Airlift's Actress Nimrat-Kaur
Nimrat-kaur-ritu-kumar's-face-to-the-new-fashion-campaign-2017

Airlift’s Actress Nimrat Kaur Becomes The Face Of Ritu Kumar’s Latest Collection 2017


Ritu Kumar’s beginning has been closely connected to the character of Indian women and the connection is essential. The brand “Label” has come a long way and is a delegate of today’s Indian women. The lead actress of “The Lunchbox” movie Nimrat Kaur becomes the face of Ritu Kumar’s latest Festive-Winter 2017 collection. The campaign was shot by Photographer Bikramjit Bose and videographer Christina MacGillivray.

Her model for Festive-Winter Collection says it is an honour for her to represent the movement and identity that Ritu Kumar is. Nimrat Kaur also added “I admire that the themes are rooted in the traditional Indian pattern, but with the beat, there is a lot of innovation for them which display an unbounded style. Label Brand owner Ritu Kumar does such excellent embroidery, traditional themes and weaves that look so densely Indian, but the shapes and cuts make the clothing voguish. There is an elegant aggregate of the old and the new”.

 

Titled as “Urban Gypsy”, the collection is a vanity of attempts. The theme was to unite the glamorous zeal of a sophisticated world traveller with the level-headed comfort of a stylish explorer. Incited by the rich fabric culture and trade of Asia, the collection is an elegant blend of Indian attire with a global frame.

The Concept For This Latest Festive-Winter Collection

The main concept behind designing this Festive-Winter collection wears was the background and lifestyle, women who savour the rich textual convention that Nimrat Kaur, Amrish Kumar, CEO of the brand have. Nimrat Kaur, with her unique accomplishments and global fascination, was a prime choice to represent this collection.” 

With a different approach to the bohemian trend, there are tie-dye kurtas, decorated jackets, tasselled scarves, geometric print kaftans and cold shoulder cut out kurtas in this new collection. This exclusive designer collection is just perfect for any Winter festival as it is designed in that certain way.

Check out her Latest Festive-Winter Collection


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