Online store differences from other websites and ways to monitor it


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In today’s Internet age, almost every organization of any significance has a website. In fact, it is a web page or a set of web pages, united by a common theme, author, organization, etc. And it can be a simple landing page, or a complex website with its own structure. Or even an online store. And for the beginner they all look about the same, although in fact it is a big mistake to think that way. Because there is at least one really vital difference that determines almost everything.

Differences between online stores and ordinary websites

Online stores are not just simple websites. They are much more complicated in everything, in spite of the widespread contrary opinion. But many people think so simply because they do not know the fundamental differences between an online store and a simple website.

To begin with, an online store is a website where you can buy goods over the Internet. With such a website users can form an order online and make a purchase, without leaving home. And this is already a noticeable difference in functionality. Because even if it looks simple on the outside, it is too complex on the inside.

Basically, this is where it all starts, which makes online shopping much more complex than conventional websites. Because the website provides almost all of the advanced functionality through the advanced use of databases. They are responsible for both user registration and payment data, as well as payment processing.

Accordingly, the online store will also need equipment that will be able to cope with the additional load. In this case, we are talking about the right choice of web hosting, which will host the online shop project. Because if it is insufficient, your online store will suffer a lot of performance problems. That’s simple.

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Hosting requirements for an online store

An online store is a heavily loaded, dynamic project where many purchases are made on a daily basis. For such a website, it is necessary to choose a hosting service that will allow all systems to work quickly, despite the load that occurs when processing large amounts of data. Even if your e-business is now small, it is better to take care in advance, that the hosting provider can provide you with all the necessary resources in the future.

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Before choosing hosting it is very important to decide on the tasks that you set for your project. Hosting for online stores (as well as for other loaded commercial projects) must be powerful and provide each website access to the required amount of resources. This allows the stable operation of websites with high load.

If you plan to develop your e-business, attract more visitors, link payment systems and other features that increase the load on the server, then choose hosting with a good reserve of resources. It will surely be helpful later on, when you decide to expand your online store. Or else you will be in need of choosing another service plan or even changing host provider.

For an online store with 3,000 items and not frequent purchases, you can opt for a virtual shared hosting plan. With regular promotions or the launch of advertising promotions the load increases, so it is worth opting for a virtual server tariff. For a large store, for example, with 10,000 items and a high load, consider renting a physical server.

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How to maintain the best online store uptime

Uptime is the most vital metric for every website and web hosting. Basically, it is a percentage that compares service working time with the time passed since the first run. And it is a highly critical value. Because it is considered by all search and advertising services as a basis in determining web resource’s place in queues. Literally speaking, with a low uptime, your website will lose its position.

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Moreover, due to the reduction of website uptime, the website owner may suffer financial and reputational losses. What’s more, loyal customers can also find a more reliable competitor if they can’t get their services or products when they want. Not to mention, search engine and advertising system uptime is not easy to recover. If only because it is not a static, but a dynamic value. And measured in the long term.

It is very important to ensure the highest possible uptime at all costs. That is, as close as possible to the value of 99.99%. For technical reasons, no website can be accessed 100% of the time for a sufficiently long period of time. Sometimes hosting reboots or upgrades servers or provides other maintenance. And for this, as mentioned above, the webmaster must monitor the website around the clock.

How to efficiently monitor uptime

Most webmasters usually use various services and software to monitor websites. However, webmasters often lack information and will likely never know exactly what happened at any given time. In addition, in order to understand the problem, the webmaster has to look through logs, write to the hosting support team and perform many other tedious and often unsuccessful actions.

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And then automated services such as HostTracker will come to the rescue. As one of the most advanced automated monitoring services, HostTracker handles all webmaster tasks with ease. Even if you need to simply check website uptime – www.host-tracker.com will give you a proper automated tool for it. And you need to simply configure it the way you want.

In addition to vast functionality, the HostTracker platform has a useful instant notification system. The system works in conjunction with any of the available services. As the name suggests, it sends alerts in case of any problems with the website. To do this, the system uses various messengers, as well as classic text messages and calls. Thanks to this, the webmaster is always aware of what is happening with the website.

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Moreover, this system allows webmasters to check not only websites but also many other infrastructure nodes. For example, a tool to check hosting – www.host-tracker.com/ic, allows you to quickly and constantly test your server’s status. And, depending on the type of task, the monitoring interval can range from a few seconds to a day.


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Abhay Singh

Abhay Singh is a seasoned digital marketing expert with over 7 years of experience in crafting effective marketing strategies and executing successful campaigns. He excels in SEO, social media, and PPC advertising.