Are you looking for lead generation strategies for your business? VirtueNetz (design and development agency) is a fast-growing software company with its headquarters in Las Vegas. They started in 2010 and now have tens of thousands of users who generate millions of dollars in revenue. Today VirtueNetz is going to share the lead generation ideas and demand generation tactics that we’ve used to grow our businesses considerably faster than most. VirtueNetz, my own firm, has been around for almost a decade and is still growing at a quick clip, generating millions of dollars in annual income.
So, how do you go about doing that?
Take a look at how these two successful firms generate leads, based on what VirtueNetz learned from processing over a million per month and how VirtueNetz used PPC to ten-fold their income and clients over time!
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What is the definition of lead generation?
Quickly, let’s make sure we’re on the same page in terms of vocabulary before we get into the techniques you may utilise to expand your business.
A lead is someone who has expressed an interest in your company in some form. Anyone who has provided you with their contact information—for example, to attend a VirtueNetz, get a free guide, or sign up for your newsletter—is a lead. This customer is now inside your sales funnel since they visited your company’s website and gave you permission to contact them (usually by email, but occasionally by phone).
As a result, lead generation—often abbreviated as “lead gen”—is simply the process of getting people interested in your business into your sales funnel. A lead generation approach is anything that gets someone to give you permission to contact them or remarket to them.
Assume you’re the in-house digital marketing for a company that specialises in backyard decks. Create a free, downloadable PDF guide to deck upkeep as one approach to create leads. This piece of content functions as a lead generation tool because users who want to read the guide must provide their contact information. Simply put, it’s a means to help people while also filling your sales funnel with qualified leads.
Is that clear? Great. Now, let’s move our focus from contracting firms to startups, and discuss the seven lead generation tactics you may employ to fill your sales funnel with qualified leads.
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7 ways for generating leads for your startup
VirtueNetz being a design and development agency also an expert digital marketing hub is revealing its top secrets. Please note that you are under no obligation to attempt all of these. In reality, it would almost certainly be a horrible idea. Why? Because no two businesses are the same. Although these seven lead generation tactics have proven to be effective for our businesses, they may not be for yours.
Only one or two of these tactics may work for you. That’s OK. Examine each one carefully in light of your revenue, resources, marketing objectives, and competitive landscape. Even if we believe these lead generating tactics are effective, there is no uniform recipe for growth.
1. Target Your Particular Audience Using Broadcast Advertising
Podcasts have grown in popularity in recent years, and content creators require advertisers, which means you may convert listeners into leads—possibly with higher potential than a traditional radio advertisement. You already have a solid notion of what this audience would find fascinating and relevant to their lives because podcasts often focus on specific themes and listeners choose which ones to stream.
As a result, you can determine which podcasts best appeal to your target audience and concentrate your lead generation approach there, using the podcast to run your ads and attract customers to your website or store. This is a popular online lead generating method, especially when combined with our first tactic, where you provide podcast listeners a referral code for a discount on their purchase.
With the rise in popularity of streaming sites, another variation on this lead generating method is to create video advertising that may be used to fill “commercial spaces” on YouTube.
Although this may appear to be a simple advertising technique, selecting a certain podcast or show depending on the audience allows you to better target the clients you want, people who are most likely interested in your product or service.
For example, an online store IndusRobe has generated millions of business in one month from podcasts.
Soon after the visitor gives their email address, you’ll need to keep in touch with them via email at regular intervals, such as once a week, once a day, or at least once a month. This is when the newsletter comes in handy. Initially, newsletters will have to focus on providing free but valuable information, gradually coaxing readers to pull out their credit cards to pay for the premium content.
Frequent emails with personal tales and tips for improving whatever you’re offering warm up your audience and pique their interest. By including minor advice in your email, you can increase familiarity and likeability with your prospects. Conversions increase gradually but steadily, based on the frequency of your emails and the usefulness of the content you send on a regular basis.
3. Use a Chatbot
Conversions are known to increase when using chatbots. It appears to be a better alternative to FAQs for certain products because it appears to be more engaging. Chatbots are making inroads in both the B2B and B2C worlds.
Chatbots save time and money by eliminating the need for a Level 1 chat support workforce.
For begin, you’ll need to write a chat script and set it up on a WordPress or comparable interface using simple drag-and-drop templates. There are various chatbot feature suppliers, but as artificial intelligence (AI) becomes more prevalent, chatbots are becoming more innovative.
4: Following on Social Media
To establish a presence in the internet world, every company requires social media accounts. In the early phases, new firms are already paying a lot of money to acquire help from social media influencers.
It is easier and faster to announce new items and services online as the number of followers grows. An online post can benefit greatly from the use of appropriate imagery, visuals, GIFs, infographics, and videos. Include a CTA or a link to a sales page in postings on your blog, Linkedin, Facebook page, Medium, Twitter, or Instagram.
Credibility is also established through social media presence and contact with people who engage with your brand. Having an active social media presence is a must-have for success in the rapidly changing market.
5: Free Trial
One of the most effective strategies to attract prospects to test out your product is to provide a free trial. Remember when stores or supermarkets would give you a free sample of a product as a promotional offer?
It’s more like putting your foot in the door with potential clients and eventually winning them over. Vacuum cleaners and water purifiers were once given away for free to houses for a week. Users could either return them or simply pay for them. Consumers were more likely to purchase them.
Website builders, SEO tools, and other online software solutions are in the same boat. You have a free trial offer as well as an upgrade offer. I started with Grammarly’s free edition and then upgraded to Pro after a year of utilising the free functionality. The product accomplishes the task.
6: Paid Promotions and Advertisements
Although targeted ads are more effective than generic ads, browsers frequently reject Google Ads. However, there are some PPC ads with a good click-through rate on popular websites (CTR).
You can reach a niche audience with paid promotions that are interested in the specific items and services you offer. All of your competitor’s consumers who are the best prospects for your new endeavour can be targeted.
Facebook Ads, Twitter Ads, and Google Ads are examples of common promotions that can be displayed on websites that your prospects frequent. A paid promotion’s copywriting should be top-notch in order to attract new clients who must be entranced by fresh perks in comparison to what they are already receiving.
7: Affiliate or referral programmes
Many freelance entrepreneurs and enterprises, large and small, rely heavily on referral and affiliate networks.
Many influencers enjoy promoting items and services that they are passionate about. As a result, you may take advantage of this by creating a referral bonus or an affiliate network that rewards everyone who helps you increase your sales.
Micro-influencers with a decent follower base of 5000 are far less expensive than a regular ad campaign. You have access to a niche-specific audience that would otherwise be difficult to find in one location.
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