The vast majority of consumers will do research on a product before making a final purchase decision. Consequently, effective digital advertising techniques are crucial to any business’s growth.
However, only some digital advertising tactics will achieve the same objectives. As part of their marketing strategy, companies should investigate the rising popularity of video.
Since videos are such a big part of how people interacted in 2022, video marketing is quite successful. Why? One reason is that watching a video is more exciting and simpler to understand than reading a text.
Videos also make it easier for consumers to evaluate a product’s quality and performance before purchase.
Table of Contents
What Is a Video?
Video is appealing because it accurately portrays events and can be quickly shared online. It’s straightforward, funny, and engaging for consumers and offers a high ROI across several media for marketers.
Additionally, anybody with access to the internet may easily view or create videos.
Why Is It Crucial to Have a Brand Strategy?
Building a brand that people know and prefer over the competition requires a long-term strategy.
A good online presence is important, including a website, logo, and catchy name. But a brand strategy includes your aims for emotional, positive client connections. Strategic branding may attract clients who think of you first when they need your goods or services. Customers are more likely to see you as an industry authority if your brand’s message is compelling.
Strategic branding can help you remain in your target market’s mind and persuade them you can solve their issues. A solid brand strategy will also allow you to:
- Facilitate collaboration, and ensure that all marketing efforts follow the same guidelines.
- Highlight your company’s unique message to stand out. It helps in defining your unique selling proposition.
- Create a more positive atmosphere at work. With a unique brand persona, you’ll be able to recruit employees that share your values. This, in turn, fosters an environment where employees feel they are contributing to the company’s overall mission. It is an effective method of keeping employees.
- Promote consumer satisfaction and loyalty. Knowing what to expect from a firm improves customer satisfaction. Customers are more likely to return if they identify with your brand’s ideals.
Powerful Reasons Why You Must Use Video Marketing
- Boost the Number of Visitors
Videos are a great way to attract new viewers and retain existing ones on your site for longer. Eighty-seven percent of marketers say that using video to promote a website has been successful.
After an initial visit, marketers utilize video content to keep visitors on their site. As a matter of fact, 83% of marketers claim that video has boosted the amount of time visitors spend on their sites. Video content on websites may increase conversion rates by doing the following:
- Brand storytelling
- Demonstrating the value of a customer review
- Displaying the product in action
- Looking at how this product stacks up against the competition.
- Providing an overview of the features and advantages
Share your video on social media and other channels to increase site traffic and retain prospective buyers.
- Adding a Video Will Increase Your Sales and Conversions
A video can be a lucrative investment. You should expect a 200% boost in sales after including a product video on your landing page.
A video’s end goal might be a sale as well. The vast majority (74%) of people who watch an educational video on a product or service end up purchasing it after that. The time has come to start creating interesting product videos, especially if you want to create a strong digital brand.
Yes, our eyes are the primary sense that we depend on. Visual cues account for 92% of all information processing in the human brain. So, it shouldn’t come as much of a surprise that videos are doing so well. Indeed, sight is the sense that we rely on the most.
If static photographs can boost engagement by that much, just think of what animated photos can do for your brand.
- Informational Purposes for New Users
A demo video can impress existing and potential consumers. 94% of marketers say video helps buyers understand their product or service. However, 96% of buyers watch an educational video before making a purchase.
Customers may quickly comprehend a product’s value proposition using an explainer video. Clear instructions from the start may boost customer happiness and loyalty. Customers who struggle to utilize a product will only stay around for a short time.
Video production companies are excellent partners. To attract new customers, use the video on your website in sales pitches, emails, and other promotional materials.
- Video Fosters Trust
The ability to strike an emotional chord with your intended audience is why video is such a potent medium. Establishing an emotional connection is the key to attracting business. You can increase your chances of gaining a new client through friendly and trustworthy interactions.
Trust developed via video leads to sales, as 64% of customers will purchase after seeing branded films on social platforms.
- Video Demonstrates a Very High Return on Investment
What’s more, 83% of companies report a positive return on investment from using video. Creating a video isn’t the simplest or cheapest thing to do right now, but the payoff is substantial.
More importantly, internet video editing tools are constantly becoming better and cheaper. These days, you can even generate professional-looking films with only a smartphone.
The second piece of good news is that your videos don’t have to be professionally shot. The substance is what counts! Studies show that advertising videos that don’t explain the product or service turn consumers off.
- Answering Inquiries Related to Service and Support
Helpful service keeps customers around, but the help desk can do it without doing it. Video reduces support queries by 49% in several firms.
These videos may answer frequent questions or illustrate complex processes. By offering 24/7 help, firms may save money and time on customer care employees.
- Videos Target Mobile Users
When it comes to mobile devices, video is essential. The vast majority of customers (90%) prefer to view videos on their mobile devices.
Views on mobile video have increased by more than 233 percent since Q3 of 2013. YouTube notes an annual growth rate of 100 percent in annual mobile video usage.
Smartphone ownership and mobile video viewing enhance your video viewership. According to Google, smartphone users are 1.44 times more likely than desktop viewers to engage with video content or ad suppliers.
As the popularity of mobile video continues to rise, companies must remember that consumers see their ads on their own devices. Provide customers with more options, especially in video material, to increase satisfaction.
- The Power of Marketing Videos to Clarify Any Topic
To what extent do you plan to expand your current offerings? Put together a video demonstration to explain the process. 98% of consumers have seen an educational clip to understand a product or service better.
That’s why 49% of video marketers have an educational video on their homepage. Eighty-three percent of those companies said their explainer film for the site was successful.
Trying to explain a complicated concept? Make some stop-motion animations. Remember, cartoons have an ideal blend of fun, nostalgia, and ease of understanding. Concepts can be brought to life in ways that text or live video cannot. In addition, it takes more than just a few dull talking heads to be noticed in today’s media landscape.
- Sharing a Video on Social Media Gets More Views
With their updated capabilities, social media platforms are now promoting video content. Facebook has introduced 360° Video, Live Video, and Lifestage.
Twitter has Periscope, while Instagram has 60-second videos and Instagram Stories. The video-sharing website YouTube comes in at number two regarding user activity worldwide.
On the other hand, video marketers in the social media space need to remember that viewers share their feelings, not their knowledge.
Seventy-six percent of viewers would forward an enjoyable sponsored video to their friends. Make movies that people will want to share on social media by making them humorous and engaging. Social sharing may increase site traffic and success without directly affecting ROI.
Exactly Why Is Online Video Marketing So Successful?
Previously, media consumption was limited to the home via watching TV. Displays are available 24/7 on computers, tablets, and cell phones.
More material is available to users because of this ease of access. 500 hours of YouTube material are posted every minute. On the other hand, 167 million hours of TikTok content are viewed every minute.
The Development of Online Video Marketing
From 61% to 86%, it is the percentage of organizations actively employing online video marketing in the last two years.
For one thing, many of the most popular advertising channels now place a premium on video content. Instagram’s Reels and IGTV compete with TikTok as another video channel.
The biggest player is someone you are already familiar with. With more than 2.3 billion monthly active users as of 2021, YouTube is the second largest social media network, behind Facebook. Also, YouTube is valid for much more than just social networking.
Since Google bought it in 2006, it has grown to handle more monthly inquiries than Bing, AOL, Yahoo!, and Ask.com combined. That’s the impact that a video can have.
The Efficacy of Video Marketing
Is it successful that an ad has interrupted your YouTube video? That’s probably the case. Video marketing is very beneficial for businesses of all sizes and in all fields.
Here are some facts on video marketing that demonstrate its powerful impact on the end user:
- Video recalls 95% of the information, whereas text recalls 10%.
- Businesses that use video marketing get 41% more organic traffic than those that don’t.
- Two times as much information can be conveyed to a customer via video as through text.
- About half of online customers seek product videos before buying.
- Ninety percent of buyers say they learn more about a product by watching a video.
- An astounding 85% of consumers who have seen a product’s video ad end up buying it.
- Shares of video material on social media sites are 1200 times higher than those of text and photos combined.
Conclusion
Using videos in commercials is becoming more common and cheaper. Technology and the accessibility of worldwide distribution have increased video appeal.
Your brand’s marketing videos need creativity and customer knowledge. These elements allow inexpensive advertising “miracles.”
Videos with an emotional hook and creative advertising may become viral in days, earning millions of views. Only original thinkers will make it in the world of video marketing.
