Just Dial
Just Dial: Case Study, Company Profile, Founding Members, and Many More.

Just Dial: Case Study, Company Profile, Founding Members, and Many More

This post was most recently updated on October 7th, 2021

Business-to-Business electronic e-commerce, popularly known as B2B e-commerce, involves the selling of goods and services. Here products are sold between businesses through an online sales portal and pay through digital channels. The B2B business sector is more detailed and research-oriented compared to the B2C sector. The buyers in the B2B sector are professionals and have a user-friendly website for easy reach and search experience. It is essential to establish a long-term business relationship with the buyers in the B2B sector. Highlights include online assistance, digital payment system, virtual product display, voice assistance, and increasing conversion rate. Hence, let us know about one such B2B e-commerce company.


Just Dial is an Indian internet technology company that is operating since 1996. The company is functioning under the ownership of Reliance Retail and operates from its headquarters in Mumbai, Maharashtra. It has offices in Jaipur, Pune, Delhi, Kolkata, Chennai, Coimbatore, Bangalore, Ahmedabad, Hyderabad, and Chandigarh. The company specializes in providing fast, reliable, and comprehensive information to its users through search engines.

It also offers services in more than 250 cities all over India. VSS Mani (CEO) and Abhishek Bansal (CFO) manage the company and support more than 10984 employees. Users can search for nearby businesses, restaurants, hospitals, schools, banks, and pharmacists. It is a location-based platform available on IOS, Android, and Windows with convenience. The application is available in various regional languages and offers 24/7 customer assistance. 


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Just Dial launched a business portal called JD Mart that connects bulk buyers with wholesale sellers throughout India. The platform allows users to search for any necessary item or place with just a click. The interface of the app and the website is user-friendly, safe to use, and self-explanatory. It includes images, videos, pricing, quantity, certifications, minimum order, and other specifications related to the items. The users can send inquiry calls, bargain before ordering and ask for an official quotation. The app also offers catalog, reverse auctioning, and chatting and buying facilities to buyers and dealers.


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Now that we have a basic idea about Just Dial and JD Mart App, it is time to know its founder. VSS Mani was born in 1966, the era of no phones and internet in Kolkata. He decided to pursue B.COM and chartered accountancy from Delhi University but dropped out due to a financial crisis. In 1989, Mani, with his client Rakesh Aggarwal, got an idea to start a company. He aimed to set up a platform that provides necessary information on-call or chatting with a person. But did not proceed further because of the lack of technology and internet connectivity. In 1994, he shifted to Mumbai and started his own publishing company called Wedding Planner that was distributed free with Times of India. 

Then next year, when things began to change, he decided to carry on with his plan to enter the telecom sector. So, in 1996, VSS Mani started the Just Dial Company, which was previously known as Ask Me and registered under the domain name www.justdial.com. For the last 25 years, the company has adopted itself to various business and technological advancements. The company is getting its funding from Mukesh Ambani and is known as the Indian Google. Today it has become a tough competitor and is a one-stop destination for sellers, buyers, traders, vendors, and manufacturers.

Just Dial


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After downloading the JD Mart app from App Store or Google Play Store, the next step is to register you by entering your name and mobile number. The profile page consists of categories, logistics; manage orders, quotation requests, settings, privacy policy, and terms & conditions. The application has a section for all those who wish to become a seller on JD Mart. The business details include company name, city, Pin code, area, contact person, mobile number, landline number, GST Number, and Primary Business Category. It offers apparel, chemicals, energy, furniture, jewelry, luggage, plastics, machinery, lights, shoes, medicines, and automobiles. You can also search for personal care, consumer electronics, two-wheelers, furniture, home appliances, toys, games, and garden supplies.

Just Dial offers some exclusive services like JD Omni, JD Pay, and JD Social. JD Omni is a business management solution that allows SMEs to transact and run an online business efficiently. JD Pay is a digital payment system through which all the users and vendors can make payments quickly and conveniently. JD Social is an official social networking platform that allows users to share all the information through messages. It provides a real-time chatting experience and bridges the communication gap between the customers and business dealers. The Just dial Social service also allows the users to access news, TV, and visit various social media websites. The app has a product catalog, JD Pay Escrow, Trade Assurance, Manage RFQ, Reverse Auction, Send Enquiry, Logistics Integration, and Real-Time Dashboard.



India Mart is one of the famous Indian e-commerce companies existing since 1996. It is functioning from its headquarters in Noida, Uttarpradesh, and supports more than 3600 employees. Dinesh Agarwal and Brijesh Agarwal are the founders of the company that specializes in internet marketing. The director’s panel includes Dhruv Prakash, Rajesh Sawhney, Vivek Narayan Gour, and Elizabeth Lucy Chapman. India mart excels in providing B2B and C2C sales services and manages subsidiaries like Tolexo and 10times.com. It has won many awards like the Emerging India Award, Red Herring 100 Asia, Best Business App, Best Online Classified Application and Video Content in a Business Website.

The e-commerce platform has a web portal and an application available on the App Store and Google Play Store. The home page includes messages, search, orders, change language, post requirement, and pay, sell, ship with India MART. Users can find apparel, clothing, garments, fruits, grains, vegetables, FMCG, dairy products, grocery items, consumer & electronics, and household appliances. You can shop for furniture, automobiles, mechanical components, household decorations, and laboratory instruments. Utensils, cookware, tableware, stationery, cosmetics, personal care, kitchen containers, and handmade decorative are available. The website also offers media, advertising, publishing, financial, legal, business management, leasing, educational, logistics, copywriting, and tourism services.

Faq’s about Just Dial:

Who is the Founder, MD, CEO of Justdial?

V.S.S. Mani is the founder and Chief Executive Officer of our Company. A visionary and an experienced management professional, he has over 32 years of experience in the field of media and local search services. Prior to Justdial, he co-founded Ask Me Services and has also worked with United Database India Private Limited. He is involved in the formulation of the company’s growth strategies, planning, overall execution, and management. 

When was Justdial started?

Justdial Was started in the Year 1996 In Mumbai.

Is Justdial a good company?

Yes, Justdial is a Good Company to Work with. The Company has built its brand and reputation for a long time.

How does JustDial make money?

The company makes money from small businesses paying up to be sponsored listings, when someone, say, calls for a plumber much like Google. JustDial has more than 100,000 of them and, similar to Google, they only pay when they get a lead from the service.

Is just dial profitable?

Yes, Just Dial is Profitable.

How can I list my business on Justdial?

You can either list your business for free or get a paid listing.
For a free listing, just go to www.justdial.com/Free-Listing and provide all the necessary details of your business.

What is the business model of Justdial?

Justdial works on a collection of Data processes providing information to users through Phone, SMS, and the Internet. The Revenue model of the company is of Premium subscription or listing of classified ads, Analytical reports, and Data selling to buyers. Initially, it used to work as a telephone directory-based model.

Who is the brand ambassador of just dial?

Justdial has roped in Bollywood actor Ranveer Singh as its brand ambassador.


In the ongoing pandemic, the need to shift the offline business to offline business has become essential. The B2B and C2C applications are a one-stop destination for all the dealers, suppliers, and manufacturers. Websites like Just Dial, India mart, Amazon, Flipkart, Myntra, Zomato, Swiggy, and Big basket are famous in India. Through online portals, users can shop for necessities and luxury items from home with convenience. They can also compare the prices of the products from various sites and save money by buying the best quality at an affordable price. So, what are you waiting for? Try out the user-friendly JD Mart app today, and share your experience with the world.



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