Mall91: Case Study, Company Profile, Founding Team Members, and Many More
Mall91: Case Study, Company Profile, Founding Team Members, and Many More

Mall91: Case Study, Company Profile, Founding Team Members, and Many More

India is well-known for its diverse culture and innovative nature. We are a developing country and believe in making efforts to improve our status in the world. The movement initiated by the government towards a Self Reliant India (Atmanirbhar Bharat) has been a great boon for the progress of our country. The initiative has opened the doors for many young and aspiring entrepreneurs, innovators, technicians, scientists, and doctors.

The step towards independent India has shown its results when many Indian apps like Gaana, MX Player, My Jio, Zomato, PayTM, and Aarogya Setu took place of banned Chinese Apps. Recently, when every country was trying its best to find a cure to curb the Covid19 virus, India became successful in launching its made-in-India vaccination. It proves that Indians have the potential to achieve anything if we all stand united. Today I will introduce you all to one such Indian shopping application. So, let’s read on to find out more about it.


Mall91, commonly known as “Bharat Ki Dukaan”, is a Made in India application developed by Nitin Raj Gupta and Shubham Paramhans in 2018. The company has its headquarters in Noida, Uttarpradesh, and supports more than 105 employees. It is legally registered under the name Rovi91 Innovations Pvt Ltd and is the first vernacular social commerce website of India. Since Dec 10, 2019, the company is working under the jurisdiction of Stomp Market and receives funding from 4 investors. The lead investors are Kalaari Capital by Darshit Vora and Go-Ventures by Aditya Kumar, along with BEENEXT and First Cheque.

Mall91 is classified as an E-commerce startup and private Asia company. The application focuses on offering benefits of the e-commerce sector to the lower and village sectors of India. It aims to provide affordable necessities and some extra cash in the form of daily spins, game points, and referrals. It currently uses 34 technologies on its website that include SSL, Viewport Meta, and iPhone/ Mobile compatibility testing. Its website has page views of -57.13% and a bounce rate growth of 19.99%. Some of its competitor companies include SoOum, Web interpret, JumoreGlobal, and John Morris Scientific.

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The vernacular ecommerce networking app aims to help those people living in rural areas access the online world. Till now, the application has successfully attracted more than 2000+ citizens living in Tier2/3/4 villages and wishes to engage 400M+ residents of India. The application is created in a user-friendly manner making it easier for the layman to understand.

Users can easily search and download the Mall91 app from Google Play Store. The application has more than 15 million+ active users on Google Play Store. After downloading, they need to enter their mobile number, referral code (if any), and One Time Password (OTP). As a welcome gift from Mall91, upon registration, every user will receive Rs. 1 in the earning wallet, Rs. 25 Gold in the digital gold wallet, and 5000 gems in the gems wallet. That’s it! You are all set to explore the application.


The Mall91 application is available in 10 different regional languages including English. It allows the users to shop for daily necessities, personal care, home & kitchen, electronics, groceries, clothing, shoes, toys, makeup & beauty, and stationeries. Here you can also play famous games like Teenpatti, Rummy, Poker, Roulette, Cricket91, Tic Tac Toe, Ludo, Chess, Snake, and Ladder, Piano Tiles, CrazyJump3, Color Rush, and many more.

Users can watch various short and entertaining videos under the Videos91 section on the application. They can also pay for various utility bills like mobile, DTH, Gas, Water, and Electricity. You can also download many other apps offered by Mall91 like BahiKhata91, Courier91, News91, Bolly91, TV91, Quiz91, Learn91, Scanner91, and Astro91. Users can also form a business group and create their personalized shop to earn real money online.

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Some of its unique features include a live TV shopping experience, a Wall91 short video app, Chat91 social networking group, and cash rewards from lock screen ads. The live interactive shopping experience, addictive games, attractive discounts, extra earnings, and affordable prices are the highlights of the application. All these specialties help the app to give a tough competition to its competitors like Meesho, Shop 101, Deal Share, and Glow Road.


The Mall91 application is legal and safe to use, as it is administered by the Roviri Innovations Pvt Ltd. The application abides by all the necessary security measures like OTP verification, age restriction, parental controls, and safeguarding personal information. All the images and videos uploaded on the application are carefully scrutinized to avoid displaying unethical and sensitive content.

The developers also make sure to verify the quality and standard of every item offered for sale in their shopping section. They also take note of the authenticity of the sellers and the delivery partners. If you have any issues regarding your order or delivery, you can chat with their customer care personnel, call on 011-43092005, or send an email to [email protected] 


The Mall91 App is an ecommerce application that allows users to earn some extra money every month. Users can earn a minimum of Rs. 15 to a maximum of Rs. 120K just by referring and sharing the application to 47Lakh people. You can also earn cash from daily spins, scratch cards, answering quizzes, winning games, reading news, watching videos, and sharing product catalogs. Users also get cash back for paying the utility bills and recharge facilities through the Mall91 application.

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The best feature of this application is that users can quickly turn their profits from the app into real money. They can transfer all their earnings to their PayPal account, PayTM account, Bank Account, or to the UPI ID. The application has a minimum withdrawal limit of Rs. 2 and allows the users to secure their wallets with a password. As there is no restriction on the number of times an amount can be withdrawn, a user can easily withdraw up to the maximum amount. 


Mall91 App has gained a lot of popularity among the citizens especially after the ban of numerous Chinese Apps in India. The imposition of the ban has also opened the doors for many indigenous developers, inventors, manufacturers, designers, and small-scale industries. Many local artisans, craftsmen, and Kirana shop employers could survive during the pandemic because of such applications.

The application is a one-stop destination for all the people of India who love to play games, bargain & shop, watch & create short videos, and earn bonus income. It has also received the Atmanirbhar Bharat App Innovation Challenge Award for its order fulfillment, rural empowerment, and excellent customer services.



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