With the trend of online shopping taking over the fashion and retail industry, one of the biggest challenges retailers face is bridging the gap between a customer’s online and offline shopping experience.
Online shopping has been the hottest trend over the past few years. However, Shopify’s Fashion Industry report shows that the return rates of online shopping are 30% or even more. This is one of the key areas that brands and retailers are trying to address.
While the fascination for e-commerce has faded, and now it is more of an integral part of lifestyles, customers are now looking for seamless experiences which can be enabled by consumer-driven future fashion technology.
Virtual Fitting Rooms: The Future Of Online Fashion
Gone are the days when templated emails, style recommendations, and a basic site experience would be enough. In today’s time, with evolving consumer demands in the market, these things won’t cut it anymore. This urges brands and retailers to use innovation and offer personalized and memorable shopping experiences online.
Retailers in the field of online fashion have to offer an experience to customers that is beyond the industry average. And this is where virtual fitting rooms can be the perfect solution in times when the world is still recovering from the ravages of the COVID-19 pandemic. Statistics suggest that the global virtual fitting room market is expected to increase to $6.5 million by 2025, from $3 million in 2019.
Let us now take a look at the basics of virtual dressing rooms.
What Are Virtual Fitting Rooms?
Virtual Fitting Rooms is a kind of technology that enables online shoppers to try fashion and beauty products virtually. Shoppers on an online platform can try on clothing products without any physical contact with the items.
This is enabled through the use of artificial intelligence (AI) and augmented reality (AR) technologies. This helps customers check the size and fit of such products before they buy.
There are different virtual fitting room technologies available for retailers in the market, which include highly consumer-friendly virtual fitting room apps that can be seamlessly integrated with an e-commerce store.
How Can Virtual Fitting Rooms Benefit Your Business?
There are several reasons why virtual fitting rooms are essential for retailers in recent times.
Safe and convenient consumer experience
Rising safety concerns due to the COVID-19 pandemic has led consumers to look for safer options to try on clothes, and such tech-driven dressing option can be ideal and also extremely convenient for people visiting an e-commerce store.
Increased sales and conversions
Shoppers prefer shopping in-store simply because they can touch, feel, see and try out items. Online retailers can enable shoppers to do the same with virtual dressing rooms. Customers can check the size, fit, and style by picking a digital model in their own skin tone, size, and body type. This definitely leads to better sales and conversions.
Improved brand loyalty
With virtual fitting rooms, retailers can get a range of customer data which can help them better understand their customers and audience. This can help them offer a better and more tailored shopping experience which helps increase brand loyalty and customer retention.
Ending Note
Virtual fitting rooms are the future of the fashion and retail industry, and any online retailer selling fashion products online must use them for the growth and success of their business!
