WHAT IS DIGITAL MARKETING?
Lets understand digital marketing in basic terms. What is digital? Anything which is done with the help of the internet or over the internet and what is marketing? Promoting products and services of an organization so it makes promotion of an organization with the help of the internet is digital marketing. It is a modern way of organization to reach its target customer and make them aware of their products and services.
WHAT ARE DIFFERENT TYPES OF DIGITAL MARKETING?
Digital marketing is a wider term. There are many different types of Best Seo Company in Surat that help businesses to reach its customers and create its brand value. Without digital marketing the company in today’s world can’t compete with its competitors there are many types and to choose which one is best for you is important
Table of Contents
Search engine optimization
SEO is done to get a higher rank on a website which results in incare in traffic of the website. The SEO specialist searches words and phrases the people use to search their clients products and services and use those phases and keywords in their content to help them rank higher. Seo included many things from finding keywords to how your website is structured and how other sites link to your page. This helps you get organic results and traffic. SEO is one of the best methods of digital marketing as it not only brings you organic traffic but helps you get genuine leads and is a long term investment.
Pay-per click
PPC is an advertisement on web results which is paid. This is one of the short term digital marketing the advertisement stops when you pay, it is kind of paid traffic you get. You can run your ADs on websites, other webpages, and youtube. You need to pay for the click you get due to this many companies see results in a few hundred bucks but many pay thousands pay per click. You can easily choose the area you want your ads to show, if you are a brick and mortar business model you can choose your particular area.
Social media marketing
This is a social media era where everyone from Ricky to Harry is on social media, but the company needs to approach the audience in a strategic method. Social media marketing is more than just some posts and commenting. You have to be consistent with your posts and strategies as with upgradation in tools and algorithms a constant follow up is must.
Content marketing
Content marketing is converting a reader into a customer or someone who is curious in the business. Content marketers conveys messages through storytelling or information blogs. The main purpose of content marketing is to let the customer know about the company and build a trust among them. It is a long term strategy as the content keeps on bringing traffic to the site.
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Email marketing
No matter how many new marketing strategies come, email marketing is one of the most effective ways of marketing .There are many different analytical ways but the two most effective are the percentage of opened mails and the click on the link in the email.
Mobile marketing
It is a way of reaching the audience through their mobile and tablet. They reach the customer through mails, applications, messages, social media. People buy what they see and they see their gadgets the whole day. With the right mobile marketer you can surpass all your competitors real easy.
Marketing analytics
One of the most important purposes of Digital marketing is it is highly traceable and measurable. The analytics provides a detailed version of the customers’ usage of the internet, how long they are on a webpage, or how many times they opened mail or how many times they clicked on a link. They even learn what is successful among customers.
Affiliate marketing
Affiliate marketing is also known as influencer marketing. It is done by collaborating with third parties and asking them to promote your products and services through social media. The organization pay the models and influencer to promote their products and services.
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WHY DIGITAL MARKETING?
To create a relationship between customer and the organization the only way is marketing, the customer will only trust your marketing if they see it everywhere. The first impression on your targeted customer is made by your marketing. Why you should use digital marketing is that user -friendly digital marketing is comparatively much easier than the old traditional ways. All you need is an innovative mind for it. Digital marketing is more affordable than television marketing, pamphlets or radio marketing. People spend 80% of their day on mobiles and laptops and reaching them through these is one of the most efficient ways of marketing. You can keep reminding and updating them on these platforms. Digital market is a very high market with a scope of connecting millions of people through the internet without spending thousands of dollars. In the end why are we doing this all ? to earn profit. With the right strategy in digital marketing one can easily compete with competitors and rank first in the industry.
FUTURE SCOPE OF DIGITAL MARKETING
With increasing use of digital platforms day- to – day and the way India is always accepting the new emerging technologies. With everything being in the digital world the presence of you in that world is important, without that you can’t survive in the industry with so many competitors running in the race to come first you can’t lay back. Digital marketing will not just help you earn a respectful position but will increase your value and worth. With increase in digital marketing and presence of everyone over the internet the need and importance of digital marketer is huge. There is a never ending need of digital marketer in every industry be it a brick and mortar base business or a MNCs be it a business on a small scale for a particular area or a Business with franchise all over the world every single one to survive in this market needs digital marketing.
