In this day and age, people, on average, spend nearly 7 hours online. Taking into consideration that a large portion of these online experiences starts with some sort of query it becomes very easy to see why Search Engine Optimization (SEO), or in other words activities aimed at putting your website at the very top of the SERP quickly rose to prominence as one of the most important digital marketing strategies in existence.
However, SEO is a behemoth performed by countless companies already in the race – rolling out by the number strategies just for the sake of it is simply not good enough. Let us take a look then at a couple of tips that should give a more competitive edge to your SEO approach and truly put your company on the map.
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Learn SEO basics
Granted, you will most likely outsource your future SEO initiatives to a professional third-party vendor. But, that doesn’t mean you shouldn’t do your best to understand this marketing strategy and take more active participation in it. On the contrary, mastering at least what we consider to be SEO basics will be more than useful when setting long-term and short-term goals, developing content strategies that will be a part of your overall branding efforts, and assessing the quality and outcome of the hired services.
Choose easier keywords
To put it simply, more obvious and competitive keywords are probably already being exploited by other companies with deeper pockets. Ranking your website in such a situation will take too much time and an insurmountable amount of resources. Both these things can bring your company one step closer to an untimely end. Instead is to leverage less used keywords aimed at a niche audience. They don’t generate as much traffic, but you should first establish some presence in the rankings and then work to expand it.
Set up clear metrics and KPIs
Assessing how well are your SEO strategies being implemented and whether they are bearing desired results is virtually impossible if you don’t have an access to relevant metrics and KPIs that will put the extent of your campaigns into an understandable framework your marketing team can easily work with. So, while you are negotiating with hired SEO experts, make clear that you want to get timely reviews presented in the form of white label SEO reports that will allow everyone on board to understand how are things going.
Play to your unique strengths
The process of SEO can be incredibly important for the development of your small business. But, in order to serve this purpose, it needs to align with the regular small business goals and that would be to speak to the local audience and leverage your unique strengths to get a market foothold. So, let these two requirements shine through the keywords you are going to use. If you are, for instance, selling premium Bridgestone tires in Venice simply optimize for keywords ‘premium Bridgestone tires Venice.’
Use link building to build an authoritative brand
One of the main reasons why so many new websites have such a hard time ranking on Google’s SERP is because Google doesn’t see them as important. That is why you need to take active moves in increasing your website’s authority. You can do that through traditional strategies like rolling out quality content, using reputable sources, and leveraging quality inbound links. Not only you will do wonders for your SEO prospects but also help your brand become the place where people come to find answers alongside goods.
Keep your technical SEO game on top
Technical SEO is a process of improving the technical aspects of your website to meet standards set by Google, refining user experience, and, ultimately, ranking higher on the SERP. While technical SEO alone can’t provide you the results you want, it does make an incredibly part of the overall SEO process and is often neglected by the majority of markers who focus solely on high-performing keywords. So, putting more effort into technical SEO aspects can definitely give your SEO campaigns the competitive edge they need.
So, there you have it – top six tips that should help you make your future SEO campaigns more efficient, productive, and overall more competitive. As important as the process of SEO might be, we need to take into consideration that your company is not the only organization trying to rank higher on the SERP. Virtually all active businesses have already thrown their hats into this ring. So, you don’t only need to work harder, you also need to work smarter. These tips will definitely push you in the right direction.
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