Miro – Startup Story | Founder| CEO | Funding | History | Competitors

Miro - Startup Story | Founder| CEO | Funding | History | Competitors
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Miro worked on all aspects of managing an experimentation program while having limited internal resources, starting with the initial strategy for where to focus efforts based on our bandwidth calculations and continuing through research, prioritizing, test ideation, design, and test development. This increased internal trust in the testing process.

Within the first few weeks of launching the program, Miro placed our first test live to aid in getting the experimentation engine up and running as quickly as feasible. We were able to rapidly resolve any problems and keep up with the business’s rapid expansion because of our brute-force approach.

About Miro:

Miro image
Miro (Image Source: developersmiro.com)

A business called Miro (also known as RealtimeBoard) creates a whiteboarding platform that allows cross-functional teams to collaborate. Meetings and workshops, agile workflows, diagramming, research, planning, mind maps, wireframing, etc. are among the answers it offers. Additionally, the platform allows for integrations with different apps.

Miro is in a stage of rapid expansion. Its size has doubled during the past six months and will do so once more in the following six. In a setting of rapid expansion, things are chaotic, and the teams you may typically rely on either don’t exist yet or are in motion. This was true when Miro first asked us to work together.

Miro Founder & Team:

The most well-known visual collaboration platform in the world, funded by eminent investors like Accel, Iconiq, and others, is called Miro, and Andrey is its founder and CEO. Over 1400 people work at Miro at 11 locations around the world, and over 30 million people have signed up as whiteboard lovers. The business is headquartered in San Francisco, California, and was established in 2011.

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Miro founder image
Miro Founder (Image Source: businessinsider.in)

Miro History:

The Miro visual collaboration software firm was established in Russia 11 years ago and is currently valued at $17.5 billion. A $400 million Series C investment was launched Monday by US corporate software maker Miro, which has Russian roots.

Miro Name & Logo:

Miro Image
Miro (Image Source: gend.com)

Miro Highlight:

Company NameMiro
Started at2011
CompetitorsZoom Meetings.Webex Suite.Microsoft Teams.BlueJeans Meetings.Google Chat.TeamViewer.GoTo Meeting.Adobe Connect.
Customer care Emailsales@miro.com 
Customer care Contact detailsNot Known
Company Valuation$476.3M
IndustryOnline Team
HeadquartersSan Francisco

Miro Revenue:

The Miro visual collaboration software firm was established in Russia 11 years ago and is currently valued at $17.5 billion. A $400 million Series C investment was launched Monday by US corporate software maker Miro, which has Russian roots.

Miro Funding & Investors:

DateInvestors AmountRound
Not KnownICONIQ GrowthNot KnownNot Known
Acrobator VenturesNot yet verified
Flucas Ventures
Oct-18Accel$25.5mSeries A
AltaIR Capital
Apr 2020*Accel$50mSeries B
ICONIQ Capital
Bas Godska
Jan 2022*Accel$400mSeries C
Technology Crossover VenturesValuation: $17.5b
ICONIQ Capital
Dragoneer Investment Group
Salesforce Ventures
Total Funding$476m

Miro Business Model:

Miro business model image
Miro Business model (Image Source: miro.com)

It’s reasonable to believe that Miro has cracked the code and learned how to create a prosperous product-led business given its global user base of over 9M. For distributed and remote teams, Miro is a secure team collaboration whiteboard. It enables teams to collaborate on the online whiteboard platform from anywhere in the world, making remote work simpler and more effective than ever.

We have been able to attract and keep users and customers thanks to product-led growth. It fuels our viral loops, word-of-mouth, and acquisition while strengthening our acquisition competitiveness. Similarly to this, product-led expansion increases monetization. The number of monetization touchpoints that customers encounter has also improved with a higher retention rate and greater engagement. At Miro, seven factors make product-led growth possible –

  • Customer centricity.
  • UX.
  • Freemium model.
  • Viral loops.
  • Simplicity and fast time to value.
  • Users engagement.
  • Templates.
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Services Offered thru Miro:

  • Product Management. Build strategies that rally the team.
  • UX & Design. Map customer journeys and easily gather feedback on designs.
  • Engineering. Understand and communicate complex ideas.
  • Marketing. Brainstorm and design campaigns.
  • Align your team and strengthen client relationships.
  • Consultants & Agencies.
Miro services image
Miro services (Image Source: miro.com)

Miro Awards & Recognition:

At the DNA of Success Awards, Forbes Bulgaria presented the Entrepreneur category’s prize to co-founder and CEO Miro Miroslav.

Miro Competitors:

  • Zoom Meetings.
  • Webex Suite.
  • Microsoft Teams.
  • BlueJeans Meetings.
  • Google Chat.
  • TeamViewer.
  • GoTo Meeting.
  • Adobe Connect.

Miro Latest News:

Over the past two years, the acceptance of remote and hybrid working has skyrocketed, creating a previously unheard-of requirement for firms to collaborate remotely. At the forefront of this quick transition was Miro. It is a whiteboarding tool that enables teams to communicate online from any location.

During the COVID-19 pandemic, when working from home was mandated, Miro usage increased. In January 2022, it had 30 million users, a 500% increase. Both individual users and staff members at its more than 130,000 paying clients, including 99 percent of the Fortune 100, are included in this. Through the use of Amazon Web Services, Miro drove this growth and gave its clients a dependable, quick, and secure experience throughout the epidemic and beyond.

Miro Future Plans:

The top platform for visual collaboration. Without being constrained by physical location, meeting space, or whiteboards, Miro enables in-office, hybrid, and remote teams to interact across formats, tools, channels, and time zones.

FAQs about Miro:

Is Figma or Miro better?

The first online tool of this caliber made particularly for interface design is called Figma. Figma, a web-based design tool, aids the entire product team in producing better designs more quickly. For cross-functional teams, Miro is the most user-friendly online collaborative whiteboard.

Does Microsoft have something similar to Miro?

If you’re in the market for web collaboration software, Miro and Microsoft Teams are two products worth considering.

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What is Miro best for?

With a variety of tasks that need teamwork, such as workshopping, strategy mapping, Agile ceremonies, UX research and design, product development, customer discovery, and process visualization, Miro as a whiteboarding platform lets your team move beyond brainstorming.

Is Miro similar to Jira?

JIRA is the tracker used by teams that plan and create excellent products. JIRA is used by millions to record & manage issues, and assign. Miro is an online collaborative whiteboard tool that makes it possible for dispersed teams to efficiently collaborate beginning with ideation.

Is Miro a Russian company?

Miro is a US-based corporation, registered in Delaware, with co-headquarters in San Francisco and Amsterdam.

What does the team Admin do in Miro?

Team Admins on Consultant and Enterprise plans can change team name and logo, remove team users, invite new team members if this is allowed by Company admins, grant and revoke Team Admin roles, and manage sharing settings, apps, and integrations.

How do I raise my ticket with Miro?

To submit a request in the Mobile app, press the team icon in the top-left corner > press Help. Be sure to switch to a paid team if you’re a member of multiple teams. You’ll be required to log in to your Miro profile before submitting a Support request (if you’re not logged in yet).

How do I make someone an admin on Miro?

To grant Team Admin rights to a team member, open Team settings and switch to Active users. Click the three dots next to the user and choose Grant Team Admin/Promote to Team Admin.

How many people can use Miro at once?

Normally, you can have up to 100 users simultaneously working on one board (make sure to check the recommendations above). You can also try to turn off the collaborators’ cursors. It may help to improve performance. We had 180 clients working on a miro board at the same time and it worked very fluently.

Does Miro work without Internet?

Miro doesn’t have an offline mode and doesn’t really distinguish between collaborative and personal boards (you can make a board private, but it’s still the same type of board).


Before the COVID-19 epidemic hit, Miro developed steadily and consistently as the use of its online whiteboards increased. However, the Miro team did not foresee the surge that would occur when the epidemic pushed hundreds of millions of people to work remotely full-time. By November 2020, there were 10 million users, quadrupling the number of users in May 2020.

Miro was prepared using AWS. According to Brian Wehrle, software architect at Miro, “Without AWS, it would not have been possible for us to manage the COVID-19 spike and maintain a high level of customer service.” “It would have been difficult to scale that quickly with a more rigid architecture or on-premises resources. We are fortunate to have finished moving before the pandemic.

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Sai Sandhya