Truly Madly: Case Study, Company Profile, Competitors, and Many More.


Truly Madly
Truly Madly
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During the pandemic, online dating sites have received huge responses and engagement. Dating is a process for two people to know each other and spend some alone time with one another. It is the best way to judge whether the person in front of you is the right one for you or not.

Nowadays, the parents are open-minded and let their children decide when they wish to settle down. Are you one of those who are scared of online dating? Let me introduce you to one of the mostly-used and secure Indian dating applications and its benefits.

INTRODUCING TRULY MADLY

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Truly Madly existing since 2013 is one of the most popular dating apps in India. Amit Gupta, Snehil Khanor, and Akshat Rathee are the co-founders of the application. The company has its headquarters in Gurugram, Haryana, supporting 21 to 40 employees.

The application has more than 8.5 million registered users and has matched 30M+ couples. It verifies the user’s profile through Facebook, LinkedIn, Selfie verification, address proof, phone number, and employment records. The company also ensures that all personal documents are not fake and are kept safe. It aims to provide a secure dating experience to individuals by allowing only verified users to access the app.

Truly Madly is a unique app that allows users to match the trust scores, ask for referrals to increase the score, and use incognito mode while chatting. You can start chatting with the other person only when both of you accept each other by swiping right. Hence, it is one of the safest dating applications in India.

SOURCE OF FUNDING

Since 2013, Truly Madly Matchmakers Pvt. Ltd has received investments from Kae Capital, Smile Group, Helion Ventures, and AdvantEdge Founders. It is a trust-based application that emphasizes user verification through photo identification and Facebook account.

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The app is user-friendly and provides a secure and clutter-free environment for the interactors. A minimum 30% trust score and verified social networking profiles are necessary to start any interaction on the app. It also offers a fun dating experience with games like Hocus Pocus, Foodie Funda, and Styletastic. The Breaking Stereotypes initiative has gained attention and motivated all women to experience the online world.

FEATURES OF THE APP

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Truly Madly has launched SPARKS that allows the users to send a message to anyone without waiting for their approval. The feature enables anyone to send a personalized note of a minimum of 140 characters and start the conversation. Once the receiver has seen your message, he gets a limited time to respond or reject your message.

The security features in the app restrict anyone from downloading or taking a screenshot of the profile picture. Paid subscriptions allow add-free chatting, VIP status, bio reading, physiological quizzes, and trust & compatibility scores.

Truly Madly app’s premium feature called Truly Madly Select Plus comes with various exciting benefits. It boosts your profile visibility three times and includes in-depth quizzes and compatibility tests. It also allows users to attach short videos of their hobbies and interests with emojis and stickers in the profile section.

Highlighting features of the app include interest tags, trust score, video profile, icebreakers, privacy protection, and compatibility quiz. Famous personalities like Tanmay Bhatt, Dhruv Rathee, Viraj Ghelani, Vishnu Kaushal, and Rahul Subramanian are its top influencers. 

COMPARISON WITH THE GIANT

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When it comes to online dating applications, Tinder is the first one that comes to mind. It is an American dating platform that came into existence in 2012 through the vision of Jim Lanzone. The company has its headquarters in Los Angeles, California, and is working under the ownership of Match Group. The application is available in more than 50+ languages, and users can download it from App Store and Google Play Store.

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Recently, Tinder has launched anti-spam features, background checking options, and ID verification services. It is a well-known dating and hook-up application popular in Delhi, Pune, Mumbai, Noida, Gurugram, Hyderabad, and Bangalore.

Once you have downloaded the application, you need to register yourself from the Facebook account, write about yourself, and upload your profile picture. If you don’t have a Facebook account, you can register manually through your mobile number.

After this, you can swipe right if you are interested and left to reject the profiles or press the X, Star, and Heart Sign. The app does not allow omitting matches based on their habits and preferences like skin color, caste, religion, body type, etc. Users can hide profiles, select gender, update qualifications, link social media profiles, and specify an age range.

When both parties have swiped each other, the app displays a message called a match! After this, the parties can share photos, send messages, visit Instagram profiles, and talk face to face via video calls. Unique features like mutual friends list, a Panic button, and location tracking. Tinder offers several subscription plans like Tinder Plus, Tinder Gold, Tinder U, and Tinder Passport.

Tinder Plus allows access to unlimited profiles, unlimited likes, and unlimited rewinds. Through Tinder Gold, the users can access the top picks and deny any member anytime. Tinder Passport allows customers to find their match from anywhere around the world. Tinder U is for college students wishing to find a perfect life partner.

BUMBLE vs. Truly Madly

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Men always take the first initiative when it comes to initiating a conversation. But this is the new generation in which women take the lead, so the Bumble app gives complete to women. Here the woman takes the initiative to start a conversation with any man or woman she likes.

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Whitney Wolfe Herd, the founder, is managing from its headquarters in Austin, Texas. The feminist company operates under the ownership of Magic Lab and supports more than 650 employees. Currently, the application is popular in more than 150 countries and has more than 40 million registered users.

The application became popular in India after advertisements through famous Bollywood and Hollywood star Priyanka Chopra. The app is unique as it has a 24-hour timer set after any woman sends a message to the person interested. If any person does not respond to the request within a day, the possible match gets deleted automatically.

The users can register on the application through Facebook account and mobile number and fill in the short introduction. You can swipe right or click check mark if you are interested or leave or mark X if you are not interested.

The app offers features like BFF mode and Backtracks which allows partners to share their Instagram, Facebook, and Twitter accounts. You can also use the Snooze Mode to mute the notifications and activities while chatting with your prospective partner.

The users can also filter the profiles according to preferences like height, music lovers, hobbies, pet lovers, and educational qualifications. Premium features like Bumble Bizz and Bumble Boost are worth the investment. The recent app updates during the pandemic allow the partners to communicate via video calls after the profile verification system.

CONCLUSION

Truly Madly have diverse match-making categories for bachelors, widows, and separated users of all genders. The application also allows the users to communicate through other social media applications like Facebook, Instagram, and Whatsapp. So, what are you waiting for, go and find your perfect match right now! Happy and Safe Dating!


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