Do you still have a website for your business in the smartphone age? Well, the time has come to turn your website into an app.
Today, people now use mobile apps for almost everything which can be done online. Whether it is online shopping, eLearning, locating the nearest restaurant, or finding a technical home repair service. Consumers prefer using mobile apps instead of browsing a website.
Got a change in your mind? Know what are the benefits of turning your website into an app and you will feel more confident.
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Table of Contents
1. Greater Accessibility to Customers
There was a time when websites used to rule the internet world. But today, the scenario has changed. Users now feel lazy to open the web browser and go to the website. They rely on mobile apps for accessing any type of service.
When you build a mobile app, you get greater access to potential customers. Moreover, accessing any information on the internet through a mobile app is 1.5x faster than websites. Hence, when you have an app for your business, you get a better chance to connect with customers.
2. Improved Customer Engagement
Remember the old days when a visitor comes to a website and then you ask for singing them for a form? Does it still work today? Hardly. Visitors don’t want to put huge efforts into searching for the services or products. They expect everything to be fast and easily accessible. And mobile app delivers it seamlessly.
They simply need to open the app and start using the services and products offered by the app. In this way, you get a better opportunity to engage customers as well. You can send them quick notifications, discount offers, and much more. Through this improved customer engagement, your business gets more exposure.
3. Faster Sales Conversion
In a traditional website, when a visitor comes to a website he or she goes through loads of information and finds a better route to solve their query. And if it is an online store, things become more challenging. Your website must be designed based on the sales funnel otherwise your website would suffer from lack of sales.
But if you had an eCommerce app, your customers would simply open the app and start searching for their favorite products and order them right away. As a result, your business gets faster conversion with an app. Well, you can say the cost to develop eCommerce mobile app is higher than a website. But when you compare the benefits of an app in terms of sales conversion, the app generates a better ROI and website.
4. Better Personalized User Experience
Websites lack the capability to provide a personalized browsing experience to users due to their technical limitations. But mobile apps have no boundaries. They empower you to provide a better personalized user experience to customers. You can send quick push notifications and offers based on their browsing history. A mobile app gives you real-time analytics that helps you better understand user behavior. You can easily track and monitor your customers to know what products or features are most interested in.
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5. Deliver On-Demand Service
There is a huge craze for on-demand services in the current market. Through a mobile app, consumers can online order food, and beverages, or call any professional for home services. Whereas, websites find it difficult to quickly provide the on-demand service since users have to follow a long process to make an online order through a website. Therefore, when you turn your website into an app, you can take more advantage of the on-demand services.
6. Offline Capability
Users can’t access a website without the Internet. It requires a proper network connection and good speed to load all the web pages and their content and media files. But mobile app beats websites in this case too. Mobile app comes with offline capability. It means users can browse your app even with a poor network connection or without the internet.
However, if any of your in-app services rely on GEO location or online transaction, then the Internet connection is needed. However, in most services, mobile app can provide their in-app products or services in offline mode means without the Internet. Amazing isn’t it?
To Conclude
The dominance of websites has gone. Today, mobile apps are ruling the entire digital world and empowering both businesses and users to drive more advantages in digital technology. If you need a professional assiatnce to turn your website into an app, you should contact the Best mobile app development company in Dubai.
About the Author
The author is a mobile app developer at MobileCoderz-a well-known mobile app development company that provides custom digital solutions to businesses. She works with different tech professionals to create mobile apps for Android and iOS platforms. Aside from her coding life, She likes to read novels and work for social welfare programs.
