If you are a tradesman in Australia with no online presence, then it’s high time that you should create it. Studies show that approximately 93% of the searches for products and services start with a search engine. So, if your business is not online, you’re likely to lose potential customers to your competitors.
But that’s not the only reason why tradespeople need websites. Here are more reasons to invest in one:
Make a Professional First Impression
A well-designed and informative tradesman website can make a lasting impression on prospects. Regardless of how long you have been in the field, a website can make you come across as a professional and trusted tradie.
This is because your potential customers can find quality information about your company, services, business hours, pricing, and contact information through your business website.
When they have access to all information about you, it instantly builds a rapport, and they are more likely to get in touch—transforming from a prospect into a customer.
Your Business Never Sleeps
Once you launch your website, you can get service orders round the clock. Your prospects can access your business round the clock through your tradie website.
They can fill in their information via contact forms any time they want, and you can reach out to them during your office hours. This is a great way to capture potential leads instead of losing them to your competitors because you don’t have an online presence.
Optimise for Success
With a well-designed and SEO-friendly website, you can improve your online business visibility and compete with a competitive edge.
You can make sure your site is visible in the top searches by optimising your site for the most searched and popular keywords in the industry. Similarly, you can benefit from other SEO practices like back-linking, quality content creation, blogging, and alt-tags.
And did you know that more than 95% of the search engine traffic goes to sites listed on page 1 of Google?
Inexpensive Way to Build Brand and Gain Instant Credibility
With a well-structured website and quality information, you can instantly gain business credibility. Moreover, you can use your website to showcase recommendations, customer testimonials, and your work portfolio. This is a quick and cost-effective way to build a brand. Furthermore, you can also scale your website as your business grows with new web pages for your services.
Websites for tradies are the best way to build a brand, credibility, and a sense of trust amongst prospects. From establishing your business image to conveying information about what you do and engaging them to explore and use your services, a website helps you achieve all of it.