The sudden outburst of the pandemic in 2020 led to the decline of sales for many physical stores. But it gave a boost to the e-commerce platforms existing all around the world. It also opened the door for graphic designing, content writing, website development, digital marketing, and social media advertising. Nykaa is the top most leading brand in India.
The e-commerce stores have also encouraged the public to switch to cashless payment systems like debit cards, credit cards, UPI, and net banking. It is easy, safe, and convenient to shop for items of your interest just with the help of websites and mobile applications. Hence, today we will dive deeper and discover one of the top e-commerce companies in India called Nykaa.
Table of Contents
About Nykaa App:
Nykaa is an Indian e-commerce company that focuses on redefining the beauty and personal care system. The company has its headquarters in Mumbai, Maharashtra, and is operating under the ownership of FSN E-Commerce Ventures. It focuses on the growth and expansion of retail, cosmetics, beauty, fashion, grooming, and wellness sectors and supports more than 2000+ employees.
The company derives its name from the Sanskrit word Nayaka which means actress or always carries the spotlight. It follows the tagline: your beauty is our passion and celebrates the beauty, confidence, uniqueness, and self-discovery of every self-discovery woman.
The company strives to provide a joyful shopping experience through its authentic and variety of products. It emphasizes becoming bold, better every day, satisfying customers, and encouraging sustainable development. It is also the first unicorn startup company to sell more than 2 Lakh products and receive permission from SEBI to issue an initial public offer.
The company also has two divisions: Nykaa Man and Nykaa Fashion, including men’s products and exclusive clothing. It also has a premium membership feature called Nykaa PRO that allows the members to get exclusive products at special prices from the app.
About the Founder:
Now that we have a basic idea about the company Nykaa let’s know about its founder. Falguni Nayar is a 58-year-old Indian businesswoman and founder of Nykaa. She was born and brought up in Mumbai, Maharashtra, and got married to Sanjay Nayar in 1987. She has completed her graduation from Sydenham College of Commerce and posts graduation in MBA Finance from IIM Ahmedabad.
She has worked as a consultant in AF Ferguson & Co and MD of Kotak Mahindra Capital Company. She aims to take the retail and beauty industry to new heights and achieve a monopoly in the online market. Falguni is one of the top self-made female Indian billionaires having an estimated worth of $1.1 billion.
Other Team Members:
Anchit Nayar is the previous CEO of the Nykaa retail sector. He has completed his Ivy League education from Columbia University and worked at Morgan Stanley for eight years in the investment banking sector. Adwaita Nayar, who was previously the chief marketing officer at Nykaa, is now taking care of the Nykaa Fashion division. She has graduated from Yale University in the Applied Mathematics field and has an MBA from Harvard Business School.
Nihir Parikh has an MS degree in chemical engineering and has done MBA from INSEAD. Since 2015, he has been managing the Nykaa Man division as a chief executive officer. Sanjay Suri is the chief technology officer who is a master in computer engineering and solving all technical glitches in the company.
Arvind Agarwal is the chief financial officer of the company and a certified chartered accountant. He handles the reporting, accounting, monetary, and regulatory control measures. He is also an IIMA alumnus and company secretary who offers financial and marketing advice to professionals in the business.
Reena Chhabra has been the CEO of a private label brand called FSN Brands since 2016. She has 20+ years of experience in the retail industry as a strategist and a business planner. It has helped Nykaa in expanding and increasing the product and distribution lines to a great extent.
Manoj Jaiswal is the chief supply chain officer who supervises the efficiency and smooth working in the company. He handles the inventory, warehouse, order completion, e-commerce, d-commerce, and m-commerce platform designing. He has worked with companies like the ibibo group, future group, and Seventymm Services Pvt. Ltd.
Products and Services:
Nykaa has a vast collection of more than 2 Lakh products covering 2400+ brands worldwide. It has inventory-based warehouses in Mumbai, Pune, Kolkata, Haryana, and New Delhi. It also has three offline stores called Nykaa Luxe, Nykaa beauty kiosks, and Nykaa on Trend.
The Luxe stores include all the international luxury brands like MAC, Dior, Huda Beauty, and Nykaa on Trend section segregates the brands according to their popularity in every country. The company also supports famous in-house brands like Kay Beauty, 20Dresses, Pipa Bella, Masaba, Nykaa Naturals, RSVP, and Nykd by Nykaa.
It covers various categories like skin, hair, makeup, fragrance, appliances, grooming, natural, pet care, pop-ups, gift card, men’s store, mom & baby, and health & wellness. Popular brands include Adidas, Allen Cooper, Innisfree, American eagle, Lakme, Anna Claire, Baidyanath, Dr. Morepan, Bare Essentials, Dove, and Benefit Cosmetics.
Adding to the list is Bio-Oil, elf. Cosmetics, Bioderma, Blue Heaven, and Body care, Calvin Klein, Caprese, Clean & Clear, Colorbar, Dabur, Elle 18, and Daniel Wellington. It also includes products from Estee Lauder, Garnier, Faces Canada, Glam glow, Fabindia, Giordano, Herbal Essence, INDYA, Helix, Jockey, Kredo, and Insight Cosmetics.
Brands like LA Girl, Nivea, Old Spice, Lino Perros, Lotus Herbals, Opium Eyewear, Park Avenue, Skyska, Teen Beauty, and Van Heusen are also available. You can also shop for Van Heusen, You Bella, Zero Gravity, Yellow Chimes, VWash, Wet n Wild, Voylla, Whiskers, Vogue Eyewear, and Yardley London.
Nykaa has a YouTube channel called Nykaa TV that shares all the essential tips and information regarding beauty, styling, and cosmetics. It has also organized some campaigns like Tinderella, Khoj, Rakshak, and Beauty in her Story, BreakTheHashtag, and WhatMakesYourBeautiful. Famous personalities like Tapsee Pannu, Laxmi Agarwal, Alia Bhatt, Katrina Kaif, and Jahnvi Kapoor are associated with the app.
Nykaa Overview:
| Brand Name | Nykaa |
| Founder & CEO | Falguni Nayar |
| Year of Established | 2012 |
| Brand Email address | support@nykaa.com |
| Customer care | 1800 267 4444 |
| Competitors | Birchbox, Naaptol, Bjorn Axen and Bondi Sands |
| Products | beauty, wellness and fashion products |
| Established at | India |
| Website | www.nykaa.com |
| Net worth(As on 2021) | nearly $7.5 billion |
| Registered Address | Mumbai,Maharastra,India |
| Company Status | Active |
Awards and Openings:
Nykaa has a strong team of passionate, energetic, and motivating workforce that believes in constant growth and expansion of their business. The company has various openings for people who wish to associate with them and take them to new heights. Recent openings include SDE II- Frontend, QA, Training Content Developer, AM-SCM, and Brand Management (manager, retail, and executive). You can also apply for Makeup Artist, Store Manager, Category Supervisor, Sr. Executive/AM-HR, and SDE II- Backend.
Nykaa has received the Retailer of the Year for the beauty, fitness, and wellness section from ET Now Global Awards in the year 2020. It also received the IBG Annual Business Excellence Award in the Startup category by the India Business Group last year. Some more awards under its court include Best Launch of the Year in 2018 by ET Now and Health & Beauty Retailer of the Year in 2017 by the Star Retailer.
Nykaa’s founder Falguni Nayar has become the powerhouse and inspiration for those who believe in no career after marriage. Awards received include Businesswoman of the Year, EY Entrepreneur of the Year, Business Person of the Year, and Asia’s Power Businesswomen Awards.
Safety and Security:
One of the doubts that arise in all the customers while opting for online shopping relates to security and authenticity. Nykaa ensures the safety and authority of its products through regular inventory checking and using developed order processing systems. Highlights of the app: The periodical quality control, quick redressal of complaints, and trustful customer relations. It also protects the details of users like name, email, country, contact number, date of birth, and shipping address.
The company has the right to contact the customers only through SMS and Emails regarding the discounts, sales, and new product launches. Users have the right to log out of the application and unsubscribe to the emails and newsletters anytime.
If any issues or want any assistance related to the app, feel free to reach them at privacy@nykaa.com. Nykaa also extends social and financial help towards the empowerment of various sectors. As a part of the CSR initiative, it contributes to Benefactory, PRIDE, Milaap, PM CARES Fund, Sneha, Nanhi Kali, SPARSH India, Give India, and Make a Wish Foundation.
Conclusion:
Nykaa is one of the top e-commerce stores in India that includes a wide variety of products in various categories. The app breaks all the social, gender, and geographical norms attracting a large audience. It fulfills at least 15000 orders per day because of its frequent sales, attractive launches, and shopping suggestions. One of the main reasons for the company’s success during the pandemic is its ability to launch new products unexpectedly. It is the one-stop destination for all those looking for good quality beauty and fashion products at affordable prices. So, go ahead and place your order with Nykaa today? Happy Shopping!
Nykaa Social Media Information:
Follow Nykaa on these social networking platforms for latest updates.
Facebook: – Nykaa – Home | Facebook
Twitter: – Nykaa (@MyNykaa) / Twitter
Instagram: – Nykaa (@mynykaa) • Instagram photos and videos
Faq’s related to Nykaa:
Is Nykaa an Indian brand?
Nykaa is an Indian e-commerce company, founded by Falguni Nayar in 2012 and headquartered in Mumbai. It sells beauty, wellness and fashion products across websites, mobile apps and 76 offline stores.
Who is the CEO of Nykaa?
Falguni Nayar is the CEO of Nykaa.
Who is Nykaa brand ambassador?
BSE-listed FSN E-Commerce Ventures, the parent company of Nykaa, has launched an ad film featuring its brand ambassador Janhvi Kapoor for its upcoming sale event at the end of the month. The brand ambassador is seen driving up to a ship dock with her friends in the ‘Pink It Up’ film.
Where is Nykaa Head office located?
Nykaa Head office is located in Mumbai.
What happened to Nykaa?
According to Nykaa’s first quarterly results after listing, its net profit fell 96% to Rs 1.2 crore in Q2 as marketing costs surged before its IPO. A 92% increase in expenses swamped a 47% gain in revenue that stood at Rs 890 crore.
Is Nykaa and Nykaa Fashion same?
The Joys of the journey. We thoroughly enjoyed the process of building Nykaa beauty and it’s the same with Nykaa Fashion. More than the end goal, it’s about piecing something together, delighting customers and building memories with our team mates every day.
Is Nykaa making profit?
Nykaa’s consolidated net profit of Rs 1.2 crore for the quarter ending September, 2021, is down 95% from Rs 27 crore reported in the same quarter last year and 69 per cent, compared with the June quarter. … Our first half losses last year were Rs 25 crore and second quarter last year was just Rs 4.7 crore of profit.
Where was Nykaa founded?
Nykaa founded in India in 2012.
Why is Nykaa famous?
Having started in 2012, Nykaa was a late entrant into the Indian e-commerce market, but being a specialised retailer helped it stay strongly in the game. While Amazon and Flipkart sell everything from electronics to books, Nykaa focussed on beauty products. The only other online beauty retailer is purplle.com
Is Falguni Nayar a billionaire?
Falguni Nayar, an investment banker turned entrepreneur, has become India’s newest billionaire after floating her beauty and fashion company on the Mumbai stock exchange.Born into a family that ran a ball bearings company, Nayar has entrepreneurship in her blood.
What is the turnover of Nykaa?
Nykaa’s consolidated revenue from operations grew 47% yoy to Rs 885.30 crore. Sequentially, the revenue growth rate was 8%, it said in stock exchange filings. For the half year, revenue rose 91% to Rs 1,702.3 crore.
What is the market share of Nykaa in India?
Given 35 percent market share of Nykaa in online BPC, we believe Nykaa is rightly placed to tap the high growth digital/online penetration in BPC/Fashion market,” said Sneha Poddar
What is Nykaa email address?
You can even reach them on mail, here’s the email id- support@nykaa.com.
How does Nykaa make money?
Nykaa earns its revenues through the below-mentioned ways. The brand sells its own products and the products of its partnered brands, which is the primary source of the revenue of the brand. The banner advertisements of the company also help it bring in a lot of traffic, many of which turn into sales.
Is Nykaa a unicorn company?
Nykaa is one of the very few profitable Unicorns in India and we believe that the company is well positioned to benefit from the exponential growth in the online beauty and fashion retailing business over the next decade.
Is Nykaa International?
To shop international brands from the comforts of your home, all you need to do is login to the Nykaa app & go to The Global Store.Click on The Global Store icon & choose from a variety of international brands from US, UK, Sweden, Dubai & many more.
Is Nykaa a good company to work for?
Nykaa is a good PF from career growth and lots of opportunity for career growth.
Can I buy Nykaa shares?
Nykaa shares may go up to ₹1900 per share levels in immediate short-term, where one can buy for long-term. One can buy Nykaa shares at ₹1900 levels for two year target of ₹3600 maintaining stop loss at ₹1770 levels.”
Is Nykaa e-commerce?
Founded by former investment banker Falguni Nayar, who in her previous role helped founders make stock market debuts, Nykaa has built what is now the largest e-commerce firm for beauty and personal care products in the country.
Is Nykaa fundamentally strong?
Overall, the company is fundamentally strong with bright growth prospects. Now as far as valuation is concerned, there is no traditional parameter to gauge the valuation. … So be very careful with long-term investment in Nykaa at the current valuation.
What is Nykaa IPO?
Cosmetic blockbuster at Dalal Street: Nykaa IPO propels Nayar to global billionaires’ club. Nykaa’s parent FSN E-Commerce Ventures Ltd listed at ₹2,018, a 79% premium over the initial public offering (IPO) price of ₹1,125, underscoring a strong vote of investor confidence.
Is Purplle better than Nykaa?
So from the eye of a buyer, both companies offer great prices. When it comes to beauty guides and other features Nykaa takes over Purple. Both the platforms provide some tutorials for beginners who want to learn makeup but Nykaa offers a better platform.
