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Marketing for aviation
Marketing for aviation often includes building a good prospect list.
Inbound marketing will provide you with quality lead generation, which is the best way to grow sales in a field where there are many external factors. All three methods – buying from an outbound company, borrowing from an outbound company, or building your own list (and tending it) – will help improve your lead pipeline for future sales. Here are three ways to build your house list. All three methods – buying from an outbound company, borrowing from an outbound company, or building your own list (and tending it) – will help improve your lead pipeline for future sales.
All three methods – buying a list, borrowing a list, or building your own list (and tending it) – will help improve your lead pipeline for future sales.
Buying A-List
Some mergers and acquisitions come about simply because one company wants to acquire another company’s brand assets, including their customer and prospect lists! A company whose product has become obsolete is still worth something, since their customers are looking for a new product or service. American Airlines purchased TWA partly to acquire their coveted routes and airport gate hubs, but also to serve TWA’s loyal customers.
Borrowing A-List
When you “rent” a list from a direct mail company or an association, they will often have restrictions on how you can use that information for marketing. Many aviation associations and magazines will send a mailer or postcard on your behalf as a paid service, but they won’t give you access to the data itself.
This is seen as “borrowing a list” of prospects for a marketing campaign. You can also create a joint marketing agreement or a cobranded product to market with another company – for example, an aircraft detailer can comarket with an MRO company at the same airport to expand both business’ reach!
Building A-List
This is done by creating something of value – a whitepaper, a product demo, a checklist, or something else that your customers would want. In exchange for this item, your prospects would need to provide their contact information and ‘opt in’ to your list.
However you acquire your list of prospects, treat it with the same care as your bank account. Products come and go, and services evolve, but repeat customers are the lifeblood of the industry!
build your marketing team, skills, and assets. You will see resulting improvements in your sales and revenues!
