Organizing A Company Seminar While Dealing With Covid


Seminar
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Many event organizers feel confident that now is the time to return back to live events. However, it can still be quite challenging with the uncertainty of Covid. The success of events for this year mainly concerns the strategic management to be adopted as well as risk management.

After the long months of the shutdown, the virtual and the hybrid event have taken over. Although planners are beginning to master them, they can always be improved. Without forgetting that the public has increasingly high expectations.

Planners must no longer have a plan A, but also a plan B and a Plan C if they want their event to be a success. Covid-19 has proven that anticipation and emergency solutions are the keywords for an ability to face a crisis. Moreover, for some, these formats are an integral part of the choices to be made and not of the solutions in the event of abrupt cancellation.

Creating A Successful Event

The organization of a company seminar is not just about finding a teambuilding activity or an incentive evening that has proven its worth. To make sense, your seminar must meet objectives and target the employees concerned.

Let’s start by defining what a business seminar is and the role it can play. You can then determine your objectives, and choose activities. A seminar is a management tool that brings together the following characteristics:

  • It involves organizing an event and bringing company employees together outside the premises where they usually work
  • The duration can vary from a two-day seminar to a week or more, or just one day, depending on the objectives set by management
  • The objectives of a seminar vary: it generally involves promoting communication between employees with the aim of improving cohesion and team spirit
  • The nature of a seminar is generally made up of workshops led by trainers and expert speakers and can be enriched with a fun activity in order to bring employees together
  • A seminar can also be the subject of a trip to a destination in France or abroad.
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A business seminar can take on a different role depending on the objectives and needs of the organization. According to the speaker agency KeynoteSpeakers.info, most organizations look to organize such events to boost morale, increase sales, develop better teamwork, or brainstorm innovative strategies to grow the company.

Critical Event Planning Factors

There are many details that an organizer must consider when producing an event of this size and magnitude. When a company decides to invest such monies into this type of event, it is imperative that everything runs smoothly. And because of Covid, you must consider worst-case scenarios. We asked John Rogan of MotivationalSpeakerz.com, a booking agency that works with many event organizers, and here are some things he suggested to keep in mind:

  1. Always keep your objective and the expectations of your target audience in mind, as a common thread, throughout the organization of your professional event.
  • Deploy all means to arouse the interest and commitment of your guests. The content (by carefully selecting your speakers for example) is to be preferred to the form.
  • Anticipate and organize yourself well in advance so you don’t get overwhelmed.
  • Respect your budget and deadlines as much as possible.
  • Think about the technology and software solutions developed to support you throughout the organization of your event and make it unforgettable.
  • Never hesitate to ask your teams for help and to be accompanied by external service providers.
  • Be sure to spread a positive and professional image to your audience throughout the event, from the sending of invitations to the debriefing, including the animation.
  • Be original and creative when you identify certain topics you want your guest speakers to address.
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Post Event

After your event, remember that your work doesn’t stop there. First of all, you must continue to communicate about the event, even after the fact. Continue to ensure a presence on social networks, by sharing videos, and photos (ask Internet users to identify themselves if they recognize themselves), by thanking the participants and the speakers for their presence. And of course, don’t forget to reply to all comments.

Also, take stock of your event. Send, for example, a questionnaire to your guests. Or use the post-event reports and statistics generated by your work tools. This work is important because it alone will allow you to identify areas for improvement to better prepare your next edition.


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Selim Khan

Hi,I am Selim Khan Dipu. I am a professional freelancer and blogger. I have 5 years of experience in this section.Thank You So Much