The last year of 2021 has been a year of change and technological innovation brought forward by dramatic consumer behavior changes. In other words, businesses have to change their digital marketing strategies to adapt to the sudden changes.
That said, if you are an aspiring business owner looking for ways to increase the traffic on your business website, rank higher at the SERPs, expand your target audience and clientele, and eventually boost sales, you will have to incorporate the following digital marketing strategies in 2022.
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Read on to learn more!
Table of Contents
Use Video Marketing
People are more on social media than ever before, constantly consuming information and valuable content, which is why you might want to provide your target audience with image-based content or, even better, video content.
Regarding image content, we recommend including infographics as people find it easier to comprehend infographics than written content. And do you know what is even better? The use of video on social media platforms, such as YouTube.
According to studies, more than 50% of social media consumers prefer engaging with video content. As a matter of fact, video content is the most popular type on social media, so you cannot ignore the incorporation of video marketing in your innovative digital marketing strategies.
According to a survey, people are more likely to try out new products and services when they see them featured in videos on social media. Having a strong presence on social media and engaging with your target audience through video marketing portrays you as an authoritative figure in your domain.
Besides, by engaging with your target audience on a video platform, your potential clients will be able to see the face(s) working behind the brand, and it allows them to connect with the brand before they make a purchase.
When it comes to video marketing, you might want to incorporate the latest influencer marketing strategy – all you need to do is collaborate with a social media influencer who has a huge fan base. You can ask the influencer to make a video and talk about your products and services.
People are more likely to listen to their favorite social media influencer than to other types of ads.
Provide a Good User Experience
Another way to make it to the top of SERPs and boost sales and revenue is by focusing on providing your clients with the best user experience possible. Before you do that, you will have to understand how the Google algorithm works. Usually, Google rates those business websites higher than providing their users with a great UX (user experience).
Besides, you will also have to ensure that your business website is mobile-friendly. According to research, people are more likely to make crucial buying decisions when they are on their smartphones.
That said, if your business website isn’t working on smartphones, it is a lost cause as your website will fail to rank higher. Your primary objective is to rank higher and stand out from your competitors, which is why you should pay special attention to your website’s visual stability, speed, and level of responsiveness.
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It is essential to mention here that the ideal user experience isn’t limited to the speed and stability of your business website alone – it also depends on how you ship your products (unboxing experience) and how you respond to customer feedback.
Today’s customer wants to have a connection with their favorite brand, and you can provide that connection by ensuring an excellent user experience.
Update Your Business Website
If you have been in the business for quite some time now, and you have started to notice that you aren’t getting as many visitors as you once used to, then maybe it is time to update your business and maybe create new content.
Assess your website to see whether the content is informative and relevant. Does it provide your target audience with the potential solution(s) to their problems? There are countless ways to update your business website. For instance, you can reword the previous content and make it fit according to consumer demands.
Pay attention to heading and subheadings because the attention span of today’s reader has become shorter. Another way to make the content of your business website interesting is by adding infographics. According to research, people find it easier to absorb and comprehend visual information rather than written content.
Don’t forget to add back links while updating your business website.
Use Chatbots
It has been estimated that people cannot wait – if they want something, whether it is a product, food they ordered, a service, or the answer to their query – they want it now! Not tomorrow, not anytime later, but now! Once you understand this fast-moving mindset of your potential clients, it will be easier for you to understand why you need to incorporate chatbots in your digital marketing strategies.
With the help of chatbots, you will be able to provide your clients with instant answers to their queries. According to surveys, potential consumers prefer communicating with chatbots because they can get instant and more accurate answers.
Since chatbots run on AI (artificial intelligence), chatbots are free of human error. Besides, the chatbots can make buying suggestions based on the customer’s buying history, which is another plus point if you want to stand out in your niche and expand your clientele.
The Takeaway
The pandemic impacted all aspects of life – while many businesses were forced to shut down, the only businesses that were able to thrive and survive through the challenging years of the pandemic were those who exhibited adaptability.
That said, keep your business framework flexible – allow new things to enter the framework and business strategies while letting go of things that no longer serve you. We live in the era of Digital Darwinism – only those businesses can survive on the online landscape who can keep up with the fast-evolving technology and incorporate innovative digital marketing tools in their marketing strategy.
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