Table of Contents
Introduction:
Since 1996, individuals all over the world have trusted Shaadi.com, the world’s oldest and most successful matchmaking service, to help them find their soulmates. Hundreds of thousands of people have found their life partners and countless others have acquired some very special friends as a result of our groundbreaking matchmaking service.
By 2008, it was successful in becoming the world’s leading matrimonial website for Asians and had around 20 million users by 2011. Its main objective is to provide a superior matchmaking experience to Indians all over the world.
Shaadi.com Company Profile:
Shaadi.com has revolutionized the way people meet for marriage, touching the lives of 3.5 crores (35 million) individuals worldwide and assisting millions of people in finding their soul mates. Shaadi.com was recently named one of the world’s 50 most innovative companies by Fast Company and awarded the Best Matrimonial Site – Reader’s Choice Award by About.com, among many other honors.
| Type: | Private |
| Industry: | Interner Marriage arrangements, Social networking services |
| Founded Year: | 1977 |
| Headquarters: | India |
| Area served: | Worldwide |
| key People: | Anupam Mittal |
| Parent: | People Group |
| Contact: | 02243517007 |
| Website: | https://www.shaadi.com/ |
History of Shaadi.com:
It all began when the internet became available, and in 1996-97, Anupam Mittal, a resident of the United States, decided to launch an online marriage site. He was a product manager for Micro Strategy, a business intelligence software startup.
Anupam met a traditional matchmaker by happenstance one day. He inquired about the matchmaker’s approach to the concept of a home-to-home marriage. He inquired about the number of persons who participate in house-to-home marriage matchmaking and was told that the figure was between 50 and 60. So, by combining one item with another, he came up with the concept of a matrimonial website, which was conceptualized and launched as an experiment in 1997.
Anupam’s primary goal was to create a good online portal because it was his only source of income. As a result, he invested all of his money in the company. After then, he changed the name of the website from Sagaai.com to Shaadi.com. He had to spend a large sum of money to buy the domain Shaadi.com because the owner of the domain was not willing to negotiate.
Shaadi.com Founder:
Any notion that Anupam Mittal is the worst advertisement for his company makes him giggle. He is the creator and CEO of shaadi.com, the “oldest and most successful” online marriage service in the world, at the age of 39. (Shaadi is Hindi for wedding.) Mittal is a bachelor himself.
Mittal founded the company under the People Group umbrella with the simple objective of offering “a superior matchmaking experience by broadening the chances available to meet possible life partners.” He describes himself as an “explorer, entrepreneur, and eternal optimist.”
More than 2 million people have been paired through the platform, which recently marked its 15th anniversary. According to Mittal, the site controls 40% of the $1 billion Indian matchmaking market.
Shaadi.com Mission and Vision:
Their ambition is for a future where finding a life partner is as rewarding as finding a soul mate. Shaadi.com’s purpose is to improve people’s matchmaking experiences by increasing the opportunity to meet possible life partners and form satisfying relationships. Superior technology, in-depth research, valuable matrimonial content & services, and, most all, the best quality of customer service offered with a sense of warmth, understanding, respect, and corporate spirit are all part of the mission.
Their ambitions, as well as technologies, have been shaped by vision and mission. Shaadi.com’s world-class technology is a product of the organization’s goals, which are based on in-depth study and knowledge of our clients.
How Does Shaadi.com Work?
Members Numbering in the Millions:
With over 35 million people in our database, you have a huge selection of communities to choose from as well as a large NRI database to help you discover your life partner with the help of the World’s Largest Matchmaking Service.
System for Strict Profile Screening:
Our CRM team is dedicated to ensuring that every profile posted on Shaadi.com is thoroughly reviewed, ensuring that you continue to have a pleasant partner search experience.
Technology for Search:
Our personalization, filtering, and blocking mechanisms are all designed to ensure that you only receive matches that are relevant to you.
Controls for security and privacy:
The member’s safety and privacy are paramount at Shaadi.com. As the world’s first IS0 9001:2008 accredited matchmaking portal, we enable you to choose who gets your contact information.
Effective Communication:
Members can be contacted directly by email, phone, or chat! Shaadi Speak allows you to connect with online members instantaneously, allowing you to identify and chat with potential life partners, improving your overall matchmaking experience.
Shaadi.com Awards and Recognitions:
At the Indian Digital Marketing Awards, Shaadi.com was awarded Silver (IDMA)
Angry Brides, a Shaadi.com campaign, won an award for Best Social Media Campaign – Social Cause. Shaadi.com has earned an award at the IDMA for the second year in a row.
Shaadi.com is the winner of the ‘Best Use Of Social Media’ award.
At the 12th Indira Awards, Shaadi.com won the ‘Best Use of Social Media in Marketing Award.’ The Indira group, India’s largest education conglomerate, presented the award.
Listed as one of the top 50 most innovative organizations in the world
In the 2011 About.com Readers’ Choice Awards, Shaadi.com was named the Best Matrimonial Website. Shaadi.com was chosen from hundreds of nominations and garnered a significant number of votes.
Bronze medalist at the 4th Internationalist Awards
The 2012 Internationalist Awards for Innovative Digital Marketing Solutions awarded Shaadi.com’s Angry Brides campaign a Bronze. Shaadi.com was a first-time competitor, competing against roughly 200 other companies from more than 30 countries.
How Does Shaadi.com Charge Money?
Users can pay for a premium membership on the platform, which comes in a variety of tiers. The platform’s registration is free, but if a user is interested in a person’s profile, they must upgrade to a premium membership to contact that individual.
The portal offers a number of premium membership options. The gateway began as an experiment, but it has now impacted the lives of over 35 million people all over the world. The Indian matchmaking sector is worth over $1 billion, and Shaadi.com controls nearly 40% of it.
Pricing Tier Available At Shaadi.com:
| Duration | Package | Subscription Price (INR) |
|---|---|---|
| 12 months | Platinum Plus | 7900 |
| 12 months | Platinum | 6301 |
| 6 months | Diamond Plus | 4900 |
| 6 months | Diamond | 4301 |
| 3 months | Gold Plus | 3100 |
| 3 months | Gold | 2701 |
Shaadi.com – Marketing Strategy:
The organization strives to engage its audience on a daily basis by taking initiatives to solve real-life problems that individuals encounter in their personal lives, such as Love, Marriage, Dowry Deaths, and so on.
Its campaign raises awareness about the issue, and the social media platform obtains a lot of customer involvement as a result of the campaign, which is focused on social concerns such as dowry, child marriage, and women empowerment.
Another attempt was launched to boost their customer base and user engagement, and over 100 offline Shaadi Centers were opened in over 70 Indian cities.
Shaadi.com – Business Model:
They hold activities and contests on a regular basis to engage customers and raise societal awareness. Previously, the company launched a game called “Angry Brides” on its social media platforms to raise awareness about the dangers of dowry, and the campaign was praised by over 600,000 individuals from more than 35 countries.
Shaadi.com employed a ‘dowry calculator’ to draw attention to social injustice. They used the dowry calculator campaign to spread the idea that dowries should not be used in marriages, and they displayed the number of dowry fatalities in India instead of the dowry’s worth value.
Social Media Campaigns On Shaadi.com:
Through its social media platforms, Shaadi.com took the first step in starting a conversation on gender equality. Fans were polled after questions were posed to them on Facebook and Twitter.
The audience reacted well to the campaign. On the website www.fastforher.com, a total of 18, 72,272 people pledged to support her. The hashtag #FastForHer was trending on Facebook and Twitter during the whole time, receiving over 78 million impressions.
The campaign’s YouTube videos had over 140,000 views, and the campaign’s Facebook posts received over 250,000 likes. Furthermore, 20,000 Facebook posts were shared. Twitter was also on board, with the hashtag collecting over 6500 retweets, indicating that the campaign was gaining traction.
Challenges Faced By Shaadi.com:
Shaadi.com faced an old IT infrastructure that hindered its capacity to adapt and innovate after years of continuous development. The company moved its whole solution from a hosted private cloud to Amazon Web Services to allow expansion, boost agility, and minimize administration complexity (AWS).
The journey began with Shaadi’s decision to make its data warehouse more accessible to business users. “Business and product managers could obtain data through reports with our old system, but only our engineers could get it at a more granular level,” explains Ajay Poddar, vice president of engineering at Shaadi.com. “We experimented with Amazon Redshift, which allowed business users to retrieve data using basic SQL.” We opted to implement it because the pilot users loved it.
FAQ’s about Shaadi.com:
What Is Shaadi and How Do I Use It?
Shaadi.com appears to be simple to use. You only need to sign up and complete the registration process to begin using the site’s services.
Is Shaadi a Free Service?
Well, most of the functions are available for free. However, if you want to begin discussions with other members or use more features, you’ll need to upgrade to a paid membership.
Is Shaadi Really Effective?
Without a doubt. With millions of users, you’re sure to discover someone who shares your interests.
Is Shaadi.Com Safe?
Without a doubt. Shaadi.com’s safety and security are excellent, making you feel safe while using the site.
Is Shaadi a Legitimate Dating Platform?
It certainly is. Since 1996, it has been trusted by millions of members all around the world, thanks to its founder, Anupam Mittal. Success stories demonstrate that Shaadi.com is a legitimate dating service.
Is Shaadi com trustworthy?
This site is totally fake and the worst thing is that the team of Shadi.com is not even looking at these fake profiles with same photos and different profile details. NEVER look for a life partner there.or you will end up your life for a trouble.
What is the purpose of Shaadi com?
The mission of Shaadi.com is to provide people with a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships.
Is Shaadi com paid or not?
Access to the Shaadi.com website is free. However, we offer Premium Memberships wherein one can promote his/her Profile on various Shaadi.com properties such as Premium Interest Wall, Inbox, Search Results, Emails, Shaadi Chat, SMS, Video Chat etc. Acceptance of Terms of Use Agreement.
Is Shaadi com an Indian?
Shaadi.com is an Indian online wedding service founded in 1997. Its core market is India, Pakistan, and Bangladesh, but it operates globally, with offices in Canada, the United Arab Emirates, the United Kingdom, the United States.
Who is the owner of Shaadi?
Anupam Mittal is founder and CEO of shaadi.com, the world’s “oldest and most successful” online matrimonial service.
Conclusion:
For starters, the site was trusted by millions of members who had excellent matchmaking experience. Shaadi.com provides stringent profile screening processes, security and privacy restrictions, and other unique features. In comparison to other dating services, Shaadi.com assures that each member’s pairing trip is worthwhile.
So, if you’re looking for a wonderful life partner, Shaadi.com is the place to go. With all of the features available and the certainty of absolutely meeting the one, Shaadi.com is without a doubt a key to meeting the one!
