Customer feedback is crucial to any business because it lets them know the public’s response to their products and services. Especially in the restaurant industry, which serves a mix of products and services, customer feedback can make or break the business. Customers can easily scan a QR code for a restaurant menu to enjoy a convenient dining experience.
The great thing is that restaurants can use their menu QR code as a data-gathering tool for customer feedback.
At the bottom of the digital menu, customers can leave comments or suggestions about the product and service. Otherwise, customers can see a form after settling their payments for orders registered in the QR code menu.
While having feedback is essential, it’s just as important to weed out comments that don’t add value to your restaurant or are just plain bashing without context. As restaurant owners, how can you know valuable comments, and how do you gather them?
Know your business goals and the direction you want to go
To know if customer feedback gives value to your restaurant business, it’s crucial to determine your business goals and the direction you want to go. This way, it’s easier to assess if the comments are giving value to your business.
For example, a customer left a complaint regarding the use of the QR code menu. However, QR code menu integration is a strategic move toward better automation in menu ordering and inventory management, sales reporting and analytics, and more.
Of course, if better automation of processes is what you’re aiming at, continue to use QR code as it aligns with your direction.
Instead of disregarding the comment entirely, you can improve the QR code menu implementation to help customers adapt to the technology in their dining experience.
Create a brand that listens to customers
Gathering customer feedback is one thing, but actually listening to them is another. Applying valuable customers to restaurant operations can build a loyal customer base, which can help you build your network within the community.
However, restaurants must also balance listening to customers and aligning them with their business direction.
Listening to customers too much may result in restaurant management without direction because customer opinion constantly changes. However, focusing too much on customer feedback may not give you the flexibility to improve or adjust according to the trend.
Customer feedback is beneficial, but it can also be ineffective at the same time. Make sure to find the right balance between listening to your customers and having a set business goal.
Respond to negative feedback immediately
As all customer feedback is collated in a database, restaurants can address negative comments immediately. Deescalating the situation is crucial, mainly as a bad reputation can quickly spread on social media platforms.
In a way, a QR code menu acts as a social listening tool, gathering all real feedback from customers who order from restaurants. They can resolve negative comments and take advantage of valuable suggestions for their restaurant.
By addressing negative comments immediately, customers feel that someone listens to them, which improves their customer experience and chances of building loyalty.
Gather feedback from a menu QR code
Using an all-in-one tool, restaurants can process orders, settle payments, gather feedback, and many more through a menu QR code.
The key to unlocking these features is an advanced QR code generator that offers customization, data tracking, real-time updating, sales summary report, and more.
The great news is that some QR code generators offer a 14-day free trial with no credit card information required. Restaurants can test the features before committing to a full-time monthly subscription plan.
Assess what you need before paying for a full-time QR code menu subscription plan.
