TAG Heuer
TAG Heuer: 7 Reasons to Invest In This Watch Brand

TAG Heuer: 7 Reasons to Invest In This Watch Brand

When you talk about luxury sports watches, you cannot miss mentioning Tag Heuer in the list. It is one of the pioneers in the watchmaking industry which makes it popular in the modern world. TAG was established in 1860 by Edouard Heuer in St-Imier, Switzerland. Through the years, the company has been known to produce some of the most coveted luxury items in the world.

Tag Heuer is derived from its founder’s name and paired with the initial for “Techniques d’Avant Garde”. Since its inception, the company has flourished and has become well-known not only in Switzerland but also around the world. Because of this, Tag Heuer expanded its collections and tied up with some of the popular sporting events worldwide.

Why you should buy Tag Heuer

True to their namesake, Tag Heuer produces some of their timepieces with the motivation “Don’t Crack Under Pressure”. This slogan was introduced in 1991 as the company’s battlecry in promoting one of the most highly durable timepieces. In this article, we will list down more reasons you should consider buying Tag Heuer watches.

1.Variety of collection

Because of their growing market, TAG produces a variety of collections for different lifestyles and sporting events. Some of its notable models are Tag Heuer Carrera, Connected Modular, Aquaracer, Monaco, and Autavia. Each of these models is built with unique features which separate it from another. It is also carefully crafted with different designs that fit perfectly for all types of sporting events. So whether you are looking for an everyday watch to wear at work or if you are looking for a reliable timepiece to wear on car racing, they surely have a piece for you.

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2.It’s a Swiss-made timepiece

Since Tag Heuer is manufactured and founded in Switzerland, you can guarantee that it produces one of the most reliable timepieces in the world. Gaining a reputation of being one of the Swiss watches in the world signifies that you are meeting a high-quality standard in watchmaking and manufacturing. Because of this, you can be sure that every piece of Tag Heuer watches is worth every penny.

3.Ideal sports watch features

The company is committed to producing timepieces dedicated to sports events. Because of that, they make sure to create some of the most complicated features to make sure that you can rely on your timepiece. One of the company’s pride in creating a timepiece that was used in the 1920 Olympics. The worldwide sporting event trusted Tag Heuer because it can measure up to 1/100th of a second, which is a perfect feature for various sporting events. Through the years, the company innovated to more advanced chronometers that can track up to 1/2000th of a second.

4.Stunning signature designs

The overall aesthetic of a sports watch is as important as its features. TAG makes sure that all its timepieces are carefully designed to survive exposure to extreme heat and water. They have timepieces that are created with metal, leather, and rubber. You can choose the most stylish way to dress up while competing. 

5.Highly durable materials

To stand up to their slogan that its timepieces will remain intact and in good condition when under pressure, Tag Heuer only uses the best materials in their timepieces. They choose only the best metals and gems in order to execute their goal to produce highly durable materials. At the end of the day, the company believes that sustainability and durability should be the primary feature of a sports watch.

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6.Trusted by NASA

It was in 1962 when NASA trusted Tag Heuer to be the first watch to visit space. John Glenn wore the Tag Heuer 2915A on his outer space journey that orbited the Earth 3 times. The timepiece survived the extreme pressure of being in a space shuttle and the zero gravity in outer space. This truly is an out-of-this-world moment.

7.The primary choice of personalities

Because of its stunning features and proven capabilities, there is no doubt that popular sports celebrities trust Tag Heuer. The King of Cool, Steve McQueen, trusts to wear the Tag Heuer Monaco in one of his films in the 60s and 70s. Through the years, TAG captivated the eyes of many celebrities and individuals in various fields including Actors Will Smith and Leonardo Di Caprio, Professional Golfer Tiger Woods, Formula 1 Drivers Lewis Hamilton and Jenson Button, and former US President Barack Obama. These personalities are proof that TAG is indeed worthy of an investment.


If you love sports and other extreme activities, it’s best to choose the timepiece that will match your adrenaline. Tag Heuer makes sure that all the pieces in their collection are equipped with the best features to use on various sporting events. Wearing this during your competitions will truly inspire you to strive for success. Get the latest Tag Heuer watches today. Visit TheWatchCompany.com to get more inspiration.



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