Ninjacart is India’s one of the largest B2B fresh supply chain company which is considered to be an inventor in terms of tech-driven supply chain space for fresh vegetables and fruits all over India. Statistically speaking, it is found that Ninjacart has raised over $150 million from various MNCs like Tiger Global, Accel US, Syngenta and many more.
Standing today, fruits and vegetables are sourced from farmers across 20+ Indian states and are being delivered to 17,000+ local kiranas and restaurants across 7 major cities each day, that too in less than 12 hours of time. Ninjacart aims to make available innovation and leverage which strengths the company to develop and innovate brand new product categories and new segments of customers while they are solving the complex problems of supply chains in India.
Ninjacart is a B2B architect start-up based in Bengaluru that has overtime gained confidence and received a big boost from the Global retail giant Walmart and India’s leading eCommerce marketplace Flipkart who announced an undisclosed investment to the firm recently.
This joint investment of Walmart and Flipkart is the major one after Ninjacart received a $100 million fund infusion from the Tiger Global in the month of April this year.
A press release made officially by Walmart and Flipkart mentioned that partnering with Ninjacart will benefit Walmart and Flipkart in strengthening the direct sourcing of fresh produce for Walmart India’s Best Price B2B cash-and-carry stores and Flipkart’s online grocery business Supermart. Later the other evident investors of Ninjacart including Accel Steadview Capital, Qualcomm Ventures and Nadan Nilekani made it a more promising product.
The CEO and Co-founder of Ninjacart, Mr.Thirukumaran Nagarajan mentioned that Ninjacart works hard to make food safer and more accessible to the consumers while ensuring a fair price for everyone involved. The start-up is excited that Flipkart and Walmart are joining them to make this vision a reality and showing confidence in the company’s technology and business model. With their support, the company can now see new possibilities to improve the lives of the farmers, retailers and restaurant partners.
Ninjacart was established and founded in 2015 by Thirukumaran Nagarajan, Kartheeswaran K K, Ashutosh Vikra., Sharath Loganathan and Vasudevan Chinnathambi respectively. According to several extensive surveys, it was found that Ninjacart has been successful at delivering 1,400 tonnes of fruits and vegetables which are sourced from more than 44,000 farmers to over 60,000 Kirana stores and restaurants across the seven cities of the country.
On the investment made on Ninjacart, Mr Kalyan Krishnamurthy the CEO of Flipkart group mentioned that as a homegrown eCommerce company, it is in the company’s DNA to drive change and solve complex local problems in-house through technology. While they have been developing Flipkart Super mart over the past year, they have focussed on creating the right infrastructure, supporting local farmers, producers, and food processors, and building sustainability into the ecosystem, all while creating thousands of new jobs and bringing quality, convenience and value to consumers. In Ninjacart, Flipkart sees a company that shares the same values, pioneering mindset and commitment to tech-driven innovation that improves life in India.
It is expected that the agreement between Walmart- Flipkart and Ninjacart will be closed by the end of this year as per Krish Iyer, the President and CEO of Walmart India so that they start to access high-quality products for the retailers and consumers as soon as possible while increasing the economic opportunities for the farmers. Krish Iyer, the CEO and president of Walmart India mentioned that this new partnership with Ninjacart will help them create more opportunities for smallholder farmers and boost rural incomes while also improving access to high-quality products for all the members including kiranas, hotels, restaurants and businesses around India.