Social Media Manager – Introduction & Salary


Social Media Manager – Introduction & Salary
Social Media Manager – Introduction & Salary
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Social media managers oversee the promotion, dissemination, and marketing of their company’s brand across several social media channels. With a digital marketing campaign checklist, you can ensure that your content is on track.

They also know which social media indicators to watch, how to use free and paid tools, and how to respond to questions and comments in a way that is consistent with the company’s voice and beliefs. Social media managers produce new content on a daily basis, always inventing to promote new ideas and formats while also evaluating how well those ideas work.

What is Social Media Manager?

To administer social media pages, accounts, and sites, social media managers are in charge of enabling social media chores and connecting with customers and vendors. Personal computers are also used to write company statements and answer to queries, issues, and requests.

Microsoft Office software like word processing, email management, spreadsheets, and presentations are required of social media administrators. In order to lead teams of media professionals in attaining social media targets within certain timeframes, they must have great communication abilities. They must operate well in a collaborative setting with other managers, sharing knowledge and social data in order to meet all project deadlines.

They must, however, be able to operate autonomously with little supervision in order to build efficient methods for a range of social media sites. They also run marketing efforts in order to raise brand awareness and consumer loyalty.

They frequently act as spokespersons and liaisons for their companies, as well as review and approve creative content and conduct market research. They should also assess the success of initiatives and make necessary changes to programmes.

Social media managers also give unique ideas for future media ventures and attend work meetings to advocate modifications to community approaches. They frequently handle all electronic correspondence, monitor analytics, and send out e-mail alerts to promote new c

Social media managers must be able to multitask effectively on a variety of projects and priorities activities according to the needs of the firm. For this profession, a bachelor’s degree in marketing, communications, or a similar discipline is usually required, and prior experience in the media is very advantageous content.

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Qualification & Experience

Most social media managers, according to the BLS, hold a bachelor’s degree. You can prepare for the work by majoring in a field that will help you enhance your communication or business skills, such as marketing, journalism, or communications.

Going to college can also open up a world of opportunities for you to gain specific professional experience. Using the resources supplied by your career centre, look for internships, volunteer opportunities, or part-time jobs. If you don’t already have a club, consider joining one and assisting them with their social media operations.

Roles and Responsibilities of Social Media Manager

In larger firms, Social Media Managers may report to a Social Media Director or the Head of Content or Brand. They collaborate with other creative departments, such as marketing and public relations, as well as the sales department, to develop lead generation campaigns that can be converted into income by the sales team. A Social Media Manager must stay current on new trends as well as company and industry news.

The work is fast-paced and varied, and you’ll be expected to finish many assignments in a single day! A Social Media Manager’s responsibilities include the following:

  • Make content for many platforms – what works on Facebook may not work on Instagram. Examine which kind of content, such as video, gifs, info graphics, and blogs, will work best for each platform.
  • Monitor social analytics – Keep track of which efforts are performing (or not) across channels so that your time and money are directed to the right people.
  • Make a social media strategy – You might need to start over with a campaign to promote a deal or a new product.
  • Set quantifiable targets for a new campaign across relevant channels and produce a report to track performance to measure and prove ROI. To reach your goals at the proper price, use a social media campaign calculator.
  • Schedule social media posts – There is a ‘optimal’ time to share information on each channel. Scheduling ahead of time reduces burdens and ensures that material is published when you’re sleeping but not your audience!
  • Find curated information that is relevant to your audience – Some of your social media posts should reflect world events or developments that are important to your audience. So, conduct some research and distribute relevant third-party content.
  • Engage with your audience – The goal of social media is to create a sense of community. As a result, react to all comments and client inquiries.
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Required Essential Skills of Social Media Manager

Here are some of the skills you’ll need to succeed as a Social Media Manager now that you know what the job entails.

  • Writing – Every day, administrators of social media platforms publish a large number of postings, sometimes as much as a dozen. Furthermore, each social media platform requires a unique writing style. LinkedIn, for example, requires a more serious tone, whilst Facebook is more relaxed and entertaining. Knowing how to write SEO text is also advantageous. 

You must be able to communicate with your target audience in a clear and positive manner. To put it another way, the Social Media Manager should use writing to help develop and strengthen their brand.

  • Research – Managers of social media must keep up with the ever-changing world of social and digital media. This includes new measurement/analytics technology, industry and global trends, and regular monitoring of what your competitors are doing.

To remain on top of breaking news, great social media managers set up Google Alerts on popular topics and use tools like Feedly, Ahrefs, and BuzzSumo.

  • Be flexible – Flexibility is vital in all elements of marketing, but it is more important when managing social media. Because the social media ecology changes so frequently, it’s critical to be adaptable.

Being able to schedule postings isn’t enough. You must be able to experiment with new features and make changes in reaction to trends, as well as continue to test and analyse your postings.

  • Expertise in Social Media – Although it may seem self-evident, a Social Media Manager must have excellent social media abilities! Although things can be learnt over time through research and experimentation, you’ll need a few years of experience if you want to work for a large corporation.

To outperform your opponents, you’ll need the following knowledge:

  • Knowing which types of content operate best on which platforms is essential.
  • Identifying the many days, hours, and days that operate best on each platform
  • Understanding how to optimize content for different platforms
  • Understanding of social media performance and analytics
  • Use the top free crowd listening tools on the market to engage an audience through social posts.
  • Customer Service – When 47% of customers prefer businesses that give exceptional social media customer service, Social Media Managers must guarantee that they have the skills necessary. 
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Customers commonly resort to social media accounts for solutions to product and service questions, and if no one is available to answer such questions, their perceptions of the company will likely suffer. A qualified Social Media Manager understands that your company’s social media presence serves as its online face and voice. As a result, everything they say and do on social media reflects the brand.

  • Visual Intelligence – While written material will account for the majority of your social media posts, visual content is just as important. Because the proper video or photo can be shared hundreds or even thousands of times, you must understand how to create platform-specific social media content.

Design abilities are required of Social Media Managers in order to create visually appealing graphics to accompany their posts. Know Your Meme can help you keep up with new memes as they emerge on a daily basis.

Salary of Social Media Manager

With less than a year of experience, an entry-level Social Media Manager can expect to earn an average total salary of Rs 240,943. (Including tips, bonus, and overtime pay). A Social Media Manager in their early career with 1-4 years of experience earns an average total pay of Rs 309,491.

A mid-career Social Media Manager with 5-9 years of experience earns an average total income of Rs 741,551. The average total income for a Social Media Manager with 10 to 19 years of experience is Rs 1,125,000.

Final Words

Social media managers provide quick access to social media knowledge for busy brands. It’s difficult for business owners to keep up with the frequent changes in algorithms. Managers of social media devote all of their efforts to mastering the social sphere. They provide the dedication and unique viewpoint that online businesses require to succeed.

Social media managers track their own performance, making it easy to follow your company’s progress. They give you a quick rundown of key social media KPIs like:

  • Audience Growth
  • Audience Engagement
  • Brand Reach
  • Feedback and Word of Mouth Marketing
  • Response Quality and Rate
  • Leads/ Traffic
  • Conversion rates

With a social media manager and the right tools, you’ll easily outshine your competitors.


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