Indian director Rajamouli scores a global hit with new film RRR


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New Delhi, India – “I only know big emotions,” says SS Rajamouli, currently India’s most commercially successful film director.

Rajamouli, who makes films in Telugu, a language spoken in the southern Indian states of Andhra Pradesh and Telangana, is talking about his latest blockbuster hit, RRR – India’s second most expensive film and its third most successful worldwide. But he could also be talking about his predominant emotion right now: overwhelming joy.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rajamouli is thrilled that foreign audiences, as well as Indians at home and abroad, have also “loved” his film – and that it’s not a “patronising kind of love”.

“You know, sometimes when you’re a larger audience and some small film tries to make some attempt, you will say, ‘Those guys made a good effort.’ It’s not like that … It is like, ‘Wow, guys … There is something here that’s really, really enthralling.’ I didn’t expect that,” Rajamouli tells Al Jazeera over a Zoom call.

Made on a budget of $72m, RRR (Rise, Roar, Revolt) was released on March 25 across 21 countries. A three-hour-and-seven-minute long action-adventure about India’s struggle against British colonialism set in the 1920s, it debuted at number three at the US Box Office, and number two at the UK and Australian box offices. In four weeks it has already taken $141m worldwide.

Some critics have viewed Rajamouli, 48, as a pioneer in Telugu cinema, who has challenged the traditional dominance of Bollywood in India and overseas.

“Rajamouli has an impeccable track record. Every film of his has worked … It would not be wrong to say that he’s the biggest [Indian film director] ever,” Komal Nahta, an Indian film trade analyst, told Al Jazeera.

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His creative ambitions and the budgets of his films have grown over time. Simultaneously, the audience for south Indian films has increased.

India speaks 121 languages and makes films in about 24 of those, including Hindi-speaking Bollywood films. Its film industry, valued at about $2.3bn, is also the world’s largest producer of films.


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