Social media has played one of a critical platforms to produce awareness of a specific product. You can collaborate with influencers and can access various target markets. Social media platforms like Facebook, Instagram, Twitter, and Linkedin are consumer marketing platforms. Brands usually do extensive consumer marketing to access the attention of the target market. Social Media Essay is essential to identify the relative effectiveness of each platform regarding the impact of the various social media platforms. When you have an active social media marketing team then you can approach consumers. This is critical to change the product features and have direct access to the target market. The research has shown that 54 % of the social media searches are related to various product researches. You can increase the brand awareness and can affect the buying decision of the consumer.
There are different ways a brand can use social media for the consumer market.
Table of Contents
Brand awareness:
Consumer marketing is all about brand awareness which is the purpose of your product and services. 31% of the site traffic is driven by social media marketing. For example, if you have created a brand website, then it is crucial to market it on various social media platforms. This increases brand awareness and also increases the traffic on your website. You are also able to deliver a research article on the social regarding your product and services.
This can grab the attention of your product and the services of the consumer. If you are successfully able to provide the solution to the consumers, then it can be a big boost and affect the purchasing decision. If a brand has no social media presence, then it is missing a great opportunity to affect the buying decision of the consumers.
Social media and competition:
The other thing which is essential to understand is that you can improve the market positioning of your brand. Your competitors are always approaching the new target market on social media. When you are doing the same, then it is possible to do the SWOT(Strengths, Weaknesses, Opportunities, and Threats) analysis. You can identify what are your brand strengths and how you can improve your weaknesses. Social media marketing provides you with consistent reports regarding your brand performance and acceptance in the target market. The other thing is you can grab new opportunities in consumer marketing. For example if you are investing $1 on social media advertising, then you can learn how much you are earning in return. This assists in marginalizing your threats on a daily basis; you can adopt various strategies to increase the traffic on your social media groups and website. For example, if you are running a social media campaign for the Ehsas program, you can distribute the number 8171 Check to know your eligibility.
Also read: social media essay
The strategies can be like this:
- Improved social media content
- The better quality of the images
- The extensive competitor analysis
- Find best fonts for your social media accounts.
The social media influencers:
Social media influencers like celebrities and sportsmen can be impactful on the mind of the target market. The consumer likes to buy a product or service when it is recommended by a person they can trust. You can collaborate with influencers and hire them to increase product sales in a certain market. It is true around 49 % of social media consumers seek guidance from influencers. Influencers can affect the buying decision of the consumer. You need to choose the influencers specifically in a target market. For example, if you are hiring a movie star for cosmetics marketing, then it can be great for increasing product sales. You need to choose the celebrities that can best affect your target market. If you are selling sports goods, then choose a sports celebrity.
The influencers are following the impact of the target market:
- To introduce your product in a new market
- To increase the market positioning in the market
- To prove the authenticity of your product or services
Sales promotion and social media:
Social media marketing is one of the best forums to inform the target market regarding sales promotion. When you use social media for discounts and sales promotion, then it can impact the buying decision of the consumers. Around 64% of consumers are waiting for the sales promotion to buy a product or service. Social media is an impactful medium to have quick access to the target market. This can boost the product or service for online buying and also for brick-and-mortar purchases. Social media is one of the most inexpensive platforms to run your advertising campaign for sales promotion. You can see a sudden effect on your sales when you are successfully able to transmit your message of discount and sales promotion.
Conclusion:
Social media is one of the most inexpensive forums to generate the maximum output from fewer investments. The experts believe you can generate around 7 times sales with every $ dollar invested on social media. This is the highest percentage of the return as compared to the various platforms. Social influencers can greatly affect the buying decision of the consumer
