Social Media Marketing Mistakes That Can Hurt Your Brand


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Social media has now become so much more than virtual friends interacting with each other. It’s now a go-to place for most marketers, including those in the home design industry, to boost brand awareness and build a solid audience base.

While more and more business owners incorporate social media marketing efforts almost successfully. This includes social media content, display animated ads, and so on. 

However, there are some rookie social media marketing mistakes they often make. This can end up harming their brand instead of helping it. The good news is that almost all of those brand-harming mistakes are avoidable.

We’ll dive more into common social media marketing mistakes and break down the actionable tips to avoid the pitfall.

Mistake #1. Ignoring Negative Comments

Social media is one of the first platforms your audience or customer thinks of when it comes to looking for reviews or exploring your brand. The best way to use the platform is to engage with the audience, encouraging them to leave some feedback and get to know your brand better by leaving some comments. Remember that not all feedback or comments are positive.

One of the biggest mistakes businesses make on social media is ignoring negative comments. Negative comments can harm your brand, and ignoring them can worsen the situation. It is important to address negative comments and resolve the issue as soon as possible. 

Responding to negative comments shows that you care about your customers and are willing to address their concerns. This can help build customer loyalty and improve your brand’s reputation.

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Mistake #2. Inconsistent Branding

Inconsistent branding can be a major problem for businesses on social media. When your brand’s image is inconsistent across various social media channels, it can create confusion among customers and make it difficult for them to recognize the brand. This can harm your overall marketing efforts and affect your ability to attract and retain customers.

Consistent branding is key to creating a strong and recognizable brand identity. Therefore, it is important to maintain consistency across all aspects of the brand, including the logo, profile picture, cover photo, bio, tone of voice, and content (from text-based content to explainer videos). You can leverage video tools to produce engaging content.

This means that your visual identity should be the same across all social media channels, including Facebook, Twitter, Instagram, LinkedIn, and any other platforms the brand is active on.

The logo and profile picture should be the same across all channels, and the cover photo should also be consistent. 

The bio should accurately reflect the brand’s message and values, and the tone of voice should be consistent across all platforms. For example, if you use a playful tone of voice on Twitter, you should also use the same tone on Instagram, TikTok, and Facebook.

Mistake #3. Spamming

Many businesses make the mistake of spamming their followers with promotional content. While promoting products and services is a necessary part of social media marketing, spamming can quickly turn off followers and damage a brand’s reputation. Spamming can make followers feel like they are being sold to instead of engaging with them, which can lead to them unfollowing the brand or even leaving negative comments.

It also hurts a brand’s reach and engagement on social media. Social media platforms use algorithms to determine which posts are shown to users. Spammy content is often flagged as low-quality content and may be deprioritized or even hidden from users’ feeds. This can limit the brand’s reach and make it difficult to attract new followers and customers.

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To avoid spamming on social media, you should focus on providing value to your followers. This means creating engaging content that is relevant to their audience, including helpful tips, interesting news articles, and behind-the-scenes looks at the brand.

Maintaining a balance between promotional content and engaging content is also important. A good rule of thumb is the 80/20 rule, where 80% of the content is engaging and informative, and 20% is promotional.

Mistake #4. Not Engaging with Followers

Social media is a two-way conversation. Followers want to feel like they are part of a community and that their opinions and feedback are valued. If you don’t engage with your followers, they may feel ignored and unimportant, which can lead to them unfollowing your brand or even leaving negative comments.

Engagement is also important for building a loyal following. By engaging with followers, you can build relationships and create a sense of community around your brand. This can lead to increased customer loyalty and advocacy, as well as increased reach and engagement on social media.

So make sure you take the time to respond to comments and messages, as well as proactively engage with your followers. This can include asking questions, running polls, and responding to user-generated content. It’s also important to monitor social media channels for mentions of the brand and respond promptly and professionally.

Mistake #5. Relying Too Much on Fake Followers

Social media followers are an important metric for measuring a brand’s reach and engagement on social media. However, some businesses make the mistake of relying too much on fake followers to boost their social media presence. Fake followers are social media accounts that are created for the purpose of artificially inflating a brand’s follower count.

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While fake followers may initially make a brand look more popular, relying too much on them can harm a brand’s reputation and make it difficult to attract and retain genuine followers. Fake followers are often created by bots or fake accounts, which means they are not real people and cannot provide genuine engagement with a brand.

Not to mention that social media algorithms are designed to detect fake followers and may penalize brands that rely on them. This can result in decreased reach and engagement on social media, which can harm a brand’s overall marketing campaign success.

Try to focus on building a genuine following of engaged followers. This means creating engaging content that resonates with their target audience and actively engaging with their followers. It’s also important to monitor follower growth and engagement metrics to ensure that they are genuine and not the result of fake followers.

Wrapping Up

Social media has become an essential tool for businesses to reach out to their target audience and promote their brand. With the increasing use of social media platforms, it has become more important than ever to have a strong social media presence. However, in the quest to make an impact, many businesses often make mistakes that can result in less engagement or even hurt their reputation. Those points above help you to avoid the pitfall and ensure that you’re on the right track.

Author

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Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 


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Rupesh

Rupesh is a self-taught writer who has been working for Exposework for over 2 years. He is responsible for writing informative articles that are related to business, travel, health & fitness, and food.