Image films are short, crisp and emotional. They portray your company, project or brand in beautiful images, accompanied by music. Pointed original sounds can add depth to the message. For image or short corporate films, Mainpicture takes care to address your target group in a catchy way, to bring the positive image credibly and authentically to the point.
So, what is a good first step to get these exciting videos for your company?
What exactly is an image film?
An image film, also known as a corporate movie or corporate video, serves to highlight the image of a company. Anyone who produces or commissions an image film wants to create a positive image using audiovisual means.
An image film is usually a short, concise film portrait of a company, a brand or a product. Its purpose is to promote the client or its brand. Ultimately, it is intended to contribute to branding and brand loyalty.
A well conceived and produced image film directly targets the viewer’s emotions. The viewer sees, hears and feels what he sees in the video. No print ad, blog article or radio spot can achieve this intensity. In addition to creating a positive image, an image film is also about transporting information.
Compared to a TV commercial or advertising film, the image film does not pursue a direct sales idea. Rather, it should contribute to a positive perception and image improvement of the company. In this way, it should also bring economic success in the medium to long term. But the boundaries are fluid. There are image films that focus on a product but at the same time contribute to the image of the company. The same applies to videos that are intended to attract applicants.
Get started with a free talk to Mario from Mainpicture* Video production in Hamburg. His great experience helps you to get the film you want.
