Table of Contents
Determine your target
Determining your target is an important step in categorizing the different types of customers you want to reach, understanding their needs and expectations. Once your targets have been determined, you can more easily prioritize strategic keywords and create relevant content to attract them to your website and convert them into customers. For example, for a cycling e-commerce site, one of my targets is:
I, therefore, know that my target will use Google to buy bike parts, but also to find information about hiking, bike racing, or even bike repair. Based on the challenges of my target, I will be able to create appropriate content.
Research and prioritize strategic keywords
Strategic keyword research allows you to:
· Know the maximum SEO traffic acquisition potential of your industry
· Define your goals in terms of SEO Sydney traffic acquisition
· Track your performance on all strategic keywords in your sector
To perform this keyword research:
· List and prioritize the keywords directly related to your semantic universe from tools such as Semrush, Ahrefs or Yooda Insight
· Study the keywords on which your direct competitors are positioning themselves to identify additional keywords related to your sector
· Organize keywords by thematic clusters to match them to your different product or service lines
· Set up a positioning follow-up of your website on these keywords in order to evaluate your performance
· Prioritize the keywords to improve to define an SEO action plan that will allow your website to gain visibility on these strategic keywords
· Thanks to this keyword research, you have listed all the keywords on which it is strategic to be visible by Google to develop your business.
Define your SEO objectives
Defining your SEO objectives is essential for calculating the digital marketing agency and its ROI because it is the SEO action plan and evaluating the effectiveness of the actions taken. SEO goals are often linked to:
· SEO traffic gain
· A gain of SEO leads
· A gain of positions on strategic keywords in Google
· Reducing the cost of customer acquisition (SEO being known to be more profitable than SEA)
A gain of notoriety
We advise you to formulate the objective with the SMART criteria to make it effective: Specific, Measurable, Acceptable, Realistic. Example SEO objective:
· We want to go from 50K monthly SEO traffic to 100K in 12 months
Establish your SEO strategy
To achieve your objectives, it is necessary to conduct an SEO audit on each family of criteria to answer these key questions:
· Popularity:
· How many Referring Domains (links from referring websites) should I get?
· What types of links should we get and how?
· Contents:
· What content should we optimize?
· What new content should we create?
· What are the essential semantic optimizations for each content?
· What user signals are failing? How to improve them?
· Technical SEO
· What are the technical flaws of the website? How to fix them?
· To ensure a quality SEO strategy, it is essential to go through an SEO expert to:
Conduct audits and analyzes
Define an action plan in line with your SEO objectives
Define and allocate the resources needed to carry out the actions
This issue is key, do not hesitate to contact us if you would like advice on your SEO strategy.
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