The corporate sector firmly adheres to the concept of CSR. A well-defined mechanism is formulated to exercise this approach in practical terms. The notion of Corporate Social Responsibility refers to the awareness of making the environment a better place by directing the company operations, policies, and procedures to facilitate the endangered environment, workforce as well as society at large. It not only brings a good name and reputation for the company in question, but it becomes a highly lucrative move that benefits it financially. Such an eco-friendly and employee-friendly approach yields many tangible and intangible benefits for the organization.
Likewise, Law Firms in Dubai can also reap viable benefits by following the CSR approach in their service provision. The CSR approach makes the partners of a firm devise such a work culture that propagates human rights, employee entitlement, and the environment in general. It not only yields a satisfied workforce but also brings goodwill for the firm in the law circle. Satisfied employees guarantee an increase in productivity. It motivates them to work for the firm and provide exceptional legal services to make it one of the top firms that excel in rendering result-oriented legal aid.
Moreover, when Law Firms in Dubai act in a socially-responsible manner, it helps them build a positive image in the mind of their potential clients and the services trade. Hence, it increases the market value of the firm and brands it as one of the leading service providers. The law firm’s management aligns its work values within the framework of CSR. It also gives rise to an organizational culture that promotes the safeguard of human rights and increases consciousness regarding individual responsibilities.
Hence, the partners of a law firm i.e. lawyers and consultants try to think beyond the monetary benefit associated with any work assignment. They give more weightage to moral values, social responsibilities, and professional honesty and integrity when taking up any client’s case file. Hence, it not only helps them in improving themselves as individuals but as legal professionals and socially-aware citizens of the state as well.
Moreover, the Law Firms is also well known for hiring the best Lawyers, and Legal Consultants known as Advocates in Dubai and Legal Consultants in Dubai. These Emirati Advocates and Legal Consultants perfectly define the role of KPI, Performance Levels, ROI, Win-Win Situations and more.
The Implementations:
The implementation of the CSR approach by law firms in Dubai needs extensive planning and result-oriented execution. Gone is the time when the clients or society at large gets impressed by flashy promotional strategies that keep on shining a self-proclaimed going-green badge. Large-scale corporate set-ups, firms, and individuals now chalk out a do-able plan of action that authenticates their socially-responsible business approach as well as personal conduct.
Moreover, the effort application should be at a large scale and discreetly directed to the CSR goal. Sizeable efforts have a massive impact and project Corporate Social Responsibility in its true sense. The purpose behind a large-scale effort application is to have a significant change in the current work process and obtain fruitful results.
Therefore, growth-yearning law firms in Dubai should remain patient, focused, and determined while branding their image as a socially aware and humanity-concerned firm. It not only calls for extensive planning but a winsome execution as well. The firm’s management should know which plan of action would give the desired outcomes and which strategies might even put the firm’s reputation at stake.
Moreover, these plans of action should not have an intent to gain instant results and then continue with the previous work methodology devoid of any CSR awareness. To adopt the CSR approach, the firms need to re-align their vision and mission statement to project the fact that this revamped image is for the entire business life, not just for a short period. Thus, the firms need to change their entire organizational culture instead of a temporary change in the marketing strategy.
The corporate culture is different from the law firm’s work culture. The latter is more compact and not too dispersed in terms of management tiers. Therefore, any small step taken for revamping the firm’s image and outlook has a strong impact on the entire firm’s workforce. So, lawyers, consultants as well as the back-office staff try to transform their personalities, professional values, and moral conduct before transforming the firm’s culture per the CSR demands. It is thus reflected in recruitment merits, performance evaluation, financial benefits, a strict no-discrimination policy, transparency, and honesty in customer case dealings.
