The world is changing quite fast no matter what field we are discussing. In the graphic designing world, designs keep on changing and evolving to fit in. As we stand at the crossroads of digital transformation and logo makeovers, we also need to look back on what is being left behind too. Sometimes, this question also arises whether graphic designs such as logo design will have a bright future or not.
So, here Designhill has mentioned Is the future of logo design bright and exciting?
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The Future of Graphic Design
The future of logo design will depend on how graphic design changes in the upcoming years. The change in the graphic design industry will be quite noticeable with the business shift from print media to digital media.
Death of Print Media
Some people believe that print media will die naturally with the increasing popularity of digital media. However, some still believe in the longevity and credibility of print media. There is loads of fake information on the internet so, print media has a long way to go.
In a few years, with the accelerated speed of technological progress, graphic design will be digital while paper will take its exit. AR will enable graphic designers to create a variety of designs with real-life experience. AR can transform the world in ways that we cannot even imagine.
Material Design
Material Design is the design language that combines various visual design elements along with new technological innovations. The immersive graphic interface helps designers to make the user experience better. It can stimulate real-life experiences by creating motions that are experienced in the real world.
Machine Learning
After years of evolution, various codes or algorithms have been introduced which have made machines smarter. Machine learning (ML) is becoming quite popular these days. Machine learning is quite helpful in creating amazing and attractive designs. For instance, Adobe has created Adobe Sensei, a Machine Learning tool that enables graphic designers to perform better. Software giants like Adobe are creating tools that will allow humans and machines to work together in a world where ML and AI are taking over. A popular example of AI is an AI-powered Designhill logo creator which creates amazing designs in just a few minutes.
The world is currently in an age of transition and transformation and there is a bright future on the other side. The future will definitely depend on today’s actions. The future of company logo design can be something that we think of or something that we would have never expected.
The Future of Logo Design
There are various design terms that are used widely and will retain their presence in the future as well. However, there are new words evolving that you must know about.
● Blanding
Blanding describes the trend of favoring simple and sleek designs which are more attractive and impactful than decorative complex designs. Brands are switching from complex and intricate graphic designs, fonts, colors, and shapes to minimalism.
Simple logos have minimum design elements and easily communicate the key personalities of a brand. One of the earliest examples of blanding is BBC’S 1997 rebrand. The 1997 version of the logo was simple, slick, and relevant.
● Lock-up
As far as creating and maintaining a visual identity is concerned. It becomes essential to have proper brand guidelines. Your brand will need a proper brand guideline. A guide will help everyone to maintain consistency with the brand palette, brand vibe, and brand identity. A logo lock-up is a crucial part of the brand style guide.
A lock version of a logo is the final design where are design elements are locked in their desired places. This custom logo should not be altered to maintain brand consistency. The lock-up version makes sure that the logo remains consistent across various platforms and devices.
● Minimalism
Moving further, the concept of minimalism in logo designing is also popular these days and will be more in the future. Top brands have adopted minimal logos. Brands are leaving decorative designs and moving to minimalist ones. This is because such designs are simple to replicate and easy to understand and remember.
Creating a minimal logo might seem simple by it takes time and patience to create a memorable and effective design. These kinds of logos are easily memorable and connect better with the target audience.
It is so easy to create minimalistic designs these days using an online logo creator. You can also create other branding materials like label designs, brochure designs, packaging designs, etc with AI-powered tools such as flyer maker.
● Logomotion
The logomotion design is going to be quite popular in the future with such love for videos nowadays. Logomotion designs are being used even today. Emblems that have moving or animated components are known as logomotion designs. For instance, image a logo with a sun that lights up slowly before going dark again. Or you can think of a logo with flower that blooms. Logomotion might not be perfect for print but as the world is moving towards digitalization, logomotion can be a great way to build a connection with the audience.
● Themed alterations
The next popular term is themed alteration. Google is being used this technique for over a decade now. Google tends to change its logo during holidays or special occasions like Christmas, or Thanksgiving. They alter their logo into different themes. This keeps their logo fresh and also establishes a deeper connection with the audience.
● Variable
Responsive logo designs allow you to apart to various platforms. These kinds of logos help you communicate across various customer segments. Variable logos are flexible because they are made to cater to different groups of audiences. For instance, the MTV logo has been using varial logos for over 3 decades.
Old Designs That Will Be Popular in Future
The new trends mentioned above will gain popularity but this doesn’t mean that everything old will just go away. In the graphic design world, the design keeps changing and evolving with time. So, not everything will disappear however, some will not find their usefulness in the modern design world.
The future is built on the foundation laid in the past. Here are various graphic designs that will enter the future.
● Art Nouveau
This design trend is inspired by natural forms like flowers, plants, and trees. It is a dynamic art form. This style became popular between 1890 and 1910. It has been used many times during the last century. It rose to prominence in the 60s when psychedelic designs were becoming popular.
● Bauhaus
The Bauhaus design style influenced various fields like theater, typography, furniture, architecture, graphics, etc. This design style focuses on using geometric shapes with minimal color palettes.
- Pop Art
The pop-art emerged in US and UK in the mid-1950s. It aimed at challenging traditions of fine art. The movement used imagery from pop culture including comic books and advertising. Pop art is aimed at creating simple designs composed of complex and intricate designs.
● Psychedelic
Psychedelic art is one that causes the hallucinating effects. This art form took off and then remained very popular in the graphic design world for around 2 decades. It will be popular in the future because of its intensity.
The world of graphic design has been changing constantly with the introduction of AI-powered computers and next-level online graphic design tools. These tools have amazing features, a design size guide, and much more to create attractive designs.
From AI to augmented reality to logomotion, the future of logo design will definitely be bright and exciting.
