser

One of the key aspects to increased traffic is the quality of the site’s code. If riddled with incomplete HTML tags, poor CSS, badly crafted JavaScript, or large images, not only will it take longer to load, but it will also be penalized by search engines and dropped down the result rankings as a result.

A good site analysis tool should look at the underlying code and suggest specific improvements or any errors that can be fixed by the developers. In fairness, these issues should already have been picked up by testers, but not all companies have the time or resources to test as thoroughly as they should, and in this situation, SEO experts raising issues will quickly pay dividends.

Analysis tools should also check the site’s speed. They should note any particularly bulky pages that are delivering information to the user slowly. Sometimes resource files like JavaScript or image files are used for multiple purposes and even multiple sites. Significant speed gains can be achieved by minimizing shared resources and reducing image sizes so they are specific to each site or page.

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Keyword Analysis

Having a super slick site is almost irrelevant if you don’t have a good keyword strategy. A good keyword tool should use actual user search query data to deliver relevant tools. Often data is scraped, this is inefficient and can result in poor data. 

Having up-to-date data is a key aspect of a good response. Using the freshest data to spot trends and keywords can make the difference between a successful campaign and having to answer awkward questions following lower than anticipated traffic growth. 

Keyword tools also need to be scalable. In 2014 researchers published a paper estimating the storage capacity of the Internet. As the world’s computing capacity doubles every 18 months, it is easy to see how much data there will be to sift through in the future. Therefore scalability is key to getting an edge over competitors.

Organic Search Performance

Arguably, the most important aspect of analytics. Where would SEO be without a solid platform for organic search performance? As well as identifying penalties and issues with traffic a good analytics platform should be able to generate regular reports in a format relevant to the way you work so that some of the grunt work is done for you. This frees you up to do other things, like competitor analysis, so you really can stay ahead of the game.


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