Internet users are learners. To meet their growing demand for access to knowledge, the digitization of information is becoming more essential than ever. How to offer web users solidly documented and explicit texts? Team up with an “education web editor”! An expert in pedagogy, he will allow you to take up this challenge brilliantly. Portrait of a must!
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Education web editor: a connected educational referent
Do you want to communicate on the activities developed within your school or develop your teaching offer towards more digital learning? Trust the education web editor to support your project.
A fine connoisseur of the education system
Most web writers who specialize in education have taken to the job. They are often former teachers or at least people initiated, during their studies, in the sciences of education. Knowing the vocabulary specific to the world of training and the institutional sites from which to draw reliable data, they are able to:
- support schools and universities in the creation or redesign of their sites;
- supply content to private lesson platforms;
- write blog articles dealing with topics related to education;
- prepare editorial schedules;
- etc.
They frequently keep abreast of educational news (modification of teaching programs, new legislation, discoveries in developmental psychology and cognitive sciences, etc.). They can thus provide your readership with regularly updated information.
An e-learning whiz
87% of training organizations in France consider having to adapt to distance learning methods. This figure comes from a survey carried out on 400 structures at the end of 2021 by the Institute of blended learning professions.
The competition exists. If you intend to launch a MOOC or online training on your website, collaborating with an education web editor is recommended. Its nib, adapted to digital media, is ideal for distance learning sessions.
His knowledge of didactics, combined with his global vision of the digital ecosystem, will meet your requirements and those of your students. Here is a non-exhaustive list of missions that you can entrust to him:
- creating scripts for your lessons;
- writing summaries of your online courses and seminars;
- the transcription of video or audio recordings;
- writing an eBook or white paper on the discipline you teach or a related subject;
- the publication of your fixed pages;
- etc.
Both a pedagogical referent and content designer for the web, this writer will best support your digital transition.
Web editor specializing in education: the 2.0 chameleon par excellence
Your site does not have an educational purpose? Investing in a partnership with this professional can still be wise. A true 2.0 chameleon, it will adapt to your universe and your needs.
Whether you’re talking about the discovery of a new species of butterfly or describing the characteristics of a pen, your goal is to please your audience. To do this, you need to pique their curiosity. However, the latter stems from a powerful desire to know. Through the text, we ultimately seek to quench the human thirst for learning. Each information that you deliver on the web can, in this sense, be passed through the filter of pedagogy.
To transmit a concept, it is essential to put yourself in the place of your interlocutor, to show empathy towards him. It is therefore a question of adopting a posture close to that of the teacher. Who better than an education writer is better suited to take on this role? He will always keep in mind that his message is aimed at your site visitors. He will therefore favor clear and explicit writing.
Generally, the creator of editorial content who puts forward his knowledge of the educational environment has a strong interest in learning and its mechanisms. He likes to integrate new notions, whatever they are, to better popularize them.
Give yourself the opportunity to strengthen your image as an expert and your e-reputation by requesting it! It will publish rich, quality content that is easily assimilated by your readers.
Online education and writing expert: a web expert
What additional support can this rigorous and flexible feather-reader provide you? The answer surely lies in his understanding and mastery of the Internet. Because it is ultimately the heart of his job.
The guarantor of good visibility on the web
When an Internet user types a query into a search engine (Google, Bing, etc.), the latter offers him a list of links (the SERP, for Search Engine Result Page) pointing to sites. The tool ranks these responses in order of relevance, according to its own criteria or algorithms. These results are called “natural”.
The first link attracts more visitors than the second, the second than the third, etc. For several years, studies have come to the same conclusion: those who appear on the second page of Google results record, on average, less than 1% of clicks.
Are your site light years away from the podium? Nothing is lost! By activating certain levers, it is possible to influence its positioning in the SERP. This is called SEO (Search Engine Optimization) or optimization for natural referencing.
While writing for your target, the public writer of the web tries to seduce the search engines. The text, its workhorse, is one of the three pillars of SEO. In order for you to benefit from a prominent place on the web and so that you can capture the attention of your prospects, he will focus, among other things, on:
- thoughtful use of keywords related to your theme;
- punchy titles;
- a logical structure, marked up in HTML language.
As you have understood, the technical architecture of content is taken into account by software to judge its quality. But remember this: spelling, syntax, typography and knowledge of the lexicon are also analyzed. A boon for you! Wikipedia page creation services agency who convert to digital writing do so as much out of a passion for computers as for the language of Molière.
An enlightened copywriter
“Content created solely to improve your search engine rankings is a waste of time and energy. Nowadays, it has become essential that your texts solve the problems of your readers, lighten their burden, ease their pain and enrich their lives. —Ann Handley
This quote brings us back to a fundamental element: motivation. Yours, but also that of your persona, that is to say your ideal customer. What is your goal in creating a site? Often, you plan to reach people who visit this online storefront to invite them to act in your direction.
To arouse the interest of the Internet user, your wordsmith has a very powerful power: copywriting. No witchcraft in sight! We are only talking about white magic… The idea is to highlight your values, your added value and to use impactful formulas to encourage your visitor to:
- click on a link to an article that may be of interest;
- subscribe to a newsletter;
- make a purchase in response to his need;
- etc.
Educator at heart, this writer has a developed moral sense. He has an ethical approach to copywriting. Assuming that your value proposition is aimed at a group of people with specific characteristics, he practices what is called inbound marketing. He develops a branding strategy, in other words a brand, to convert this particular target.
Thanks to him, the Internet user will know if the product or service that you present to him sticks or not to his expectations. Are you worried about losing prospects with this practice? Think again. What you offer corresponds to a need. By running the wrong hare, you run the risk of disappointing and collecting negative reviews.
Targeting the right people aims to make your business sustainable. By focusing on these, you ensure positive feedback. They will eventually become the ambassadors of your company!
Let’s recap! The education web writer is your Swiss army knife. It adapts its editorial line to any type of content, whether directly or indirectly aimed at instructing your readership. Expert in SEO and content marketing, he makes the link between your motivations and that of Internet users, ensuring the satisfaction of each party.
