Ever since social media gained popularity, entrepreneurs took advantage of it and used it as a new way to market their brand and improve their business. Since it’s an excellent platform to communicate with customers, make engagements, and even conversions, it has become a huge hit. However, just because you know how to use most social media sites already means you wouldn’t make mistakes when using it as a digital marketing campaign.
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Social Media Marketing for Your Orthodontist Practice
The challenges of social media marketing for orthodontist practices are unique and there are a few do’s and don’ts to keep in mind. All the same, rules that apply to any other business in any other industry still apply to orthodontists. But the differences in your business’s needs set you apart from the barber down the street or the coffee shop around the corner.
As an orthodontist, social media is an invaluable tool because it helps you build trust with your potential patients, gives them a place to ask questions, allows you to showcase your expertise, and provides a venue where you can establish yourself as an authority figure. Not only will all this help you build and maintain relationships with current patients, but it will also help bring new patients into your practice.
Here are a few important dos and don’ts of social media marketing for orthodontist practices:
Do create a single account for your brand on the platforms you use
Do create a single account for your brand on the platforms you use. You can have multiple accounts (for example, one for each office location), but at least one account should be the official “face” of your practice. This is the account where you will post announcements, news, and other updates from your practice. It’s a good idea to keep this account generic so that it can be used if you ever decide to sell your practice.
Also, to avoid confusion among customers and potential clients, make sure only to have one account for every social media site you use. This way, you can efficiently manage your campaigns, promote products, and communicate with customers.
Advertise and optimize your Facebook campaign
We already know that Facebook is one of the leading social media sites. By advertising on Facebook, you can reach your target audiences with ease. An orthodontist marketing company like HIP Agency can help you maximize your Facebook advertising efforts, drive traffic and eventually ensure a high ROI.
Don’t flood your follower’s newsfeed
While regular posting is essential in SMM, don’t forget that spamming is also a big no-no. Your followers won’t appreciate seeing posts that are the same or irrelevant multiple times in a day. You wouldn’t want them to click on the unfollow button and lose followers just because of spamming.
Do work with social media influencers
Influencers already have followers who trust their words and opinions. By working with social media influencers, you get to promote your brand through them and reach out to your target audiences with ease. These can be bloggers, YouTubers, or even celebrities.
Don’t forget about analytics
Data is an essential part of your SMM campaign. By knowing which platforms your customers are using, where you and your competitors stand and how many engagements you get in real-time, you can make a better strategy, change your tactics accordingly and compete and get ahead of your rivals.
Use SMM tools
There are tons of social media marketing tools that you can use for your campaign. Each has different uses which can aid in your access. Some can help you automate scheduling posts, track analytics while others focus on demographics and curation of content. This gives you lots of tools to choose from.
Do use images in all of your posts
Don’t rely on text alone; people are more likely to engage with images, especially if they’re relevant. You might be tempted to use stock photos from an image library, but these often seem impersonal and may even seem spammy because many businesses use them. Instead, take photos yourself or hire someone to do so for you (it doesn’t need to be expensive). Images should be high quality and relevant, but they don’t need to be professional-looking.
Good Read: Top 25 Social Media Tools For Marketers
Don’t forget to comment and message back your followers
Whenever you receive a comment or direct message, make sure to let your clients know that you acknowledge their messages. When you receive bad feedback, it’s best to address them as soon as possible but in private.
Post more than just one type of content
Before, written materials are enough to get likes and comments. Nowadays, you need to be creative when it comes to your posts. Make use of images, infographics, and even videos to drive engagements. According to statistics, video marketing is estimated to generate more than 80% of internet traffic, which means you need to catch up and start creating video content to share on your social media pages.
Do repost old contents
Repurposing is a good idea as long as you post it when it is timely, relevant, and already acquired a high number of engagements. It lets you save time as you don’t need to recreate a new post. It’s an excellent way to reach new clients and lets you gain extra authority.
Takeaway
The rule of thumb is to educate prospective patients about your orthodontic offerings but do so in a transparent way that doesn’t rely simply on advertising. Tell your story, post photos of your work, and showcase the work you do. Simply put, social media is a marketing opportunity for all businesses—including orthodontists.
Social media marketing for orthodontists can be a good way to spread the word about your services, raise awareness about specific issues related to orthodontics, and even get some referrals. But it’s not without its challenges—which is why we put together this list of eight do’s and don’ts for social media marketing for your practice.
Read also: Social Media Marketing
