Table of Contents
Introduction
Neemans was founded to completely shatter the mold, by providing choose sustainable footwear over synthetic fiber. It’s time to start considering what goes into footwear differently as we become more conscious of and worried about eating healthfully and switch from preservative to fresh, antibiotics to organic, and injected to farm-raised food. It’s time to go with Neeman’s footwear, which creates shoes that are both environmentally friendly and for you. Neeman’s search for natural and organic yarns was prompted by its desire to lessen its carbon impact. They therefore began their quest to create shoes that are healthy for the environment, your mood, and your appearance. Instead of making shoes, the designers at Neeman’s combine comfort and environmental sustainability to create shoes that are suitable for every occasion.
Neeman’s – Company Highlights
| Company Name | Neeman’s |
| Headquarter | Hyderabad, India |
| Industry | Clothing |
| Founded | 2017 |
| Founder | Amar Preet Singh & Taran Chhabra |
| Website | https://Neeman’s.com/ |
Neeman’s – About
Neeman’s is a Hyderabad-based platform that specializes in comfortable, odor-free, sock-free casual shoes. The platform uses a variety of natural fibers, including recycled rubber, organic cotton, merino wool, plant-based castor beans, and recycled materials. The brand also produces shoes suitable for summer and winter use. On April 3, 2018, Neeman’s Private Limited was established as an unlisted private business. It is categorized as a private limited business and has its headquarters in Hyderabad, Telangana. Total paid-up capital is INR 1.93 Cr and registered capital is INR 2.09 Cr.
Neeman’s – Industry
Neeman aspires to transform the footwear sector. The firm sells a variety of shoes, such as slip-ons, loafers, sandals, and sneakers. Every shoe is created to be eco-friendly, fashionable, and comfortable using Australian Merino wool. Hyderabad, India serves as the company’s headquarters. It was established in 2017. With 9% of the yearly production of shoes produced worldwide, India is the second-largest shoe-producing nation in the world. India is ranked third globally in terms of health (about 2.1 billion). India’s shoe consumption is now less than 1.7 pairs per person annually, but it is increasing quickly and will soon surpass the global average of 3 pairs per person.
Neeman’s – Founder and Team
Co-founder
Co-founder
The Neemen were formed by Taran Chhabra and Amar Preet Singh. Neeman’s founders believe that the key difference in their shoes is that they feature natural materials containing renewable, renewable, and biodegradable fibers that have a small impact on the water table and ecology. Its shoes are made using wool that is not mulesed, and no sheep are hurt in the process. Family-run farms in Australia provide the wool, which is tagged with a quality number that allows its provenance to be traced. All weather items may be made with merino wool. Unlike Merino wool, the fleece of local sheep in India is much thicker, meaning that this material is only suitable for winter footwear.
Neeman’s – Startup Story
In 2018, while Chhabra was employed in the US, she saw that there was potential in the Indian footwear industry for businesses that prioritized social responsibility and sustainability. According to Taran and Amar’s investigation, synthetic materials and fibers—which are more extensively utilized, less expensive, and have a bigger environmental impact—are mostly used in the Indian footwear business. Thus, the firm started along the path of lowering carbon footprints in the footwear sector and collaborating more closely with suppliers to get raw materials in an environmentally friendly manner.
Neeman’s – Mission and Vision
Neemans aimed to provide ethical, comfortable, and environmentally friendly clothes. The goal of Neeman’s Innovative Gameplan, an Indian footwear brand, is to solve problems related to client pleasure.
Neeman’s – Name, Tagline, and Logo
The names Neelam, Taran’s mother, and Manjeet, his father, are combined to form Neeman’s.
#ChangeTheNorm is Neeman’s tagline.
Neeman’s – Business Model
Direct-to-consumer (D2C) sales and strategic alliances are the two main pillars of Neeman’s multifaceted business strategy, which is employed by the Indian shoe company that makes environmentally friendly footwear. Online sales via their website are their main source of income. This gives them the ability to manage profit margins, cultivate brand loyalty, and compile important client information. Consumers who care about the environment will find Neeman’s intriguing because it uses natural and renewable resources like recycled plastic bottles and merino wool.
To streamline the purchasing process and make it incredibly simple for customers throughout India to browse its shoe selection, Neeman’s went straight to the customer via its website. Neeman’s sneakers are now more easily accessible thanks to their availability on Amazon and Flipkart. Additionally, it started concentrating on offline markets and has started rolling out its items in Shoppers Stop and Lifestyle.
Every style in the collection has a price between INR 5,500 and 5,850. Customers may enjoy the comfort at their doorstep during their 7-day risk-free trial, and if they have any problems, Neeman’s will provide a replacement shoe within a few days.
Neeman’s – Revenue Model
Neemans brings in $8.66 million annually. In FY21, Neeman’s reported sales of Rs 6.98 crore ($899.21K), but they also reported a loss of Rs 3.32 crore ($427.63K) for the same fiscal year.
Neeman’s – Products and Services
- Sneakers: The focal point of Neeman’s line, these shoes have svelte lines, breathable fabrics, and cutting-edge details like shock-absorbing soles. Every step counts when it comes to Neeman’s sneakers, whether you’re a weekend explorer or a daily commuter.
- Slip-Ons: Their selection of slip-ons combines eco-conscious comfort with effortless style. They are made of natural materials like wool and vegan leather, making them ideal for casual days or adding a touch of easy flair to any ensemble.
- Dress Shoes: Neeman’s collection of dress shoes will enhance your appearance. Produced with high-quality materials and classic styles, they provide a sophisticated yet environmentally friendly substitute for conventional leather solutions.
- Sandals: With these fashionable and cozy sandals, venture out on the wild side. Neeman’s sandals are a breathable and eco-friendly choice for warm weather, whether you’re enjoying the beach or exploring the city streets.
- Beyond Shoes: Neeman’s dedication to sustainability goes beyond their footwear. They provide a well-chosen assortment of natural and recyclable materials socks and shoe care items.
Neeman’s – Funding and Investors
- In six investment rounds, Neeman’s has raised a total of $14.9 million.
- It opened for fundraising on January 31, 2020.
- It raised $8.46 million in its most recent investment round, a Series B transaction, on May 02, 2022.
- In its most recent round, which was led by Sixth Sense Ventures, five investors took part.
- Sixth Sense Ventures, Anicut Capital, and Stride Ventures are among the eleven institutional investors in Neeman’s.
- The biggest institutional investor in Neeman’s is Sixth Sense Ventures.
- Neemans has 19 angel investors, including Rohit Anand.
- In the most recent post-round ownership report dated May 02, 2022, the founder controls 29.65% of the company with a net value of INR 56.3Cr.
- The bulk of Neeman’s shares—61.11 percent—are owned by funds, with the remaining shares held by the founder (29.65 percent), ESOP (3.61), Other People (3.34%), Angel(2.17%), and Enterprise (0.13%).
Neeman’s – Employees
It has 21 to 40 employees.
Neeman’s – Challenges Faced
Neeman’s confronts competition from both established brands and newcomers in the congested Indian footwear industry. The creation of a core set of merino wool textiles that would enable Neeman’s to produce shoes that are strong, resilient, lightweight, and weather-resistant in India was a significant challenge.
Neeman’s – Acquisitions
No acquisition has been done.
Neeman’s – Growth
Neeman’s asserts that their client base and income increased by 15X in 2021. In a Series A fundraising round, it secured $2.7 million (INR 20 crore) to increase sales and diversify its product portfolio. With a location in Hyderabad, it also made its debut in retail sales. The company’s items are priced between INR 2,999 and INR 6,999, which is comparable to many other international brands.
Neeman’s – Partners
There are no details.
Neeman’s – Competitors
Topo Athletic, Allbirds, Celtic & Co., Vivobarefoot, and Greensole are the primary rivals.
Neeman’s – Awards and Achievements
Neeman’s received recognition from Nexbrand in collaboration with Times Now as a Gamechanger and Emerging Brand of 2018–19 in the Consumer Space.
Neeman’s – Future Plan
This footwear brand’s short-term goals are to expand its market share and introduce new goods. Along with concentrating on product development and investigating novel natural and sustainable materials, it also hopes to strengthen its offline presence. Additionally, Neeman’s hopes to expand into important areas outside of India using the money it has raised.
Conclusion
The business thinks that sustainable sourcing will prove to be a lesson for the industry as a whole, even though it is not completely carbon neutral. The firm has brought novel yarns and materials, including recycled cotton, recycled tires, recycled PET bottles, and Merino wool, to the Indian footwear industry. ReLive Knits, which are made entirely of recycled plastic, wool joggers, and environmental flip-flops made from recycled tires are some of its best-selling items.
FAQs
What does Neeman’s do?
An eco-friendly footwear brand that was first on the internet. There are joggers, loafers, and shoes in the product inventory. They assert that recycled plastic bottles and the natural fiber of Merino wool are used to make their items.
When was Neeman’s founded?
In 2017, Neeman’s was established.
Who is the founder of Neeman’s Corporation?
The founders are Taran Chhabra and Amar Preet Singh.
Who is the CEO of Neeman’s Corporation?
The CEO at this time is Taran Chhabra.
Who are the main competitors of Neeman’s?
Topo Athletic, Allbirds, Celtic & Co., Vivobarefoot, and Greensole are the primary rivals.
