Quikr – Start-up Story | Founder| CEO | Funding | History | Competitors 


Quikr
Quikr
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Quikr is an online marketplace and classified advertising company based in Bangalore, India. It was founded by Pranay Chulet. In over 1000 Indian cities, Quikr has listings for mobile phones, household items, automobiles, real estate, jobs, services, and education. It was founded in 2008 by Pranay Chulet and Jiby Thomas. Quikr is free classifieds and online marketplace in India where users may sell, buy, rent, and discover almost anything.

Quikr is an India-based classifieds firm. Users may post advertisements for free to sell whatever they wish. Quikr helps these merchants connect with potential buyers. Buyers interested in acquiring the items should contact the sellers using the contact information provided in the classified advertisement. Quikr also doesn’t charge a fee for the transaction.

Quikr – Company Highlights

Start-up NameQuikr
Earlier NameKijiji
HeadquartersBengaluru, Karnataka, India
IndustryMarketplace, Advertising, Internet, Rental property, E-commerce
FoundersPranay Chulet, and Jiby Thomas
Founded2008
Areas ServedWorldwide
Current CEOPranay Chulet
Websitewww.quikr.com

Quikr – About

Quikr is a classified site in India that caters to a wide range of categories. Customers may use it to connect with one another to purchase or sell products and services. It is available on mobile phones and other devices. Pranay Chulet launched the website in 2008, and it now has 12 million postings that generate 20 million monthly responses. Quikr is headquartered in Bangalore and operates in over ten categories, including mobile phones, household products, automobiles, real estate, employment, services, and education.

With Quikr, Indian classifieds, and an online marketplace, you can buy, sell, rent, or find anything. Using their website, members can locate an apartment, sell their old car, bike, music system, laptop, or furniture, advertise a small business, find a tuition class, get a break as a model or actor, join a salsa class, get an audience for a local event, buy anything they want, and meet new people.

Quikr – Founder and Team:

The company was founded by Pranay Chulet and Jiby Thomas in 2008.

Pranay Chulet: –

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As CEO and founder of Quikr, Pranay Chulet has served since January 2008. Originally from India, Pranay moved to New York to work for Mitchell Madison Group, a strategy consulting firm that advises clients in the media and banking sectors. When Pranay arrived in the US, he founded a company that merged with Walker Digital. In 1996, Pranay received a Gold Medal from IIM Calcutta while he was completing his post-graduation. Previously, he had graduated from IIT Delhi.

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Following that, the Quikr co-founder worked with Procter & Gamble, Mitchell Madison Group, Walker Digital, PricewaterhouseCoopers, and Booz Allen Hamilton, among others. Chulet established his first company, Excellere, in 2007. He founded Kijiji India, which is currently known as Quikr, alongside Jiby Thomas in 2008.

Jiby Thomas: –

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He is a seasoned marketing communications and internet marketing specialist with over two decades of expertise. Jiby was a member of the Baazee and Baazee Motors founding teams, as well as Kijiji India and Quikr. He is aiding these companies in their development, expansion, and scaling. He likes counseling motivated and experienced business owners on issues such as team building, processes, products, and strategy. He also pursued post-graduate studies at IIM Calcutta.

Thomas was head of operations. He resigned from Quikr in 2012. “I am taking a break after 17 years of employment,” Thomas continued. After that, I’ll begin my new internet business. I’ll put my marketing skills to work, and you’ll see something shortly.”

Quikr – History:

In November 2005, Quikr was launched as Kijiji India. Kijiji.in was owned by eBay subsidiary Kijiji International.

In 2008, Matrix Partners India, a Mumbai-based venture capital firm, invested in Kijiji India, which was then split off from Kijiji International and rebuilt as an independent business, rebranded as “Quikr,” which was jointly controlled by Matrix Partners and eBay Inc.

Quikr, based in the Indian metropolis of Mumbai, began operations in 2008 and now operates in over 900 locations across the country. It’s a local community-based selling and purchasing platform where you may sell, buy, rent, or locate anything in your area. Mobile phones, vehicles, employment, furniture, services, real estate, electronics, and other things are separated into 12 categories with more than 140 subcategories.

Previously, Quikr was a branch of eBay. Kijiji, the company’s brand name, is a “Swahili” word for “community.” After the trademark was registered, they learned that it was difficult to pronounce. As a result, Pranay Chulet and Jiby Thomas, the other co-founder, decided to create a new subsidiary called Quikr. He provided a “quicker” way for consumers to deal with him than other market platforms, similar to his brand name.

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“Aasan hai badalna,” Quikr’s tagline, reflects today’s contemporary Indian ethos and easily connects with young, aspiring Indians eager to better their lives.  

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Quikr Logo

Quikr – Revenue:

Quikr was one of India’s first and most well-capitalized start-ups, having raised over Rs 3,000 crore in a dozen funding rounds. However, the business strategy that will allow it to keep those promises to its investors remains elusive.

At the very least, Quikr FY21 is consistent in this regard. While it was able to reduce losses by over 90%, its top-line decreased by 45 percent in FY21.

Advertising, referrals, commissions, and RTO & consultancy are the four income streams for the 14-year-old organization. According to regulatory records, these revenues fell 45 percent to Rs 60.75 crore in FY21 from Rs 110.41 crore the previous fiscal year.

Advertising and referral fees accounted for 42.88 percent and 44.82 percent of income, respectively. Advertising income declined 40.31 percent from Rs 43.64 crore in FY20 to Rs 26.05 crore in FY21. Referral fee revenue declined 33.62 percent to Rs 27.23 crore in FY21.

Commission, RTO, and other consultancy services receipts also declined 72.67 percent and 68.58 percent in FY21, respectively, to Rs 4.14 crore and Rs 3.33 crore, down from Rs 15.15 crore and Rs 10.6 crore in FY20.

Quikr – Funding & Investor:

Quikr Funding

It was a revolution waiting to happen,” says Pranay Chulet, the CEO and creator of Quikr. Almost anybody can submit an ad on Quikr and quickly begin receiving calls from potential buyers. Quikr attracts over 3 crores, of Indian visitors, every month because of its easy user interface and marketing approach. Pranay saw how shoppers and sellers prefer digital classifieds over print advertisements while working in management consulting in New York. In 2008, he returned to India with the goal of establishing a similar trend in India, and he founded Quikr.

DateRoundAmountLead Investors
Apr 19, 2019Debt Financing₹200MTrifecta Capital Advisors
Dec 7, 2018Debt Financing₹550MInnoVen Capital
Aug 18, 2016Debt Financing$20MBrand Capital
Jul 23, 2015Secondary Market$60MKinnevik AB
Apr 7, 2015Series HSEK1.2BKinnevik AB, Tiger Global Management
Sep 17, 2014Series G$60MTiger Global Management
Mar 11, 2014Series F$90MKinnevik AB
May 22, 2012Series E$32MWarburg Pincus
May 9, 2011Series D$8MNGP Capital
Mar 31, 2010Series C$6MNorwest Venture Partners

Quikr – Revenue Model:

Quikr’s strong point was that the firm has a well-defined revenue model. The organization’s three income streams would include advertising, premium listings, and lead creation.

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quikr states

One of the interesting tactics was that each city has its own Quikr, among other things. Ploughs may be installed on Royal Enfield motorbikes in Punjab, for example. Jeeps were popular in Udaipur, thus they had open jeeps for sale, while women entrepreneurs in Kolkata may have been selling handmade panipuri and other items.

In essence, the site segmented its audience effectively, and Pranay, as an advertising specialist, understood the critical importance of brand promotion. The majority of the marketing budget went to Pranay. As a result, he devised a unique method of person-to-person selling. 

Other Services Offered by Quikr​:

Quikr provides services in the following categories:

  • Services.
  • Salon At Home.
  • Mobile & Tablets.
  • Furniture & Decor.
  • Real Estate.
  • Jobs.

Quikr – Competitors ​:

Quikr is up against so many competitors in the same business. Here are a few of Quikr’s main competitors:

  • Olx
  • Click.in
  • Classifieds.com
  • Snapdeal
  • Glassdoor
  • Circa
  • Flipkart
  • LinkedIn Job Search
  • ZipRecruiter
  • Indeed Hiring Platform
  • Hired

Quikr – Future Plans:

“Quikr aspires to empower every citizen in the country to independently interact with buyers and sellers online,” according to the company’s mission statement.

The following are Quikr’s core values:

  • Flexibility 
  • Speed 
  • Innovation
  • Transparency
  • Frugality

 Quikr – FAQs:

What is the purpose of Quikr?

Quikr is an Indian classified ad firm and online marketplace that allows users to sell, buy, rent, and find anything.

Quikr was started by who?

Pranay Chulet and Jiby Thomas started Quikr in 2008.

What is Quikr’s revenue model?

The organization’s three income streams are advertising, premium listings, and lead creation.

Quikr competes with which companies?

Quikr’s key competitors are Snapdeal, Glassdoor, Circa, Flipkart, LinkedIn Job Search, ZipRecruiter, Indeed Hiring Platform, Hired, NoBroker, and Maihaoche.

Where is Quikr’s Headquarters Situated?

Quikr is located in Bangalore, Karnataka, India.

Who invested in Quikr?

Quikr has 15 investors including Trifecta Capital Advisors and InnoVen Capital.

How does Quikr Work?

Quikr organizes a pick-up with the vendor and then delivers the merchandise to the customer after receiving payment. 5. If the buyer accepts the item, Quikr deposits the funds into the seller’s account. Quikr refunds the buyer’s money and returns the seller’s merchandise if the customer rejects the product.

What is Quikr doorstep?

Quikr Doorstep is a whole new way to buy and sell used goods.

How can I track my order from Quikr?

Quikr Order Tracking: –

  1. Phone Contact number: 080-67364545.
  2. E-mail ID: support@quikr.com.
  3. Support Timing: Monday – Saturday: 9 AM to 9 PM.

What are the main features of Quikr? 

Quikr is a free online classified advertising platform that allows users to purchase and sell products and services. A missed call service and instant messaging are among the other features available.

Quikr is owned by which company?

People who ask questions about the image outcome Quikr. In 2008, Matrix Partners India, a Mumbai-based venture capital firm, invested in Kijiji India, which was then split off from Kijiji International and rebuilt as an independent business, rebranded as “Quikr,” which was jointly controlled by Matrix Partners and eBay Inc.


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