Those of you who are constantly thinking of new ways to get the word out might want to give bookmarks some thought. It’s true that bookmarks are useful for marking pages in books, but their applications go well beyond that. They also come in a number of different dimensions and surface treatments of tassel bookmarks.
Publishing and product sellers alike can benefit greatly from using custom bookmarks as a promotional item. Several of the many reasons they are so successful as a marketing tool for are discussed below.
Why Print Bookmarks?
Little and handy
Because of their small and practical form, they may be easily disseminated to many people. In addition, you may keep a supply on hand at all times, allowing you to distribute them freely during networking events and other special occasions. Bookmarks are more likely to pique the interest of potential buyers because of their convenient size.
Bookmarks are convenient marketing tools since they are small enough to put in a pocket and don’t need the user to tote along a portfolio or magazine. They function similarly to business cards in that they may be handed out to passers-by, providing for a quick and simple form of advertising.
While the low cost of bookmarks is common knowledge, the low cost of making one’s own may come as a surprise. Print advertising is still vital to thriving businesses, and it often comes in under budget. The sweet spot is to have marketing that gets people excited about your product without breaking the bank. The cost-effectiveness of custom bookmarks is a major plus. This frees up capital that may be used towards developing and refining the product rather than advertising it.
Easy to Use
To promote a product on something nobody uses is a surefire way to fail. Effective advertising requires regular and dependable exposure to a target demographic. For this reason, the highest prices may be found for platforms like billboards, television advertisements, ad space on public transit, etc.
To fulfil this need, bookmarks are an excellent tool. Bookmarks are used often by internet users. That way, the people who receive it will be constantly reminded of the service or event you’re promoting. Because your bookmark appears more like a present than a marketing tool, potential consumers will be more receptive to accepting it.
Personalizable and One-of-a-Kind
To differentiate itself from the competition, a product needs to provide something that no one else does. They’re not just an underutilised advertising method, but they can also be readily tailored to suit aesthetic requirements. This allows advertisers to present their wares to consumers in whatever way they see fit. The novelty of a bookmark promotion in and of itself will attract more attention, setting it apart from other forms of advertising and drawing more attention to your goods.
You can’t go wrong with bespoke bookmarks if you’re trying to expand your consumer base, especially if you have them printed with choices like die-cuts, high gloss UV coating, and full colour tassel bookmarks.
Even the paper used to make bookmarks is compostable. Make sure your bookmark has all the necessary information, such as a phone number, a website, and the days and times you’re open for business.