Content writing is in great demand. 46% of businesses reported that they want to increase their content creation budget in 2022. Even with such high demand, the field of content writing is severely undermined, which is why writing quality content is becoming increasingly important.
We understand that creating good content is difficult, so we are here to assist you. Here are a few tried-and-true ingredients to include in your content to elevate it:
Table of Contents
1. Your Title does wonders
Audiences will judge your content based on how your title is. You will not drive traffic to your page if the title, meta title, or meta description does not stir up the reader’s interest.
For example: “Using Credit Scores Increased David’s Business by 50%: Find Out How.”
2. Your Intro has to be catchy.
Your Introduction must be content-descriptive. The information will be understandable to both the reader and Google. Earlier, the readers decided whether to read your write-up; now, they will decide whether to read it further or not. So write a concise summary of what readers can expect from the write-up.
3. Remember whom you’re writing for
The target audience you intend to address is crucial to keep in mind because it will affect the tone of your writing. Online content’s complexity, length, style, and content depend on your audience and their short-term objectives.
For example: If you are writing content about stock markets, those who invest in them are your target audience, so be sure to address their needs.
4. Structure & Flow
We’ve found that content with a good framework and flow connects well with audiences, so your story should have a head and a toe. Divide your story into introduction, body, and conclusion. Try avoiding long paras & use pointers.
5. Attention Retention
You have only 3 seconds to keep readers hooked. Now that you know how difficult it is to grab your readers’ attention, you can get an idea of how difficult it is to persuade readers to read your entire article. So make sure you connect with them and are creative enough to keep them interested in your content.
6. Research (knowledge)
Before starting any write-up, ensure you have done your homework and in-depth research about the topic you will be writing on. Some topics like medicine, technology, or finance require in-depth knowledge of those respective fields. You must ensure that you are always right about the facts and precisely explain the details.
7. Support it with facts, suggestions, examples, quotes, and stats
Sometimes it’s not easy to explain complex concepts, so make sure you provide examples and case studies. Adding a graph, diagram, flow chart, pie chart, or image is a good idea when discussing technical issues or processes. The demand for infographics has increased 800% in the past year, so you might as well add them. These pictorials also break the flow of long texts, making them easier to read. Including facts, quotes, or figures will make your content appear more credible and trustworthy.
8. Avoid plagiarism
Plagiarism is always a big NO! It is not only a criminal offense and unethical but also reduces the reliability of your content. You are mistaken if you think that no one will notice your plagiarism. Software and algorithms are constantly looking for plagiarised content and removing it from popular web searches. It may also impact the image and online presence of the website you are writing for.
9. Use appropriate Keywords and SEO
However great your content is, it won’t be of any use if your desired audiences cannot find it. It would be best to use appropriate keywords and SEO tools to make your content accessible to your target audiences. You will need to strategically use a few keywords and links while writing content so that your article appears whenever those keywords are searched.
10. Edit, proofread, and polish
Good content is not only well-written, but it is also well-edited. Proofreading is necessary to check grammatical or spelling errors. Many software programs, such as Grammarly, help you in proofreading. This step includes correcting or editing errors and polishing your content.
Pro Tip – If needed, ASK for help!
Businesses are increasingly investing in content writing because they recognize its potential and the amount of business it can generate. Numerous content writing agencies offer content writing, copywriting, and proofreading services if you need assistance.
Content Whale is one such company that can be trusted with all forms of content, including blogs, articles, copywriting, proofreading, resume writing, web content, case study writing, and much more. You can get a customized quote and even take advantage of flexible pricing options. Content Whale is a well-known player with over 25000 articles written and edited, serving over 40 industries, and is trusted by over 1000 brands!
