Top Benefits of Search Engine Marketing


Top Benefits of Search Engine Marketing
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According to recent statistics, up to 92% of Internet searches choose a website from the first page of search engine results. This means that if your website does not appear on the first page when someone searches your keywords, you’re probably not going to be noticed. That’s where search engine marketing or SEM comes into play. But before hiring an SEM agency Brisbane business owners might need to understand why it’s a good idea to partner with an SEM expert.

What is SEM?

SEM is a combination of search engine optimization (SEO) and pay-per-click (PPC) strategies that together helps a website generate more visitor traffic from a search engine’s results page. The main goal of SEM is to increase a website’s visibility using search rankings, contextual advertising, and paid search. 

Benefit 1: The Best of Both Worlds

Your online marketing strategy needs a multifaceted approach to really be effective. Many times, businesses think they have to choose between SEO and PPC, but that’s not true at all. The best approach is to use both of these powerful marketing tools together depending on your goals, your budget, and your current circumstances. 

For example, if you are aiming for long-term growth, SEO is the best strategy since it allows your presence to grow organically through meaningful content containing high-ranking keywords. You’re not going to get a sudden influx of visitors to your website using SEO, but this budget-friendly strategy will increase your visitor number over time.

If you need results fast, PPC is the way to go. With PPC, you place advertisements on search engine pages, paying for each click that takes a visitor to your site. You bid for ad placement on the search engine results page so that your ad shows up in the first few results when someone searches for specific keywords. This strategy is more expensive than SEO, but if it’s working correctly, you can earn a significant profit if, for instance,  a visit that costs $3 for a click results in a $300 sale.

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Benefit 2: Low Cost of Entry

Whether you’re talking about SEO or PPC, the cost to get started with SEM is low. Many businesses can even perform SEO on their own, although it’s much more efficient to hire an agency to do it for you, especially if you aren’t sure what you’re doing. There’s always a cost to PPC, with high-value keywords costing more than keywords that aren’t searched as often. Your PPC costs will depend on the keywords you want and how much you’re willing to spend to be featured high in the results.

Benefit 3 – Qualified Leads

Arguably the best benefit of SEM is that the leads you get from SEO and PPC will be highly qualified. They are searching for your product and are already primed to purchase it. You simply have to ensure a lead nurturing process in place to capture those leads and move them through your sales funnel. 

Conclusion

If your website isn’t already on the first page of results, you need to implement an SEM plan. In a world where one search can bring up millions of results, you don’t want to be buried in depths of obscurity. An SEM agency can help you get started today.


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Abhay Singh

Abhay Singh is a seasoned digital marketing expert with over 7 years of experience in crafting effective marketing strategies and executing successful campaigns. He excels in SEO, social media, and PPC advertising.