Standard Logo Sizes Guidelines for Social Media and Print

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Having a logo for your business can offer a range of benefits. First, you gain brand recognition. A logo is an essential component of your brand identity. It can help customers recognize your business and remember it more easily.

Also, a well-designed logo can help establish credibility and professionalism for your business. It can convey a sense of trustworthiness and quality to potential customers. In the today’s AI world, you can easily create a great logo using online tools like Design Free Logo Online website. You get started for free and without registration.

Nevertheless, a logo can be used across various mediums, such as on business cards, websites, social media profiles, merchandise, and other marketing materials. It can help create a cohesive brand experience across different touch points.

Your logo is a big part of your marketing. It helps attract new customers and promote your business through word-of-mouth recommendations. Use free logo makers to generate logos for your social media and print.

How to use your logo correctly?

You have to resize your logo when using it on social media platforms, websites, and print media if you want your company to look professional. A very small logo will look grainy, blurry, or pixelated and this will mostly arise when the image is compressed before being uploaded to a site or re-downloaded. It can also happen if the settings of your logo maker software or platform are not set to a high resolution.

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On the other hand, a very large logo will load slowly and therefore ruin the user experience. Today, website loading time is expressed in milliseconds, meaning that every kilobyte counts. Even though your logo might look crystal clear, it will drive your site visitors away if the site takes a long time to load. This guide will help you choose the best logo image size for your social media profiles, websites, and print media.

Why do I need different sizes for my logo?

Having different sizes of your logo is important because it ensures that your logo looks good and remains legible across a variety of different mediums and sizes. Your logo needs to be adaptable to different mediums and sizes, including small sizes such as social media profile images or large sizes such as billboards. Having different sizes allows your logo to be easily adapted and optimized for various platforms, ensuring it remains legible and recognizable.

Also, By having different logo sizes, you can maintain consistency in your branding across different mediums. Consistency is important for creating a strong brand identity, and having different sizes ensures that your logo remains consistent in appearance and message.

The Logo Sizes for Social Media Platforms

All social media platforms require users to upload a profile picture. That means you will manage to upload your business logo each time you create an account. Here are the logo sizes to use on some of the popular social media platforms.

  • Facebook: Choose 180 x 180 pixels for the profile photo and 820 x 310 pixels for the cover photo. Ensure that the photos are in PNG format. 
  • Instagram: Use a JPEG file of 110 x 110 pixels. 
  • LinkedIn: This site supports JPG, GIF, and PNG file formats. Choose 400 x 400 pixels for the profile picture and 1584 X 396 pixels for the background picture.
  • Twitter: Use a JPG, PNG, or GIF file format and ensure that the image is 400 x 400 pixels.
  • Pinterest: This platform recommends PNG and JPG file formats and 165 x 165 pixels size.
  • TikTok: Use a file size below 20 x 20 pixels and in PNG or JPG format. 
  • YouTube: Resize the logo to 800 x 800 pixels and convert it to BMP, GIF, PNG, or JPG format.
  • Google My Business: Ensure the size of the logo image you choose for your Google My Business account is 720 x 720 pixels and in PNG or JPG format. 
  • Etsy: The ideal size for logos to use on Etsy is 400 x 400 pixels. Choose a PNG, JPG, or GIF format. 
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The Right Logo Sizes for Print

Apart from the website and social media platforms, you might need to include your business logo on your merchandise and print adverts. Unlike digital media, print media requires you to use your logo in SVG format because it is scalable and the images do not lose their quality when resized. A professional printer may help you resize the images or make adjustments. Here are the standard logo print sizes to keep in mind.
  • US Standard Business cards: 3.5 inches x 2 inches
  • Standard 11 Oz Mugs: 7.5 inches x 3 inches
  • Hats: 3-3.5 inches wide
  • T-shirts: 14 inches x 15 inches for print area and 4 ¾ inches x 5 ¾ inches for chest pocket
  • Tote Bags: 14 inches x 16 inches
  • Letterheads: 210mm x 297mm for A4 paper
  • Standard US Letter Size: 8.5 inches x 11 inches
  • Envelopes: 4 1/8 inches x 9 1/2 inches for #10 envelopes


You will need a different logo size for your website, social media channels, and print media. Ensure that the size you choose looks great across all devices, platforms, and mobile applications. This guide will help you do that.

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