Understanding the evolution of the beauty industry


beauty industry
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It’s widely accepted that the beauty industry first came into being in the Roaring Twenties when glamour and style became a thing of value following on from the First World War. Yet the beauty industry is barely recognisable in comparison to where it was a century ago.

From cosmetic surgeries to photoshopping, the way that we navigate beauty is a far cry from the first lipsticks and hair sprays. And, if anything, the growth of the industry has accelerated most in the last 20 years. According to research from Statista, the beauty sector experienced year-on-year growth from the year 2000 right up to the start of the Covid-19 pandemic. 

In fact, with Coronavirus behind us, the beauty industry has bounced back in impressive fashion and was valued at £26.7 billion during 2022. 

Let’s take a closer look at some of the key trends that have come to life in that time – changes that have been driven by technological advancements, changing consumer preferences, and social media’s influence. 

Influencer marketing

Social media has had a significant impact on the beauty industry, with many consumers turning to influencers for product recommendations and reviews. Influencer marketing has become a key strategy for many beauty brands and it has helped to make many treatments and products more mainstream.

Inclusivity 

In recent years, the beauty industry has become significantly more inclusive and willing to embrace diversity. Encouragingly, brands have elected to expand their shade ranges to cater to a diverse range of skin tones. This has been a response to consumer demand for more inclusive beauty products.

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Sustainability 

Many beauty brands are now incorporating sustainability into their products and packaging. While there is a long way to go for many multi-national organisations before the genuinely become low impact and truly environmentally responsible, the efforts being made currently are nevertheless encouraging. 

There is a growing demand for eco-friendly and cruelty-free beauty products, and many brands are taking steps to meet these demands.

Technology

The beauty industry has become much more tech-savvy that it was in the 20th century, with the rise of augmented reality (AR) and virtual try-on tools. This technology allows consumers to try on makeup virtually and see how it looks on their skin before making a purchase.

On a more direct level, the technology that goes into treatments has also improved vastly. Whether it is laser-based treatment, ultrasound or radio frequencies, the tools now used to combat ageing, blemishes or other issues is lightyears ahead of where it was previously. 

Indeed, there are now many non-invasive alternatives to surgical interventions such as tummy tucks and liposuction. Treatments such as Morpheus8 are proving particularly effective at both combatting loose skin and minimising the signs of ageing. 

Wondering how much does Morpheus8 cost? The answer is not as much as you might think. But always be sure to work with reputable and well respected.

Customisation

Consumers are increasingly looking for personalised beauty products that cater to their specific needs. To meet this demand, brands are responding by offering customised skincare and makeup products, often using AI technology to create personalised formulas.

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Wellness 

The concept of beauty has expanded to include wellness, with many brands now offering products that promote overall health and well-being alongside the more superficial improvements. This includes products like CBD-infused skincare and supplements designed to support healthy skin, hair, and nails.

Overall, the beauty industry has come a long way since its early beginnings in the last century. And as technology advances it feels like we are set for an exciting and bright future ahead. If nothing else, brands will continue to work hard to meet consumer demands and find more effective, cost-effective and non-invasive beauty solutions.


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Adil Husnain

Adil Husnain is a well-known name in the blogging and SEO industry. He is known for his extensive knowledge and expertise in the field, and has helped numerous businesses and individuals to improve their online visibility and traffic.