When a website is well designed and includes high-quality content it is likely to be ranked higher in the all-important search engine results. In this article, some top tips for boosting your web traffic and optimising your site for search engines will be discussed in detail.
Ensure Your Pages Load Quickly
One key factor that improves your web traffic is how quickly your web pages load. Research has shown that forty percent of people will leave a website which takes more than three seconds to load. If the server that runs your webpage is not fast enough or your pages have too much memory-intensive content (such as 4K videos) then it is likely that your potential customers will experience long loading times. It is imperative to realise that today’s online shoppers will not tolerate long loading times.
Once they leave your site in frustration it will be highly unlikely that they return. In addition, Google now regards page loading times as a marker for the overall useability and quality of a website, so long loading times will likely put your website further down the page rankings. To measure your page loading times it is beneficial to use a website speed testing service such as speedlab. You can simply paste your web URL and it will give you performance ratings for both mobile and desktop testing.
Consider Hiring an SEO Agency
It is a fact that the finer points of search engine optimisation and the ongoing quest to raise the search page rankings takes a significant degree of skill and knowledge. If you are a small business owner and employ only a small number of staff, you may not have the expertise to optimise your website effectively. Whilst you could spend a considerable amount of time and effort learning about SEO techniques, it may be more beneficial to hire some experts in this field.
The practice of SEO is ever-changing, and ongoing improvements in the sophistication of search engine providers means that knowledge needs to be constantly refreshed in this field. It can make great business sense to search for an SEO agency in Essex that will be highly skilled in all parts of SEO and boost web traffic. Put simply, having a dedicated team of professionals working to improve your website may result in significant gains in web traffic and search result rankings.
Produce High Quality Content
It is of paramount importance that all your web content is professionally produced. If you are writing blogs as part of your content strategy you must ensure they are easy to read and split into relevant subheadings that guide the reader through the article. Any key points made should be linked to reputable websites for citation of stats and figures.
In terms of products on your website, they should be displayed using high-quality, high-definition pictures with accurate and well-composed descriptions. Every page of your website should be well designed and have an ongoing theme and style that mirrors your company brand and appeals to your target market.
