In this digital era, there has been a rise in social media platforms. These social media platforms greatly influence people. This dominance of social media is one of the reasons social media marketing has become a fantastic strategy for businesses, brands, bloggers, website owners, etc. You reach your target audience globally with just a click of a button and you can check it using the tiktok counter. TikTok is now a trending platform for marketing your products on social media, which is why these TikTok marketing statistics need to be known by you to achieve your A-game in social media marketing.
Why Use TikTok For Your Marketing Strategy?
TikTok has been rising in popularity since 2018 by giving its audience fun lip-syncing videos, sounds, and filters. Besides entertainment, creators and businesses have found a way to use TikTok to reach out to their audience and customers. The platform supports companies by providing business accounts, features for shopping on the app, and also allowing to share website links through posts. You can also boost your post with the help of TikTok ads and promotions. TikTok helps you go viral quickly and gives the audience what they want. This is what makes TikTok one of the most powerful platforms for a marketing strategy. Here are the number of people using the TikTok app to help you understand the potential reachability of TikTok.
- Over 1 Billion Monthly Active Users: TikTok has hit a massive number of 1.2 billion monthly active users in 2022, which is a 45% increase from 2020. This shows how TikTok’s popularity has hiked. TikTok has taken only five years to see this growth, while Facebook and Instagram took over eight years. And as these numbers keep increasing, it is expected to reach about 1.5 billion to 1.8 billion followers by late 2022.
- Downloaded By 3 Billion: TikTok is among the highest downloaded apps, with over 3 billion downloads. It can be noted that this is the first app not owned by Meta to achieve this massive download. It also has users from over 150+ countries, helping you get a wider reach.
Know Your Audience
It is beneficial for marketing on a social media platform if you know who watches your content. This will help you create content that interests your target audience and increase your page’s engagement.
- The Age Group Of TikTok Users
While Instagram and Facebook have a mixed age group of people, TikTok is a platform filled with teens and young adults; almost 44% of TikTok’s users are between the ages of 18 – 25. With Gen Z and millennials taking up the space, TikTok has the advantage that other social media do not have. As trendsetters, catching the eye of youngsters is a great way to make your way up through the social market.
- TikTok’s Gender Composition
With 61% of the TikTok users being female, they are the majority. This is one of the reasons why fashion, lifestyle, and food pages do well on this popular platform. But you need not limit yourself to only these niches because one will never know when your trend can go viral on TikTok.
- The Location Of Your Audience
Around 226 million users of TikTok are from Southeast Asian countries. It is said that North America and South America have 142 million and 120 million TikTok users, respectively. By seeing where most of your followers are, you can post content when they are most active and interact with them to know their interests better. To reach your target audiences, you can better try TiktokCounter or learn about their country’s latest traffic and why it is trending.
- What Genre To Hop On?
Every person that logs into a social media app expects a specific type of content, and they stick to your page if they realize you are providing what they want. TikTok is where audiences come for entertainment, which is why more entertaining content, such as fun dance pranks, dominates the app. The entertainment contents have a broad reach with 535 views. It is also well known the effect TikTok has on fashion which has about 122.7 Billion views. Cooking also has a massive response on TikTok, with over 18 Billion views. There are no rights and wrongs in TikTok content; you can expect numerous views by giving what the audience likes.
- How To Use TikTok Ads?
TikTok ads are one of the essential features you need for marketing. Knowing what ads the users prefer and how you can impress your target audience can quickly achieve your marketing goal. According to recent statistics, about 63% of the ads that capture the audiences are ads that convey their message directly and exactly tell the ad’s purpose. And among the many ad options on TikTok, the Top View ad offered by them is found to be liked mainly by audiences as they don’t interfere with their videos on the app.
Conclusion
TikTok is a multipurpose platform where you can not only log in for entertainment but also excel in your marketing strategies by reaching out to billions of users on the app. If you are still doubting about taking your social media marketing on TikTok, these statistics will show you how TikTok has grown in its field and helped numerous others with their market growth.
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