Soon, advertisements may appear not only on websites and social media but also on the lock screen of our smartphones. According to WhatMobile news, Glance, an Indian company specializing in locked screens is in negotiations with American service providers, and the adverts may appear on Android phones in the United States in the coming months.
So far, companies have not had a hard time in the competition for our attention, because widgets and notifications belonging to different applications could easily make people interact.
But now it seems they may have found a new way to use the lock screen. Glance offers to change news, videos, quizzes, games, and photos that appear every time the phone’s screen is turned on. Adapting to the company’s name, it calls this function “glance”, and according to their information, users use it an average of 65 times a day. And of course, we are not talking about an ad-free interface.
Glance is a subsidiary of InMobi Group, an Indian ad tech company that has partnerships with a number of manufacturers, including Samsung mobile and Xiaomi. The company’s software has been installed in more than 400 million phones across Asia.
The company’s determination is demonstrated by its Glance Live Fest in June, a three-day virtual festival that took place entirely on users’ locked screens. In doing so, it has streamed concerts, live tutorials and interviews, and shopping opportunities to more than 70 million users.
Apple also sees the future in this
At the recently held event, Apple presented the innovations implemented on the locked screen as a huge innovation, thanks to which users can get more involved in the appearance of iOS 16. By the way, this function has been present on Android phones for years. After that, Apple users will be able to vary the style and background of the watch. The decision also pointed out that the locked screen can no longer be interpreted only as a security function, but also as an interface on which companies can place information, applications, and even advertisements. The Ads are also anticipated to affect the Samsung phone price in Pakistan and around the world.
With the feature-rich lock screen, Apple wants us to use the phone less.
Craig Federighi, Apple’s software chief, called the lock screen the face of the phone and said features like Live Activities could make it easier to get information quickly without having to unlock the phone and open an app.