Top real-world AI applications in marketing and sales


Artificial Intelligence Courses
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Machine learning and AI projects in Marketing and Sales are recreating the way these teams engage and retain customers in an effective manner. There are hundreds of marketing and sales projects undertaken during the AI training program. In this article, we have identified the top applications in marketing and sales that you can learn during the AI certification course.

But first, let’s understand why you need AI for marketing and sales?

Marketing and sales are among the top users of Artificial Intelligence software and tools. In a recent report, it was found that 90% of the marketing professionals would like to get trained in the latest artificial intelligence techniques to gain experience in data science, business intelligence, and analytics. Artificial intelligence certification course for marketing and sales, therefore, has emerged as the most popular upskill destination for working professionals.

These are used in different processes such as:

  1. Customer relationship management and customer experience (CRM based CX management)
  2. Email marketing automation
  3. Content management systems
  4. Content marketing analysis
  5. Website analytics
  6. Landing page designing
  7. AI-based chat and customer support
  8. Virtual assistants for content writing, grammar check, and plagiarism checking
  9. Image identification and reverse image search
  10. Content search and text analysis
  11.  Sales communication
  12. Sales forecasting and intelligence
  13. Document processing/ invoice generation
  14. Revenue management
  15. Pipeline management, and so on.

AI in content designing

AI content generation engines are in vogue these days. Organizations are going lean with their content writing and editing policies by becoming AI savants. These companies are outsourcing content checking and editing to AI-based engines that can 100% guarantee the validity of the facts and insights featured in an article. From adding relevant images and videos to putting together an infographic of data, AI’s role has completely shifted the role of content marketing teams to focus on quality from error-prone human editing that took ages to find and correct. Top marketing and sales teams rely on content designing tools to smoothen their voice of marketing and customer communication in addition to crafting meaningful email messages and writing powerful press releases as part of brand creativity.

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Finding the right marketing and advertising channels

Today, marketing teams bring in AI to objectively enhance the ROI of their efforts across all marketing and advertising channels. The popularity of social media and video blogging platforms such as YouTube, Tiktok, and Instagram is as much attributed to AI as it is to the quality of good engaging content and influential advertisements. All of these are tailor-made to rank videos and posts to a particular cohort of customers and viewers that are most likely to see and interact with them.

That’s who marketers and agencies are able to rake in ad dollars to boost their content marketing plans by increasing clicks, impressions, views, likes, shares, and comments. The more refined AI is, the more superior engagement marketing and sales teams would relish in their campaigns.

Sales on steroids

Without an efficient and tech-savvy sales team, organizations can’t grow their revenue cycles. AI not only amps up the sales volumes but also how this is done. For example, salespeople are able to see a lot more information on their dashboards and how the smallest of factors affect sales performance in a week, quarter, or year. Forward-thinking sales professionals are able to use AI-based insights to make smarter decisions with faster lead scoring, prospect prioritization, recommendations, automation, and above all, data storytelling to train account executives.

Each marketing and sales process has its own unique way of leveraging and reporting the usefulness of AI machine learning tools, and with which application, the ability to understand these tools is getting better and smoother.  It wouldn’t be wrong to say that artificial intelligence is the most disruptive technology of our lifetime and marketing professionals and customers are on the same plane as far as understanding AI’s benefits are concerned.

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In business, the use of AI has shown some really remarkable results and these results have been expanded to gain sustainable grounds in important departments of the organization. Marketing and sales teams are using AI at a much higher propensity and gaining a lot of traction from their leveraged investments into AI through data-driven automation, analytics, predictive intelligence, and digital transformation. Certified professionals from AI courses can definitely improve the workflow of how AI is used for transforming marketing and sales.


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