Websites have come a long way from simple pages with only text and images. The modern websites in 2022 are dynamic and focus on being organised and user-friendly. Additionally, the goal of a website today is to look attractive as well.
We at ThinkToShare always try to have this design philosophy behind the websites that we create and that we have to have the perfect combination between user-friendliness as well as attractiveness.
From the dozens of websites that we have created, we have compiled a list of a few core elements for modern web design so that the online experience gets enhanced for visitors.
These design elements always keep responsive web design(page load speeds) in mind, as well as mobile-friendly layouts into mind as well as being on par with Google’s SEO algorithm.
However, we do not follow a fixed web design blueprint because we customise every website according to the needs of each client but we always try to keep modern web design philosophy in mind and optimise the websites for website traffic.
Let us look at the most crucial web design elements that we use.
COLOUR SCHEME
Colour schemes are something that cannot be ignored and it plays a very important role in the online website experience for the website visitors.
Whenever we talk about colour schemes we need to keep a few things in mind and one of the most important things is that the colour schemes should be in sync with every bit of the website.
The website should not feel haphazard and there should be a limited grade of colour schemes used.
Let’s say we are trying to build a website about a company that sells packaged drinking water, we will try to keep the theme of the website close to the colour blue which is associated with freshness and water.
If the website is about leather products then we will try to keep the colour scheme elegant and in darker colours so that the leather products get complimented.
Every website and every colour scheme depends on a lot of things that most importantly we always have our creative team dictate colour schemes so that the website is always catchy and always of the most modern design.
VIDEOS
Whenever you try to search for elements of web design examples, you will always come across websites that have videos in the background. There is a reason for this.
The modern website should make use of every creative element and while adding music to a website is rare, adding videos to a website can be really helpful.
Even if you do not want to add videos you can add GIFS that are always playing in the background and that brings a different level of modernity to the website.
If the website is about a product then having a small video playing in the background showing how the product is assembled or how the product is used can be really helpful for the brand.
While this help will not be in the form of SEO optimisation techniques but it will be a help that will enable customers to get more attracted to the website.
Videos on websites are not rare and that is also why you should not miss the opportunity to use this excellent technique as a web design element.
PAGINATION AND INFINITE SCROLL
You must have probably heard about these two many times and if you haven’t heard about them, you have probably used them.
Pagination is when the website and the product pages are categorised into different web pages. This type of technique is quite popular in eCommerce websites as well as educational websites.
Basically, for any website where you need to find any information as well as share the URL, pagination comes in handy.
Infinite scroll is another technique that is used and it is mostly used on social media websites. This is basically used on any website where you do not need to find the particular page but you can casually browse the website for information.
Two of the most common examples for each of these types of scrolling are Google and Facebook.
Google uses pagination and companies try their hardest to keep their website in search results on the first page.
Facebook uses infinite scroll and companies on Facebook try their hardest to keep their content on the top of the news feed.
ANIMATION
We can talk about how high-quality images are excellent for the website or how you should use call-to-action buttons but if you are someone who is reading this blog you already know about them and how important they are.
We will take this opportunity to talk about something that is not used as often on the websites.
Animation is the next best thing and should always be used on any website and can transform a boring website into a modern website.
Animation is even better than video because in animations you can break down any steps you are trying to show and that can be interactive with the cursor. Basically an interactive video.
If you are having a website that sells headphones then you can show in animation all the different parts that are in the headphone and each part can show what it is and where it is on the headphone.
MOBILE-FRIENDLY WEBSITE
This is an element that should be implemented by every website in the world and nothing comes close to this in terms of importance.
All the other points might be cosmetic but this is a functional thing that everyone should implement because as of 2022 nearly 60% of the total internet traffic is from smartphones.
We as regular users tend to access the internet through our phones more often and therefore having a mobile-friendly website is of the ultimate essence.
HAMBURGER MENU
This is a tried and tested technique that has worked nearly flawlessly all the time.
When hamburger menus wear first introduced they made educational websites quite helpful because students could go to the exact area where they are studying.
Other websites followed suit and thus hamburger menus became the norm.
Now it’s rare to find a reputable website that does not have a hamburger menu because it is one of the most useful things on a website.
If you are planning on having a website that is also optimised for the mobile-friendly view then you must have a hamburger menu.
These were a few of the core elements we use for modern web designs. If you are someone who is looking for a reputable web design and development company which focuses on modern web designs then look no for that because we are here to help you.
We are Think To Share, the fastest growing and most reportable web development and web design company in Kolkata, India and we can offer you all the above design elements and much more.
META – Here are a few core design elements for modern web design that we at ThinkToShare always use. Find out what are these web design elements and also why you should implement them and how effective they are in transforming your website.
